14/11/2025
MAGA: Make Amsterdam Gay Again
The making of a documentary for World Pride 2026.
“As an LGBTQ person, you’re the only minority that doesn’t grow up in its own community,” “That means you have to reclaim your history yourself.”
Since moving to Amsterdam, Henk has been piecing together forgotten fragments of q***r memory. His Saturday tours begin at the Homomonument and wind through alleyways, cafés, and former safe spaces, unearthing stories that shaped the city long before rainbow crossings or marriage equality.
From Tour Guide to Cultural Activist
Henk’s mission goes far beyond tourism. He calls his work “storytelling as activism.” By narrating q***r history in public space, he turns walking into witnessing. His tours attract locals, students, companies, and travelers who want to understand what Amsterdam’s reputation as a “gay capital” really means.
During the pandemic, when tourists disappeared, Henk began guiding Amsterdammers through their own forgotten q***r heritage. “People were shocked,” he recalls. “They’d lived here for decades and never realized how much history was hidden in plain sight.”
Make Amsterdam Gay Again
Ahead of World Pride 2026, Henk willl launch a provocative campaign — and an upcoming documentary — under the banner Make Amsterdam Gay Again. The project revisits Amsterdam’s role as a haven for q***r freedom, while warning against complacency.
“In the ’90s Amsterdam was the world’s q***r capital,” he says. “Now it risks becoming a rainbow brand instead of a movement. I want to show what happens when we forget where our rights came from.”
The documentary mixes interviews, archive footage, and performance art to celebrate q***r resilience while confronting today’s backlash. Henk’s aim is both playful and political: “To show the world how it feels if we are the majority — even if just for a moment.”
The Grindr Series
His latest art project, The Grindr Series, dives into the digital present: dating apps, hookup culture, and chemsex. It’s a bold look at intimacy and loneliness in the q***r community, exploring how technology reshapes connection — and risk. “It’s part of our reality,” Henk says. “We can’t talk about q***r freedom without also talking about desire, addiction, and vulnerability.”
Why It Matters
Henk’s activism may not involve placards or protests, but his work transforms public memory. By telling hidden histories to mixed audiences, he creates bridges between generations and identities. Straight allies, he insists, belong on his tours too: “Equality is everyone’s history.”
Participants describe his storytelling as “educational and moving,” “a walking library,” and “a revelation.” The tours are commercially run — through Special Amsterdam Tours — yet Henk views this as sustainable activism: “If people buy tickets for museums, why not for our own history?”
Looking Ahead
With Make Amsterdam Gay Again and The Grindr Series, Henk is reframing what q***r visibility means in 2025. His message to the city — and the world — is clear: Pride is not just a party. It’s a living archive.
“Amsterdam gave me freedom,” he says. “Now I want to give her back her memory.”
