Beacon and Burgundy - Shira Soch

14/06/2026

🎉 Today’s the Day! 🎉

I’ll be at the 518 Small Business Expo from 12 PM – 5 PM at the Albany Marriott!

Stop by my booth to talk:
✈️ European Travel
🚢 River & Ocean Cruises
🎄 My 2027 Christmas Market River Cruise
🌍 Bucket-list Vacations

Plus, enjoy shopping local vendors, food tastings, raffles, and more!

📍 Albany Marriott
⏰ 12 PM – 5 PM

11/06/2026

✈️ 𝗟𝗲𝘁'𝘀 𝗧𝗮𝗹𝗸 𝗧𝗿𝗮𝘃𝗲𝗹!🌍

This Sunday, I'll be stepping away from my computer and meeting travelers face-to-face at the 𝟱𝟭𝟴 𝗦𝗺𝗮𝗹𝗹 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗘𝘅𝗽𝗼!

If you've been thinking about:
🚢 Taking your first cruise
🌍 Exploring Europe
🎄 Visiting Europe's magical Christmas Markets
✈️ Planning an international adventure
📋 Getting expert help with your next vacation
..I'd love to meet you!

As a travel advisor specializing in 𝗘𝘂𝗿𝗼𝗽𝗲𝗮𝗻 𝘁𝗿𝗮𝘃𝗲𝗹, 𝗴𝗹𝗼𝗯𝗮𝗹 𝗱𝗲𝘀𝘁𝗶𝗻𝗮𝘁𝗶𝗼𝗻𝘀, 𝗿𝗶𝘃𝗲𝗿 𝗰𝗿𝘂𝗶𝘀𝗲𝘀, 𝗮𝗻𝗱 𝗼𝗰𝗲𝗮𝗻 𝗰𝗿𝘂𝗶𝘀𝗲𝘀, I help travelers turn their vacation ideas into unforgettable experiences—without the stress of doing it all themselves.

I'll also be sharing information about my 𝟮𝟬𝟮𝟳 𝗖𝗵𝗿𝗶𝘀𝘁𝗺𝗮𝘀 𝗠𝗮𝗿𝗸𝗲𝘁 𝗥𝗶𝘃𝗲𝗿 𝗖𝗿𝘂𝗶𝘀𝗲 𝗚𝗿𝗼𝘂𝗽, a festive holiday journey through some of Europe's most charming destinations. If that's been on your bucket list, be sure to stop by!

📅 𝗦𝘂𝗻𝗱𝗮𝘆, 𝗝𝘂𝗻𝗲 𝟭𝟰
⏰ 𝟭𝟮:𝟬𝟬 𝗣𝗠 – 𝟱:𝟬𝟬 𝗣𝗠
📍 𝗔𝗹𝗯𝗮𝗻𝘆 𝗠𝗮𝗿𝗿𝗶𝗼𝘁𝘁
189 Wolf Road, Albany, NY

In addition to chatting travel, you'll be able to:
✨ Meet local business owners
✨ Shop from artisans and makers
✨ Enjoy food and beverage tastings
✨ Enter raffles supporting local veterans
✨ Discover new products and services throughout the Capital Region

🎟️ 𝗔𝗱𝗺𝗶𝘀𝘀𝗶𝗼𝗻 𝗶𝘀 𝗙𝗥𝗘𝗘!

Tag a friend who loves to travel and come say hello! I'd love to hear where you're dreaming of going next. 🌎❤️

09/06/2026

🎉 𝗘𝘅𝗰𝗶𝘁𝗶𝗻𝗴 𝗡𝗲𝘄𝘀! 𝗜'𝗹𝗹 𝗯𝗲 𝗮 𝘃𝗲𝗻𝗱𝗼𝗿 𝗮𝘁 𝘁𝗵𝗲 𝟱𝟭𝟴 𝗦𝗺𝗮𝗹𝗹 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗘𝘅𝗽𝗼! 🎉

I'm thrilled to be joining dozens of amazing local businesses at this exciting community event—and I'd love to meet you in person!

If you're dreaming about your next vacation, considering a cruise, or looking for inspiration for a future European adventure, stop by my booth and let's talk travel.

I specialize in:
✈️ European and global destinations
🚢 River cruises and ocean cruises
🌍 Customized international travel experiences
🏔️ Bucket-list vacations and guided tours
🍷 Cultural, culinary, and immersive travel experiences

🎄 𝗜'𝗹𝗹 𝗮𝗹𝘀𝗼 𝗯𝗲 𝘀𝗵𝗮𝗿𝗶𝗻𝗴 𝗱𝗲𝘁𝗮𝗶𝗹𝘀 𝗮𝗯𝗼𝘂𝘁 𝗺𝘆 𝗲𝘅𝗰𝗹𝘂𝘀𝗶𝘃𝗲 𝗚𝗿𝗼𝘂𝗽 𝗖𝗵𝗿𝗶𝘀𝘁𝗺𝗮𝘀 𝗠𝗮𝗿𝗸𝗲𝘁 𝗥𝗶𝘃𝗲𝗿 𝗖𝗿𝘂𝗶𝘀𝗲 𝗶𝗻 𝗗𝗲𝗰𝗲𝗺𝗯𝗲𝗿 𝟮𝟬𝟮𝟳! If exploring Europe's enchanting Christmas markets has been on your travel wish list, this is a perfect opportunity to learn more about this unforgettable group experience.

📅 𝗦𝘂𝗻𝗱𝗮𝘆, 𝗝𝘂𝗻𝗲 𝟭𝟰
⏰ 𝟭𝟮:𝟬𝟬 𝗣𝗠 – 𝟱:𝟬𝟬 𝗣𝗠
📍𝗔𝗹𝗯𝗮𝗻𝘆 𝗠𝗮𝗿𝗿𝗶𝗼𝘁𝘁
189 Wolf Road, Albany, NY

Come enjoy:
✨ Shopping from local businesses, artisans, and makers
✨ Food and beverage tastings
✨ Networking and community connections
✨ Raffles benefiting veterans through Patriot Hills of NY
✨ Music, giveaways, and special event offerings

🎫 𝗙𝗥𝗘𝗘 𝗧𝗶𝗰𝗸𝗲𝘁𝘀:
https://www.eventbrite.com/e/518-business-expo-june-2026-tickets-1354303180269

Whether you're actively planning a trip or simply gathering ideas for future travel, I'd love to connect and help inspire your next adventure.

I look forward to meeting you and supporting our incredible local small business community! ❤️

04/06/2026

🚢✨ THIS is the beautiful AMADEUS Aurea!

In December 2027, this stunning ship will be our home as we sail through Europe's magical Christmas markets along the Rhine River 🎄❄️

One of the things I love about river cruising is that your hotel travels with you. No packing and unpacking between cities - just unpack once and wake up to a new destination each day.

Picture yourself:
🍷 Enjoying a glass of wine in the lounge
🏰 Watching castles glide by from the panoramic windows
🎄 Returning from a Christmas market to a warm, welcoming ship

I can't wait to experience this journey with our group!

Interested in learning more?
🔗 Trip details: https://app.tern.travel/trips/NDHv3p3YpX1yR_MylE64Yg/landing_page
📅 Schedule a complimentary call: https://book.nylas.com/us/17c481fa-c6ec-46c3-8e01-c7f0024cc234/ssoch-190047-299d486c

01/06/2026

🌈 𝗛𝗮𝗽𝗽𝘆 𝗣𝗿𝗶𝗱𝗲 𝗠𝗼𝗻𝘁𝗵! 🌈

This month, we celebrate love, authenticity, diversity, and the freedom to be exactly who you are.

Travel has a unique way of bringing people together, creating connections across cultures, and opening our hearts to new experiences. Everyone deserves to feel welcome, safe, and celebrated while exploring the world.

As Pride Month begins, I honor and support the LGBTQ+ community and the countless travelers who inspire us with their courage, joy, and authenticity every day.

Whether you're dreaming of a romantic getaway, an unforgettable adventure, or a bucket-list journey, I believe travel should be accessible, inclusive, and welcoming for all.

Here's to celebrating love in all its forms and creating memories that last a lifetime. ❤️🧡💛💚💙💜

🌍 Where would your dream Pride Month destination be?

29/05/2026

Day 2 at and my brain is FULL in the best way possible. 🧠✨

From the general session to a lunch learn with Trafalgar 🍽️ to deep dives into sales & marketing strategies — today was PACKED with gold. 💛

I’m walking away with:
✅ Fresh inspiration from the general session
✅ Incredible insights on Trafalgar’s latest offerings
✅ Game-changing sales & marketing tools I’m already ready to put to work for YOU

This is exactly why investing in education as a travel professional matters. The more I know, the better I can serve my clients. 🌍✈️

If you’ve been dreaming about your next adventure, let’s talk — because I just leveled up. 🙌

TravelEducation SalesAndMarketing TravelAgent TravelPro SanDiego TravelLife

26/05/2026

✨𝗕𝗶𝗴 𝗻𝗲𝘄𝘀, 𝗳𝗿𝗶𝗲𝗻𝗱𝘀 — and I couldn't be more excited to share it with you! 🎉

My host agency, Kingdom and Cruise Travel, has launched something truly special: a sister agency called Beacon and Burgundy Travel. And as your go-to European destination and river cruise specialist, I am thrilled to be making my home under this beautiful new brand.

𝗕𝗲𝗮𝗰𝗼𝗻 & 𝗕𝘂𝗿𝗴𝘂𝗻𝗱𝘆 𝗧𝗿𝗮𝘃𝗲𝗹 was built on a simple but powerful idea: every trip should be planned by someone who actually knows what they're talking about. Their advisors each focus on a specialty — and mine is Europe and cruising, through and through. From the vineyard-draped banks of the Burgundy region to the castles lining the Rhine, this is the travel I live and breathe every single day.

This transition won't happen overnight — you'll still see Kingdom and Cruise Travel as I gradually move things over to Beacon & Burgundy. But I wanted YOU to be the first to know, because your trust means everything to me.

New adventures are on the horizon. I can't wait to help you plan yours. 🌍

Have questions or ready to start dreaming up your next European escape? Drop a comment, send me a message, or reach out directly — I'm here!

Shira Soch
European Destination & Cruise Specialist
Beacon & Burgundy Travel | Kingdom and Cruise Travel
📧 [email protected]

📘 Facebook: Beacon and Burgundy - Shira Soch
📸 Instagram:
🌐 Website:

Plan your next adventure with Beacon & Burgundy Travel. Our specialized travel advisors provide expert planning for cruises, Europe, Caribbean getaways, theme parks, and global destinations.

25/05/2026

📣 Big news — I'm officially heading to the ASTA - American Society of Travel Advisors Travel Advisor Conference 2026 in beautiful San Diego, CA (May 27–29)! 🌴☀️

This is the premier gathering for travel professionals, and I can't wait to connect with fellow advisors, discover the latest industry trends, and bring back fresh ideas and expertise to serve you even better.

If you're attending too, let's connect! And if you've been thinking about booking a trip — stay tuned, because I'll be coming back energized and full of incredible new options for you. 🌍✈️