SDL Tridion

SDL Tridion Customer experience is about using customer insights to create meaningful experiences, regardless of Our vision: global customer experience management.

It’s multilingual and multichannel. It’s for the entire customer journey. And it’s critical to your success. We have flexible solutions, strategy and experience to help you coordinate your customer experience efforts on a global scale.

Influencer Q&A with Tim Walters from Digital Clarity Group. For Customer Experience Management, "He who hesitates, loses...
28/01/2014

Influencer Q&A with Tim Walters from Digital Clarity Group.

For Customer Experience Management, "He who hesitates, loses."

InsideCXM.com

Influencer Q&A with Tim Walters. " I desperately hope that the trend will be for many more companies to make CXM a business-wide reality. That is, not just a good mobile site or a cool app or a viral video. All of that is nice enough, but for a company to be really successful with CXM it has to perv...

[Video] Find out more about the Customer Experience Cloud (CXC) in 2 minutes. http://www.sdl.com/cxc/video/cxc-intro-vid...
27/01/2014

[Video] Find out more about the Customer Experience Cloud (CXC) in 2 minutes.

http://www.sdl.com/cxc/video/cxc-intro-video.html

Experiences customers have with your brand impact how they will do business with you now, or in the future. SDL Customer Experience Cloud helps you deliver a personalized experience to your customers that shows you understand them at every point in their journey. Learn how SDL CXC can help you turn…

27/01/2014

Marketers ask, SDL delivers.

SDL’s Customer Experience Cloud gives companies the power to optimize customer experiences from any channel & geography

SDL Customer Experience Cloud, optimize the future of your customer experience.

This week, Barbara Mosher Zinck takes some time to look at the role of the Customer Experience Officer (CXO). What exact...
23/01/2014

This week, Barbara Mosher Zinck takes some time to look at the role of the Customer Experience Officer (CXO).

What exactly is this role, how is it positioned within organizations and who is leading the charge?

Barb Mosher Zinck discusses the customer experience officer

Customer loyalty & employee engagement are liked, so it is critical to encourage and support the ways in which your empl...
23/01/2014

Customer loyalty & employee engagement are liked, so it is critical to encourage and support the ways in which your employees engage with your customers.

-Unengaged employees don't create engaged customers

-Employees do what is measured, incented and celebrated

Barb Mosher Zinck discusses customer loyalty and employee engagement

9 Key Facts about Web CMS in the Marketing Technology Landscape via CMSWire
22/01/2014

9 Key Facts about Web CMS in the Marketing Technology Landscape via CMSWire

Dom Nicastro recently covered my latest crowded marketing technology landscape. The key takeaway? It's big. In fact, it's far bigger than this graphic portrays. In the flood of comments on my accompanying blog post, you can see the dozens of amazing companies that have chimed in to kindly point out…

Australian Tourism Data Warehouse selects SDL to provide translations services to deliver rich, relevant information for...
22/01/2014

Australian Tourism Data Warehouse selects SDL to provide translations services to deliver rich, relevant information for Chinese customers

Chinese tourists to receive contextual information in local languages to raise awareness of Australia as a holiday destination SDL (LSE: SDL), who were appointed by the Australian Tourism Data Warehouse (ATDW) in July last year, has recently completed a project to translate content for the lucrative...

22/01/2014

Save the date! Innovate 2014 is coming in June!

SDL is pleased to host the 5th annual Innovate conference in San Francisco, California on June 11 and June 12.

Take a look at our "Influencer Q&A" post in which we interview Rick Ramos, Author & Online Marketing Expert.Find out wh...
22/01/2014

Take a look at our "Influencer Q&A" post in which we interview Rick Ramos, Author & Online Marketing Expert.

Find out what excites him about the customer experience.

via Rickramos.com

Influencer Q&A with Rick Ramos

David Clark provides a framework to map customer experience before, during and after activities in 7 steps http://ow.ly/...
21/01/2014

David Clark provides a framework to map customer experience before, during and after activities in 7 steps

http://ow.ly/sMDSM in

We continually hear companies say that customer experience is extremely important to them. Yet, according to a Bain & Company survey, 80 percent of businesses believe their customer experience is superior while only 8 percent of customers agree. Clearly there is a disconnect between what companies h...

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