Schreurs Roses & Gerbera

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De Kwakel
Schreurs Roses & Gerbera

Schreurs Roses & Gerbera As a breeder, we develop new varieties of rose and gerbera. With 50 years of experience, we are one of the leading companies in this field. Lots of it.

We aim to become and to stay the market leader for all the products we develop and market in the main production regions. We are proud of the fact that growers in more than 100 countries choose Schreurs varieties! Peter Schreurs, General Manager - Schreurs:“In our breeding efforts, we try to add value at every level. We attempt to improve every single detail of a rose that is important to our clie

nts. From productivity at low energy costs, resistance to diseases, trading qualities, opening characteristics and vase life to beauty, thornlessness and fragrance. Schreurs wants to be known as the breeder with the best and most beautiful varieties!”

Breeding

The demands made on a modern rose are high, and every party in the supply chain has different wishes. The consumer wants a flower with a beautiful colour and shape, a long vase life and a delicate fragrance. Florists need roses that do not perish, preferably with few or no thorns. The trade is looking for varieties that are easy to transport and have good trading characteristics. And the grower wants a plant that is resistant to diseases and offers high productivity at low energy costs. In creating a new rose, we do our very best to improve all the above characteristics. As a result we have a wide and deep assortment for all main production areas worldwide. The process of breeding a new rose is about combining parent varieties with the desired characteristics. And also about patience. It can take years from crossing the plants, collecting the seeds and planting them before a new variety is ready to be launched commercially somewhere in the world. Selection

Selection is an important part of our breeding programme. This process begins at Schreurs Holland, where we have 3 hectares dedicated to breeding and selection. But from an early stage we also send promising codes to our testing facilities abroad, so that new codes can be tested also in foreign climate conditions. Depending on the results they have the chance to become named commercial varieties. As a final step in selection, we add value by test launching successful codes ourselves in the Netherlands, Kenya and Ecuador. We name them and grow them commercially in a quantity large enough to generate serious feedback from the market and to stimulate initial demand until the first grower decides to plant the new variety commercially.

20/04/2025

As we celebrate the Easter season, we wish all of our customers, partners, and employees a time of renewal, joy, and reflection.

Easter symbolizes hope and new beginnings, and we hope this holiday brings you closer to your loved ones, while embracing all the beauty that spring has to offer.

From all of us at Schreurs, Happy Easter! 🌼

15/04/2025

Our family business is more than just a company—it’s a legacy built on passion, dedication, and craftsmanship.

Founded on strong values like trust, integrity, and quality, it has grown over generations into something we are truly proud of. Each generation has contributed to this journey, driven by one goal: to provide our customers with the very best.

Meet the people behind our company—the faces who work with heart and soul every day to shape our future!

07/04/2025

After many years of dedicated service, we are both proud and bittersweet to announce the retirement of Willem van den Berg.

Throughout his remarkable career, Willem has been a driving force within our company, bringing expertise, passion, and an unwavering commitment to excellence. As a dedicated and skilled salesman, he played a key role in our success, always pushing boundaries and setting new standards.

His contributions have been invaluable in shaping Schreurs into what it is today, and his legacy will continue to inspire us for years to come. We wish Willem all the best as he embarks on this new chapter of life.

Thank you for everything, Willem. Your hard work, vision, and friendship will be greatly missed by all of us. Here’s to a well-deserved retirement filled with joy, relaxation, and new adventures. Enjoy every moment!

04/04/2025

Proud Winner of the Breeder Award 2025! 🏆

We are incredibly proud to announce that we are the very first winner of the Breeder Award 2025! Visit Keukenhof

This prestigious award was presented for the first time and has been given to our rose variety, La Rossa!

La Rossa! is the result of years of passion, innovation, and dedication to breeding. This exceptional rose stands out with its deep red color, strong growth, and outstanding bloom.

The fact that La Rossa! is the first-ever recipient of this award makes this recognition even more special for us.

We sincerely thank Keukenhof for this great honor and congratulate everyone who contributed to the development of La Rossa!.

Together, we will continue to strive for exceptional and innovative rose varieties!

31/03/2025

Ben jij een allrounder met een passie voor cijfers én het ondersteunen van collega’s? Dan zoeken wij jou!

Als Financieel Administratief Medewerker (max.32 uur) bij Schreurs ben je verantwoordelijk voor een nauwkeurige financiële administratie én help je waar nodig andere afdelingen, zoals Sales Support.

Jouw werk is afwisselend en uitdagend, van het inboeken van facturen en opstellen van rapportages tot het ondersteunen van collega’s bij diverse administratieve taken. Je schakelt snel tussen verschillende werkzaamheden, waardoor geen dag hetzelfde is.

Klaar voor deze veelzijdige uitdaging? Solliciteer nu!

Stuur je CV naar Marjan van Gelder via [email protected] of neem contact op via 06-27412767

https://www.schreursgerbera.com/a-150/financieel-administratief-medewerker

13/03/2025

A stroke of creativity, a touch of nature! Did you know that breeding the perfect gerbera starts with a simple brush? At Schreurs, our experts carefully hand-pollinate flowers to create new, stunning varieties. This delicate process allows us to develop unique colors, strong stems, and long-lasting blooms that brighten up bouquets all over the world. Every gerbera we cultivate is the result of patience, precision, and a deep passion for flowers. Behind every bloom is a story of innovation and craftsmanship, where science and nature work hand in hand. Next time you see a beautiful gerbera, remember the care that goes into every petal!

08/03/2025

Strong women, strong flowers, strong future! Today, on International Women’s Day, we take a moment to celebrate the power, beauty, and resilience of women everywhere. Just like the flowers we grow at Schreurs, every woman has her own way of blooming—radiating strength, grace, and uniqueness. Our team is filled with talented and passionate women who play a crucial role in bringing our gerberas and roses to life. Their dedication, creativity, and expertise help make the world a little more colorful every day. Let’s honor the women in our lives who inspire us to grow and flourish!

Who would you like to celebrate today? Tag them below🌸

03/03/2025

Say hello to Maeve, the pink mini gerbera that proves that great things come in small packages! This delicate yet vibrant flower adds an elegant touch to any bouquet, making it a favorite among flower lovers. At Schreurs, we carefully breed and select each variety to ensure the perfect balance of color, shape, and longevity. Maeve’s soft pink petals radiate joy and warmth, making her the perfect choice for any occasion. Whether in a mixed bouquet or standing proudly on her own, she brings a little extra charm to any space!

26/02/2025

The best way to get around? On two wheels! At Schreurs, our greenhouses are filled with endless rows of vibrant gerberas and elegant roses, stretching as far as the eye can see. To keep up with the daily care of our flowers, our team sometimes hops on a bike to navigate through the sea of green. It’s not just a time-saver—it’s also a great way to enjoy the beauty of nature while working! Every ride through the greenhouse is a reminder of the dedication and passion that goes into every bloom.

Who wouldn’t love a workspace like this?

19/02/2025

Let the colors inspire you!

Step into a world of vibrant hues and endless possibilities. Our gerbera display is nothing short of a breathtaking sea of flowers! Each stem bursts with color and energy, ready to spark creativity and bring a touch of joy to any arrangement.

From soft pastels to bold, vivid tones, these gerberas remind us of the beauty and versatility nature has to offer. Their cheerful colors don’t just brighten a room – they ignite enthusiasm and inspire ideas.

Ready to dive into this colorful world? Let the magic of gerberas transform your day!

14/02/2025

On Valentine’s Day, a single red rose speaks louder than a thousand words. It symbolizes love in its purest form. Simple, powerful, and timeless.

At Schreurs, we understand the profound meaning behind every flower. Velours! represents more than just beauty; it carries the message of passion, devotion, and heartfelt emotion.

As breeder, we’re honored to be part of these meaningful moments, cultivating each rose plant with care, dedication, and respect for its significance. All, so our customers, the professional rose growers, can provide the world with the most outstanding roses!

A rose is never just a rose, it’s a story waiting to be told.

https://www.schreursroses.com/products/1016/velours

!

05/02/2025

We believe perfection starts with attention to detail. Every rose we grow is treated with utmost care. From carefully selecting the best plants to continuously monitoring their quality – it’s all about passion and precision.

Edwin van Dop and Peter Schreurs are busy selecting the best rose varieties for the future, ensuring that our roses continue to meet the highest standards.

Our commitment goes beyond the final product. By nurturing our plants sustainably and responsibly, we not only grow beautiful roses but also contribute to a healthier future for our environment.

Quality doesn’t happen by chance; it takes dedication and craftsmanship. That’s what we stand for.

29/01/2025

Schreurs Announces Collaboration with Kwekerij Hesen for Gerbera Breeding

The Kwakel, January 16, 2025 – Schreurs Holland B.V., a leading breeder of gerberas, roses, and Sunshapers, has entered into a collaboration with Kwekerij Hesen. As part of this collaboration, Rick Hesen will take on the responsibility of gerbera breeding within their family business.

Kwekerij Hesen, based in Meterik, was established in 1994 and began with the cultivation of one hectare of gerberas. Due to growing demand, the company expanded with a second hectare in 1997. With over 30 years of experience, Kwekerij Hesen has developed into a renowned player in the gerbera sector. Now, the company is taking a significant step forward with the launch of an ambitious breeding program focused on developing innovative gerbera varieties. The program emphasizes a compact yet open plant structure, high productivity, and ease of use for growers.

The partnership with Schreurs provides the ideal foundation for bringing these new varieties to the global market. Kwekerij Hesen’s assortment will be a valuable addition to Schreurs' existing collection, which is aimed at serving diverse markets with unique color schemes and varieties.

“We are proud of this collaboration with Kwekerij Hesen,” said Lisa Van Den Berg, Account Manager for The Netherlands & Belgium at Schreurs. “Together, we combine our expertise to offer more innovative, top-quality gerberas to our customers worldwide”.

Together, we are cultivating the future of gerberas.

22/01/2025

Every plant we grow starts with a deep-rooted love for what we do. From the first sprout to the vibrant flower, we dedicate ourselves to giving each plant the care and attention it deserves.

Our team combines years of expertise with an unwavering commitment to quality. By focusing on the best cultivation techniques and sustainable care, we ensure that every plant not only thrives but also meets the highest standards.

We don’t just grow plants—we grow passion, dedication, and excellence. Whether you’re looking for stunning beauty or long-lasting quality, Schreurs delivers nothing less than the best.

Where passion meets precision, and plants flourish to perfection.

15/01/2025

The gerbera holds a special place in our work – and in our hearts. At Schreurs, we strive for perfection in every flower, from the richest colors to the most stunning shapes. Our varieties are meticulously developed to meet the highest quality standards.

We are constantly innovating to enhance our portfolio and inspire our customers. Whether it’s through unique color palettes or cutting-edge cultivation techniques, Schreurs Gerbera continues to lead the market.

Curious about our latest varieties or innovations? Feel free to reach out or schedule a visit.

08/01/2025

At Schreurs, we take great pride in our heritage as a family business. For three generations, we have combined tradition and innovation, dedicating ourselves to the breeding of roses and gerberas. What began as a modest family venture has evolved into a global leader in the floral industry.

Despite our growth, our core values remain unchanged: quality, craftsmanship, and trust are at the heart of everything we do. The strength of our success lies in our strong family roots and the unwavering trust of our partners.

With great pride, we continue this tradition and look forward to a thriving future – together!

03/01/2025

With every rose and gerbera, we aim to inspire and bring beauty to the world. We take great pride as innovators and creators in the floral industry.

Our journey would not be possible without the trust and collaboration of our customers, partners, and colleagues. Thank you for being part of our mission to create flowers that leave a lasting impression.

We are flower creators.

24/12/2024

Happy Holidays and best wishes for 2025!

As the year comes to a close, we want to take a moment to thank our valued clients, partners, and dedicated employees for their trust and collaboration throughout 2024.

This holiday season allows us to reflect on what we have accomplished together. At Schreurs, we are proud of the progress we’ve made as a team and are excited for the opportunities, growth, and innovation that lie ahead in 2025.

We wish you and your loved ones a joyous holiday season and a happy, healthy, and successful new year!

Team Schreurs

Adres

Hoofdweg 81
De Kwakel
1424PD

Website

http://www.schreurs.eu/

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