62NORD

25/09/2026

For the second year running, two hotels in the 62°NORD Collection have been recognized in the MICHELIN Guide Hotel Selection 2026. Storfjord with Two MICHELIN Keys, and Union Øye with One MICHELIN Key.

Together, they form a refined combination, two distinct properties, each with their own character and charm, offering an exceptional and deeply personal stay as part of a curated 62°NORD itinerary crafted for an unforgettable journey through the fjords of Norway.

Photos by Marøy & Klouda and 62°NORD.



Winter wonderland at Union Øye in the Norang fjord surrounded by the towering peaks of the Sunnmøre Alps.

A slow morning in front of the fireplace in a corner suite at Storfjord, with views of the green forest. All rooms at Storfjord carry their own distinct character, shaped by handcrafted timber, natural textures, and views that open towards forest or fjord.

The historical drawing room at Union Øye. A place for good conversation, Afternoon Tea and storytelling every evening after dinner.

The Boathouse by the fjord at Storfjord where a seven course seasonal menu is prepared over open flames. A tribute to the fjord landscapes and the open sea, inspired by seasonal greens and catch of the day.

The Conservatory is Union Øye’s gastronomic restaurant – where classical technique, local ingredients, and inspiration come together. The room looks out over the kitchen garden and the courtyard on one side, and to the peaks and the fjord on the other, with Mount Slogen rising above the glass ceiling.

17/09/2026

Curated travel – How we work

We take care of the complete journey within our region – accommodation, transfers, activities, dining reservations, guides and the quiet details that make the difference between a good trip and one you talk about for years. We work closely with a small number of hotels, experience providers and local experts we trust completely, which means we can promise what we say we'll deliver. (We don't organise flights, but we'll make sure everything from the moment you land is seamless).

Read more at 62.no

Photos by Cory Bjork.

11/09/2026

Winter arrives in Sunnmøre quietly, a dusting on the peaks, the fjords running dark beneath, the air sharpening. The mountains reveal a different kind of beauty altogether.

Our Snow-Covered Peaks journey takes it seriously: snowshoeing to a remote fjord village, skiing in the Sunnmøre Alps, a winter kayak on glassy water, a sauna on the fjord's edge. Seven days that move between the Art Nouveau town of Ålesund, the 19th-century calm of Union Øye, and the timber-clad warmth of Storfjord — each evening ending in some of the north's finest rooms.

This is Norway at its most elemental. Come see it for yourself.

Photos by Marøy & Klouda and Simon Sjøkvist.

06/09/2026

In the fjords of Sunnmøre, the Flakk family holds two properties, both are small in scale, intimate, exclusive, and set against nature so dramatic it borders on the improbable. Both stand far from the crowds.

Union Øye is a diamond from a bygone era, welcoming guests since 1891. Hand-painted ceilings, ornate detail, and walls that carry more than a century of stories.

Storfjord is something else entirely. Timber walls and Norwegian craft, with the feeling of a grand cabin with breathtaking views, rather than a palace. Secluded, spectacular, and quietly disarming.

Two properties, one region, and you should visit both.

Photos by Marøy & Klouda and 62°NORD.

02/09/2026

At 62°NORD, we design bespoke journeys for guests who want something made entirely around them. A favorite across our itineraries, you'll find the private fjord cruise paired with extraordinary accommodations. If there's one thing you should do while staying at our properties, it's a fjord cruise — in every season, in every weather.

Behind our itineraries is a small team of travel designers who know this region intimately, and captains who know every fold of the fjord and have a story for each one. People who do what they do because they love it — and it shows.

Photos by Eric Ellioth.

28/08/2026

In loving memory of His Majesty King Harald V
1937–2026

Today, Norway has lost our beloved King Harald.
For more than three decades, he served our country with warmth, wisdom and a deep belief in people and community. He was a King who brought people together and held a very special place in the hearts of many Norwegians.

Our thoughts are with Queen Sonja, the Royal Family and all of us who share our lives here in Norway.

Rest in peace, King Harald.

27/08/2026

The region of Sunnmøre has so much to offer and today we want to share with you some of the small things we love while out exploring.

First the view from one of many mountains and valleys, here from the Trollstigen mountain pass. A scenic driving route with 11 hairpin bends.

Photos by Lasse Fløde.

Refreshing dips in the fjord water. For Norwegians this is often combined with a warming visit in a sauna.

Free roaming livestock along scenic roads.

Go fishing like a real Norwegian with a warm knitted wool sweater.

Autumn hikes in the golden light of the season. As the fjords turn yellow, orange, red and brown, hiking is an activity for both travelers and Norwegians alike.

Charming ferry rides across fjords, often with a chance to try the Norwegian «svele» with butter cream or with brunost (the brown cheese).

Kayaking on the silent fjord. Just you and the sound of your paddle.

Hiking to remote fjord farms like the Skageflå farm. Traditional farm combined with amazing views.

19/08/2026

Dreaming of spending Christmas in the fjords of Norway?

From mid-November, the pace slows and a special sense of anticipation settles over the fjords. This is «førjulstid», the cosy weeks before Christmas, when candlelight, crackling fires, winter landscapes, and long evenings invite you to slow down and savor the season.

Make it an experience entirely your own. Combine a stay at the majestic Union Øye, nestled beside the Norang fjord, with a bespoke itinerary designed around your wishes and interests by our travel designers, who know every corner of the region.

Contact us at 62.no/en

Photos by Marøy & Klouda and 62°NORD.

Winter time at Union Øye 🌨️

A hotel that has welcomed explorers, writers, and royals since 1891.

Union Øye is dressed for the festive season from mid-November.

Snow-covered peaks outside, warm and cozy inside.

The beauty of the Norang Valley.

You’ll find Union Øye nestled in the heart of the Sunnmøre Alps.

Experience the Norwegian førjulstid, or visit the Northwest of Noray for a truly special Christmas celebration.

12/08/2026

"This is not simply a car-rental itinerary – it’s built on the full infrastructure of the natural beauty of Norway. During the trip, guests travel by Porsche, helicopter, boat and ferry. There are helicopter transfers to meet the cars, fjord cruises connected to dinner reservations, luggage movements between hotels, local guides and teams on the ground who understand exactly where guests are going and what they are experiencing."

Read more about a driving holiday in the Sunnmøre region in Norway in this piece by Heather Steele on Sheerluxe.

These days, a driving holiday can be as much about the journey as the destination. From an alternative US itinerary winding through national parks to a luxe tour of Norway's dramatic fjords, here are three expert-approved ways to see the world from behind the wheel.

31/07/2026

Autumn in the fjords invites a slower way of travelling.

Our bespoke itineraries are thoughtfully curated around your interests, combining exceptional places to stay with unforgettable experiences in the landscapes of north-western Norway. From the Art Nouveau streets of Ålesund to the quiet waters of the Hjørundfjord, the dramatic peaks of the Sunnmøre Alps, the grandeur of Geirangerfjord and the tranquil beauty of Storfjord, every journey is designed around the pace that suits you.

Hike mountain trails dressed in autumn colours, cruise through narrow fjords, discover local food traditions, or simply enjoy time to unwind in some of Norway's finest hotels. Every itinerary is carefully balanced between adventure and relaxation, ensuring each day feels effortless and every experience meaningful.

Contact us and read more at 62.no/en/curated-travel

Photos by Joel Hypponen.