Up Norway

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Up Norway Up Norway is your gateway to luxury travel in Norway, offering kind and curious travelers immersive experiences that leave a lasting impression.

Up Norway introduces discerning travelers to truly unique Norwegian experiences. The combination of local expertise, a sustainable approach, passion for Norway and digital itineraries enrich the experience of each unique guest. Named a Conde Nast Top Travel Specialists 2021, Up Norway commits to operate in a way that has a significant positive impact on its community and environment, and has sourced partners who share these core values. Through providing guests with authentic experiences and offering exclusive access to sites and insider stories that would be a challenge to discover otherwise, Up Norway commits to providing “best ever” experiences.

Spending a morning with a professional photographer in his home was one of the highlights of Chris and Angela’s journey....
21/09/2026

Spending a morning with a professional photographer in his home was one of the highlights of Chris and Angela’s journey.

Their two-week route was designed around physical effort, quiet coastal stays, and genuine local encounters. Every step of their journey balanced raw outdoor exploration with intentional rest, from the mountain peaks of Romsdalseggen in Åndalsnes and Mount Molden in Hafslo, to the fjord landscapes of Fjærland, the fishing village of Kalvåg, and the historic streets of Bergen.

We are grateful when guests allow us to craft journeys that go beyond the surface, where the highlight of a trip is more than just the view from a summit.

Thank you to Chris for sharing your travel diary and remarkable photography with us.

Curated by Malin and Katja | Up Norway Team

📍 Åndalsnes / Kalvåg / Fjærland / Bergen
📸 Photos by Sverre Hjelmeland and guest Chris (Woo Lap Fai)

"What I learnt in one of the world’s richest, happiest countries"That was the feature headline in The Sydney Morning Her...
14/09/2026

"What I learnt in one of the world’s richest, happiest countries"

That was the feature headline in The Sydney Morning Herald after travel journalist Helen Anderson joined us on a journey through Norway.

What she captured so thoughtfully is at the heart of how we design travel: that this country’s greatest value isn't measured in economic terms, but in egalitarianism, kos, seasonal living, and the quiet perspectives gained through genuine cross-cultural encounters.

Her journey was based on our bespoke Norway Beyond the Porthole itinerary, a route built to combine travel on land and sea, alongside local hosts and partners who opened their doors (and historic cabins) along the way.

Read Helen’s full piece: https://www.smh.com.au/traveller/travel-news/what-i-learnt-in-one-of-the-world-s-richest-happiest-countries-20260828-p60sgd.html

📸 Nolhan Roué for Up Norway / BesteBakken

Rising out of the rocky shoreline at the edge of the Norwegian Sea, the architectural curve for The Whale is built to re...
07/09/2026

Rising out of the rocky shoreline at the edge of the Norwegian Sea, the architectural curve for The Whale is built to resemble a giant whale’s back lifting from the ocean.

Travel + Leisure has highlighted the upcoming visitor centre on Andøya, planned to open in 2027. It will be the perfect base to observe and learn about these majestic and mystical mammals. Andenes offers one of the few places in Northern Europe where whales swim close to the coast year-round.

It’s easy to fall in love with Andøya and the Vesterålen area, with its Arctic light, warm people and one of Norway’s most beautiful scenic roads. We are already planning trips in the area, and can’t wait to include visits to The Whale in our tailored journeys.

Photos: The Whale (renderings by Mir), Tormod Amundsen / Biotope

Travel + Leisure wanted to know what the ultimate week in Norway looks like. We asked our founder, Torunn.Six days. Oslo...
01/09/2026

Travel + Leisure wanted to know what the ultimate week in Norway looks like. We asked our founder, Torunn.

Six days. Oslo to the West Coast by historic railway, through high peaks and into the serene fjord valleys of Sunnmøre. Every stop chosen for a reason.

Full story in the comments.

📸 Fredrik Bye, Nolhan Roué, Margaret DeLange
📍 Oslo & Sunnmøre

Traditional mountain farming, known locally as "stølsdrift", is one of Norway’s most remarkable, living cultural traditi...
24/08/2026

Traditional mountain farming, known locally as "stølsdrift", is one of Norway’s most remarkable, living cultural traditions.

We are thrilled to see Travel + Leisure showcase these long-standing alpine farms. Beyond their rustic charm, summer mountain pastures play a critical role in preserving local biodiversity, keeping skills alive, and driving authentic, farm-to-table culinary experiences.

Our travel philosophy is built on creating meaningful connections with the people who keep Norway’s cultural heartbeat strong.

There is a distinct difference between seeing a landscape and physically moving through it. For the serious cyclist, the...
17/08/2026

There is a distinct difference between seeing a landscape and physically moving through it. For the serious cyclist, the roads carved into Norway's western fjords are some of the most spectacular asphalt in the world, terrain most riders only ever encounter on a screen

Next May, we're hosting a small-group, fully supported seven-day cycling journey designed to test your legs on these very routes. Tracing a path from the coastal Art Nouveau architecture of Ålesund through the heart of the Sunnmøre Alps, this itinerary is built for riders who ride regularly and appreciate the satisfaction of a flawless logistical plan.

Over five demanding stages, the route tackles Europe's iconic alpine ascents, including the legendary switchbacks of the Geiranger-Trollstigen National Scenic Route and the technical hairpins of Ørnevegen. You'll ride custom, precision-built machines from Oslo's boutique brand FARA Cycling, backed by full team-car support on your wheel to handle luggage, mid-ride hydration, and mechanical needs.

However, the experience is defined just as much by what happens off the bike. At the end of each stage, your host manages the evening: outdoor waterfront bathtubs, curated farm-to-table dinners, and bases like Hotel Brosundet and Hotel Sagafjord, where every room faces the fjord.

Late May offers a rare window where the alpine roads are free of summer crowds, the peaks are still crowned in winter snow, and the daylight lasts long into the night.

Follow the link in the comments.

A newly harvested shallot from a regenerative farm in Vesterålen. Heat from the fireplace inside a Sámi lávvu on the mou...
11/08/2026

A newly harvested shallot from a regenerative farm in Vesterålen. Heat from the fireplace inside a Sámi lávvu on the mountain plateau. The quiet comfort of knowing your footprint leaves the Norwegian wild intact. Luxury today is not about excess, but rather about travelling with intent.

As a certified B Corp B Lab, we are part of a global collective redefining what success in business actually means. It is a rigorous, independent verification to ensure that we hold our impact on people, the environment, and local communities to the same standard as financial return.

For our guests, this translates into a journey free from compromise. It means that when we select an unconventional coastal hideaway, a private mountain guide, or a local food producer, we have already done the meticulous work behind the scenes to be sure they operate at the highest ethical and sustainable levels.

We believe in strengthening the living culture and protecting the raw nature that makes Norway so distinctive. By encouraging slower, extended stays, prioritising lower-carbon transport, and collaborating closely with local partners, we create value both for the local community and for you.

If you are looking to travel through Norway with a greater sense of consciousness, our team tailors routes that protect what makes it worth visiting.

Photos: Aron Klein, Nolhan Roué, Pål Martin Tvete, Up Norway

A return to family roots is more than a simple history lesson. For the nearly one million Americans with Norwegian ances...
03/08/2026

A return to family roots is more than a simple history lesson. For the nearly one million Americans with Norwegian ancestry, stepping onto this soil offers an opportunity to see how old cultural values continue to shape modern society, lifestyle, and design.

Our ten-day curated journey bridges the old country with the new. It is designed to take you far beyond standard historical records, anchoring your personal family tree within the living, breathing landscapes of contemporary Norway.

The route balances breathtaking modern architecture with deep heritage traditions. You will stand before the striking, twisted form of the Kistefos Museum as it curves over the river, and later trace the intricate hand-carved wood details of historic estates. The experience spans from the cultural energy of Oslo to the rural tranquility of the western fjords, connecting you directly to local historians, makers, and keepers of regional tradition.

A particularly vibrant way to experience this connection is by timing your journey for May. Stepping into the national day celebrations on May 17th, allows you to witness history worn out in the open, where generational heritage is actively celebrated across every city street and fjord village. Along the way, your days are complemented by stays in exceptional boutique hotels, like the historic Amerikalinjen, and culinary stops that highlight local, sustainable food systems.

True luxury means exploring your family history without the logistical burden. Our travel designers seamlessly weave your personal heritage goals into a perfectly orchestrated timeline, leaving you entirely free to absorb the emotional resonance of the journey.

Photos: Arvid Høidahl, Bremanger kommune / Knutholmen, Fredrik Ahlsen, Ciderhuset, Christian Houge, Børre Høstland / Nasjonalmuseet

The definition of remote travel changes when you reach 78 degrees north. Far beyond the edge of mainland Europe, in Sval...
27/07/2026

The definition of remote travel changes when you reach 78 degrees north. Far beyond the edge of mainland Europe, in Svalbard, the rules of the modern world are dictated by the seasons.

Our curated journey into this stark archipelago is designed for those who seek the raw adrenaline of true exploration balanced with high-end comfort. Svalbard is not a destination for passive sightseeing; it demands your full presence. From navigating expansive ice fjords where glaciers meet the sea, to witnessing wildlife, the scale of the environment is intentionally humbling.

The visual contrast of life in the high Arctic is striking. In Longyearbyen, iconic colourful wooden houses stand in neat rows against the massive, snow-capped mountain backdrops. Yet, just outside the settlement, the wilderness still stands untouched. Travelling across this terrain offers rare opportunities to observe the wildlife that has mastered the cold; the elusive Arctic fox camouflaged against the summer tundra, the majestic sea eagle gliding above, and the apex predator of the north, the polar bear.

This route seamlessly integrates rugged field expeditions with refined interiors. After a day spent traversing the coastlines or tracking the wildlife boundaries with an expert guide, you return to the warmth of exceptional design-forward outposts. The culinary experience here is an unexpected highlight of the north, featuring intimate, premium dining experiences that highlight Arctic ingredients, local foraging, and high-end pairing menus.

True luxury in the polar north means having the logistical framework flawlessly managed behind the scenes. We orchestrate the entire itinerary, from private regional flights to specialised wilderness guides, leaving you completely unburdened so you can absorb the quiet authority of the high Arctic.

The link to start planning is in the comments.

Photos: Halvor Mykleby, Frank Andreassen, Håkon Daae Brensholm, Audun Lie Dahl, Agurtxane Concellon

Even in the absolute height of the summer season, quiet moments can still be found along Norway’s western fjords. It sim...
21/07/2026

Even in the absolute height of the summer season, quiet moments can still be found along Norway’s western fjords. It simply requires knowing where to look and when to pause.

The true magic of a Nordic July reveals itself in the margins of the day. It is found in the early mornings before the world wakes up, when a low mist hangs over perfectly still waters, and the only sound is the distant pull of the tide. It returns in the late evenings during the golden hour, while the final sun rays go to bed behind the mountains and mosquitoes dance in the dusk.

Feel the cool morning dew in the grass. Smell the scent of damp earth and salt air. Listen to the silence. That is Nordic luxury.

While the rest of the world rushes through iconic viewpoints, our travel design philosophy is built on creating space for these exact moments. By connecting you with remote boutique lodges, private coastal guides, and lesser-travelled fjord pathways, we ensure your summer journey maintains a sense of refined restraint and complete calm.

We don't just plan itineraries; we curate the space for you to move at July's pace.

Photos: Aron Klein and Nolhan Roué

Adresse

Nedre Slottsgate 5
Oslo
0157

Åpningstider

Mandag 09:00 - 17:00
Tirsdag 09:00 - 17:00
Onsdag 09:00 - 17:00
Torsdag 09:00 - 17:00
Fredag 09:00 - 17:00

Telefon

+4757119988

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