23/09/2024
Alan Ingram's archive from 1998 captures the first picture taken in the Numbur Valley at the last village named Laha Chhewar, also known as Kshorma. This significant moment took place during the "Visit Nepal" campaign initiated by the Government of Nepal under the rule of the King. The campaign was launched to promote tourism and encourage travelers to explore Nepal's beauty.
The second notable picture from the archives of "Visit Nepal Year 1998" was the official logo. This logo became an iconic symbol of the campaign, capturing the essence of Nepal's natural beauty, cultural heritage, and adventure spirit.
The "Visit Nepal 1998" logo typically featured elements representing Nepal's majestic mountains, the rich cultural diversity, and vibrant wildlife. It served as a visual identity for the year-long tourism campaign and was widely used in promotional materials, banners, posters, souvenirs, and global outreach efforts to mark the country's commitment to welcoming tourists from around the world.
G𝐨𝐯𝐞𝐫𝐧𝐦𝐞𝐧𝐭 𝐚𝐫𝐜𝐡𝐢𝐯𝐞 𝐚𝐛𝐨𝐮𝐭 𝐀𝐛𝐨𝐮𝐭 𝐭𝐨𝐮𝐫𝐢𝐬𝐦 𝐲𝐞𝐚𝐫 𝐨𝐟 𝐍𝐞𝐩𝐚𝐥 𝟏𝟗𝟗𝟖
𝑂𝑛 𝐴𝑝𝑟𝑖𝑙 12, 1996, 𝐻𝑖𝑠 𝑀𝑎𝑗𝑒𝑠𝑡𝑦'𝑠 𝐺𝑜𝑣𝑒𝑟𝑛𝑚𝑒𝑛𝑡 𝑑𝑒𝑐𝑙𝑎𝑟𝑒𝑑 𝑡ℎ𝑒 𝑦𝑒𝑎𝑟1998 𝑎𝑠 𝑉𝑖𝑠𝑖𝑡 𝑁𝑒𝑝𝑎𝑙 '98 𝑖𝑛 𝑜𝑟𝑑𝑒𝑟 𝑡𝑜 𝑓𝑢𝑟𝑡ℎ𝑒𝑟 𝑒𝑛ℎ𝑎𝑛𝑐𝑒 𝑡ℎ𝑒 𝑖𝑚𝑎𝑔𝑒 𝑜𝑓 𝑁𝑒𝑝𝑎𝑙 𝑎𝑠 𝑎 𝑠𝑝𝑒𝑐𝑖𝑎𝑙 𝑑𝑒𝑠𝑡𝑖𝑛𝑎𝑡𝑖𝑜𝑛 𝑓𝑜𝑟 𝑡ℎ𝑒 𝑣𝑖𝑠𝑖𝑡𝑜𝑟𝑠. 𝑇𝑜 𝑎𝑐𝑐𝑜𝑚𝑝𝑙𝑖𝑠ℎ 𝑡ℎ𝑒 𝑝𝑟𝑜𝑔𝑟𝑎𝑚𝑚𝑒 𝑜𝑏𝑗𝑒𝑐𝑡𝑖𝑣𝑒𝑠, 𝑣𝑎𝑟𝑖𝑜𝑢𝑠 𝑜𝑟𝑔𝑎𝑛𝑖𝑠𝑎𝑡𝑖𝑜𝑛𝑠 𝑎𝑛𝑑 𝑎𝑔𝑒𝑛𝑐𝑖𝑒𝑠 𝑏𝑜𝑡ℎ 𝑤𝑖𝑡ℎ𝑖𝑛 𝑎𝑛𝑑 𝑜𝑢𝑡𝑠𝑖𝑑𝑒 𝑡ℎ𝑒 𝑡𝑜𝑢𝑟𝑖𝑠𝑚 𝑖𝑛𝑑𝑢𝑠𝑡𝑟𝑦, ℎ𝑎𝑣𝑒 𝑐𝑜𝑚𝑒 𝑡𝑜𝑔𝑒𝑡ℎ𝑒𝑟 ℎ𝑎𝑛𝑑 𝑖𝑛 ℎ𝑎𝑛𝑑 𝑡𝑜 𝑓𝑜𝑟𝑚𝑢𝑙𝑎𝑡𝑒 𝑎 𝑠𝑡𝑟𝑎𝑡𝑒𝑔𝑦 𝑡𝑜 𝑚𝑎𝑘𝑒 𝑉𝑖𝑠𝑖𝑡 𝑁𝑒𝑝𝑎𝑙 '98, 𝑎 𝑠𝑢𝑐𝑐𝑒𝑠𝑠.
𝑇ℎ𝑒 𝑝𝑟𝑜𝑔𝑟𝑎𝑚𝑚𝑒 𝑠𝑡𝑟𝑎𝑡𝑒𝑔𝑦 ℎ𝑎𝑠 𝑏𝑒𝑒𝑛 𝑓𝑜𝑟𝑚𝑒𝑑 𝑡𝑎𝑘𝑖𝑛𝑔 𝑖𝑛𝑡𝑜 𝑐𝑜𝑛𝑠𝑖𝑑𝑒𝑟𝑎𝑡𝑖𝑜𝑛 𝑡ℎ𝑎𝑡: * 𝑚𝑜𝑟𝑒 𝑎𝑖𝑟𝑙𝑖𝑛𝑒𝑠 𝑤𝑖𝑙𝑙 𝑜𝑝𝑒𝑟𝑎𝑡𝑒 𝑚𝑜𝑟𝑒 𝑖𝑛𝑡𝑒𝑟𝑛𝑎𝑡𝑖𝑜𝑛𝑎𝑙 𝑓𝑙𝑖𝑔ℎ𝑡𝑠 𝑏𝑦 1998 𝑎𝑛𝑑 𝑚𝑜𝑟𝑒 𝑎𝑖𝑟𝑙𝑖𝑛𝑒 𝑠𝑒𝑎𝑡 𝑐𝑎𝑝𝑎𝑐𝑖𝑡𝑦 𝑤𝑖𝑙𝑙 𝑏𝑒 𝑎𝑣𝑎𝑖𝑙𝑎𝑏𝑙𝑒
* 𝑡ℎ𝑒𝑟𝑒 𝑤𝑖𝑙𝑙 𝑏𝑒 𝑎𝑛 𝑎𝑡𝑚𝑜𝑠𝑝ℎ𝑒𝑟𝑒 𝑐𝑜𝑛𝑑𝑢𝑐𝑖𝑣𝑒 𝑓𝑜𝑟 𝑡𝑟𝑎𝑣𝑒𝑙𝑙𝑖𝑛𝑔 𝑖𝑛𝑡𝑒𝑟𝑛𝑎𝑡𝑖𝑜𝑛𝑎𝑙𝑙𝑦
* 𝑡ℎ𝑒𝑟𝑒 𝑤𝑖𝑙𝑙 𝑛𝑜𝑡 𝑏𝑒 𝑚𝑎𝑗𝑜𝑟 𝑠𝑜𝑐𝑖𝑜-𝑝𝑜𝑙𝑖𝑡𝑖𝑐𝑎𝑙 𝑖𝑛𝑠𝑡𝑎𝑏𝑖𝑙𝑖𝑡𝑦 𝑖𝑛 𝑡ℎ𝑒 𝑟𝑒𝑔𝑖𝑜𝑛
* 𝑡ℎ𝑒𝑟𝑒 𝑤𝑖𝑙𝑙 𝑏𝑒 𝑝𝑜𝑙𝑖𝑡𝑖𝑐𝑎𝑙 𝑠𝑡𝑎𝑏𝑖𝑙𝑖𝑡𝑦 𝑎𝑛𝑑 𝑐𝑢𝑟𝑟𝑒𝑛𝑡 𝑡𝑜𝑢𝑟𝑖𝑠𝑚 𝑝𝑜𝑙𝑖𝑐𝑖𝑒𝑠 𝑤𝑖𝑙𝑙 𝑐𝑜𝑛𝑡𝑖𝑛𝑢𝑒 𝑖𝑡𝑠 𝑑𝑖𝑟𝑒𝑐𝑡𝑖𝑜𝑛
* 𝑝𝑟𝑜𝑔𝑟𝑎𝑚𝑚𝑒𝑠 𝑎𝑛𝑑 𝑎𝑐𝑡𝑖𝑣𝑖𝑡𝑖𝑒𝑠 𝑠𝑜 𝑑𝑒𝑠𝑖𝑔𝑛𝑒𝑑 𝑠ℎ𝑎𝑙𝑙 ℎ𝑎𝑣𝑒 𝑎𝑛 𝑖𝑛𝑓𝑟𝑎𝑠𝑡𝑟𝑢𝑐𝑡𝑢𝑟𝑒 𝑡𝑜 ℎ𝑎𝑛𝑑𝑙𝑒 𝑡ℎ𝑒 𝑒𝑥𝑝𝑒𝑐𝑡𝑒𝑑 𝑛𝑢𝑚𝑏𝑒𝑟 𝑜𝑓 𝑣𝑖𝑠𝑖𝑡𝑜𝑟 𝑎𝑟𝑟𝑖𝑣𝑎𝑙𝑠
𝑇ℎ𝑒 𝑝𝑟𝑜𝑔𝑟𝑎𝑚𝑚𝑒 𝑑𝑒𝑚𝑎𝑛𝑑𝑠 𝑡ℎ𝑒 𝑢𝑛𝑑𝑒𝑟𝑡𝑎𝑘𝑖𝑛𝑔 𝑎𝑛𝑑 𝑐𝑜-𝑜𝑟𝑑𝑖𝑛𝑎𝑡𝑖𝑜𝑛 𝑜𝑓 𝑎𝑐𝑡𝑖𝑣𝑖𝑡𝑖𝑒𝑠 𝑏𝑦 𝑑𝑖𝑓𝑓𝑒𝑟𝑒𝑛𝑡 𝑜𝑟𝑔𝑎𝑛𝑖𝑠𝑎𝑡𝑖𝑜𝑛𝑠 𝑖𝑛 𝑡ℎ𝑒 𝑡𝑜𝑢𝑟𝑖𝑠𝑚 𝑠𝑒𝑐𝑡𝑜𝑟, 𝑖.𝑒. 𝑔𝑜𝑣𝑒𝑟𝑛𝑚𝑒𝑛𝑡 𝑎𝑛𝑑 𝑝𝑟𝑖𝑣𝑎𝑡𝑒, 𝑜𝑡ℎ𝑒𝑟 𝑏𝑢𝑠𝑖𝑛𝑒𝑠𝑠 𝑠𝑒𝑐𝑡𝑜𝑟𝑠 𝑜𝑓 𝑡ℎ𝑒 𝑒𝑐𝑜𝑛𝑜𝑚𝑦, 𝑜𝑡ℎ𝑒𝑟 𝑠𝑒𝑐𝑡𝑜𝑟𝑠 𝑜𝑓 𝑔𝑜𝑣𝑒𝑟𝑛𝑚𝑒𝑛𝑡, 𝑚𝑢𝑛𝑖𝑐𝑖𝑝𝑎𝑙𝑖𝑡𝑖𝑒𝑠 𝑎𝑛𝑑 𝑙𝑜𝑐𝑎𝑙 𝑔𝑜𝑣𝑒𝑟𝑛𝑚𝑒𝑛𝑡𝑠, 𝑁𝐺𝑂𝑠, 𝐼𝑛𝑡𝑒𝑟𝑛𝑎𝑡𝑖𝑜𝑛𝑎𝑙 𝑜𝑟𝑔𝑎𝑛𝑖𝑠𝑎𝑡𝑖𝑜𝑛𝑠, 𝑠𝑒𝑙𝑓-ℎ𝑒𝑙𝑝 𝑔𝑟𝑜𝑢𝑝𝑠 𝑎𝑛𝑑 𝑚𝑜𝑠𝑡 𝑖𝑚𝑝𝑜𝑟𝑡𝑎𝑛𝑡𝑙𝑦 𝑡ℎ𝑒 𝑖𝑛𝑣𝑜𝑙𝑣𝑒𝑚𝑒𝑛𝑡 𝑜𝑓 𝑡ℎ𝑒 𝑝𝑒𝑜𝑝𝑙𝑒 𝑜𝑓 𝑁𝑒𝑝𝑎𝑙.
𝑃𝑒𝑜𝑝𝑙𝑒𝑠 𝑝𝑎𝑟𝑡𝑖𝑐𝑖𝑝𝑎𝑡𝑖𝑜𝑛 𝑖𝑠 𝑎 𝑘𝑒𝑦 𝑓𝑎𝑐𝑡𝑜𝑟 𝑓𝑜𝑟 𝑡ℎ𝑒 𝑠𝑢𝑐𝑐𝑒𝑠𝑠 𝑜𝑓 𝑉𝑖𝑠𝑖𝑡 𝑁𝑒𝑝𝑎𝑙 '98. 𝐵𝑒𝑡𝑤𝑒𝑒𝑛 𝑛𝑜𝑤 𝑎𝑛𝑑 1998, 𝑖𝑡 𝑖𝑠 𝑛𝑒𝑐𝑒𝑠𝑠𝑎𝑟𝑦 𝑡𝑜 𝑐𝑟𝑒𝑎𝑡𝑒 𝑎𝑛 𝑒𝑥𝑐𝑖𝑡𝑖𝑛𝑔 𝑓𝑒𝑠𝑡𝑖𝑣𝑒 𝑎𝑡𝑚𝑜𝑠𝑝ℎ𝑒𝑟𝑒 𝑖𝑛 𝑁𝑒𝑝𝑎𝑙. 𝐼𝑛 𝑁𝑒𝑝𝑎𝑙, 𝑡ℎ𝑒𝑟𝑒 𝑎𝑟𝑒 𝑚𝑎𝑛𝑦 𝑠𝑖𝑔𝑛𝑖𝑓𝑖𝑐𝑎𝑛𝑡 𝑐𝑢𝑙𝑡𝑢𝑟𝑎𝑙, 𝑟𝑒𝑙𝑖𝑔𝑖𝑜𝑢𝑠, 𝑛𝑎𝑡𝑖𝑜𝑛𝑎𝑙 𝑎𝑛𝑑 𝑟𝑒𝑔𝑖𝑜𝑛𝑎𝑙 𝑓𝑒𝑠𝑡𝑖𝑣𝑎𝑙𝑠 𝑤ℎ𝑖𝑐ℎ 𝑤𝑖𝑙𝑙 𝑏𝑒 𝑜𝑓 𝑖𝑛𝑡𝑒𝑟𝑒𝑠𝑡 𝑓𝑜𝑟 𝑣𝑖𝑠𝑖𝑡𝑜𝑟𝑠. 𝐼𝑛 𝑎𝑑𝑑𝑖𝑡𝑖𝑜𝑛, 𝑖𝑡 𝑖𝑠 𝑝𝑟𝑜𝑝𝑜𝑠𝑒𝑑 𝑡𝑜 𝑐𝑟𝑒𝑎𝑡𝑒 𝑠𝑝𝑒𝑐𝑖𝑎𝑙 𝑒𝑣𝑒𝑛𝑡𝑠 𝑓𝑜𝑟 𝑖𝑚𝑝𝑙𝑒𝑚𝑒𝑛𝑡𝑎𝑡𝑖𝑜𝑛 𝑑𝑢𝑟𝑖𝑛𝑔 1998.
𝑉𝑖𝑠𝑖𝑡 𝑁𝑒𝑝𝑎𝑙'98 𝑆𝑒𝑐𝑟𝑒𝑡𝑎𝑟𝑖𝑎𝑡
𝑀𝑖𝑛𝑖𝑠𝑡𝑟𝑦 𝑜𝑓 𝑇𝑜𝑢𝑟𝑖𝑠𝑚
Thanks a lot Alan Ingram