Creo Communications Pvt. Ltd.

12/05/2025

27/04/2025

To the ones who lead with love, nurture with strength, and inspire with every word—Happy Mother’s Day

31/03/2025

Turning Airbnb into a Global Travel Brand

The Challenge: More Than Just a Place to Stay

Launched in 2008, Airbnb started as a platform for affordable short-term rentals. As competition grew, Airbnb needed to stand out beyond affordability. It shifted its goal from being a rental marketplace to becoming a global travel brand that embodied experiences, community, and belonging.

The Strategy: A Shift from Transactions to Transformations

Airbnb redefined its brand through storytelling, design, and experiential marketing:

A New Brand Identity: ‘Belong Anywhere’

Airbnb embraced ‘Belong Anywhere’ as a guiding principle, focusing on human connection, cultural exchange, and unique travel experiences.

A Universal Symbol of Belonging

A new visual identity, including a globally recognizable logo, symbolized community and trust between hosts and guests.

Experiential Expansion: Airbnb Experiences

Beyond lodging, Airbnb introduced Experiences, offering curated local activities to engage travelers more deeply.

User-Generated Storytelling & Social Media Integration

Airbnb built marketing around real stories, leveraging user-generated content and encouraging guests to share their experiences via social media.

Strategic Collaborations & Experiential Marketing

Collaborations with iconic locations, like stays in the Eiffel Tower, reinforced Airbnb as a brand offering extraordinary experiences.

Referral Programs & Community Growth

Referral programs incentivized word-of-mouth marketing, expanding Airbnb’s global user base.

Content Marketing & SEO

High-quality content, like blogs and city guides, boosted SEO-driven organic traffic and strengthened Airbnb’s brand presence.

Annual Product Launches

Inspired by Apple, Airbnb began hosting annual product launches to showcase new features, positioning itself as an industry leader.

The Result: A Brand Synonymous with Modern Travel

Airbnb transformed from a booking platform to a brand associated with unique travel experiences and community-driven adventures.

Key Takeaways for Brand Builders:

✅ Purpose-Driven Branding: Sell a vision, not just a service.

✅ Storytelling Creates Emotional Connections: Authentic stories resonate more than transactional marketing.

✅ Expanding Services Builds Engagement: Airbnb’s pivot into experiences deepened customer ties.

✅ Strategic Collaborations Amplify Reach: Partnerships elevate brand perception.

✅ Standing for Something Matters: Modern consumers align with brands reflecting their values.

Source: https://marcom.com/airbnb-the-idea-that-caught-fire-in-the-travel-industry/

24/03/2025

What makes a brand truly stand out?
In a crowded marketplace, standing out isn’t just an option—it’s a necessity. Brands that break through the noise don’t just sell products; they create experiences, build emotional connections, and stay true to their identity.
So, what separates iconic brands from the rest? Here’s what we can learn:
🔹 A Strong & Unique Identity – Brands like Apple and Nike stand out because they own a distinct voice, aesthetic, and mission. They don’t follow trends; they set them.
🔹 Consistency is Key – A brand that is instantly recognizable across platforms wins trust. From messaging to design, consistency reinforces credibility.
🔹 Authenticity Matters – Consumers can spot inauthenticity a mile away. Brands that tell real stories—like Dove’s commitment to real beauty—build deeper connections.
🔹 Emotional Engagement – The most successful brands don’t just sell products; they create movements. Think of how Tesla transformed electric cars into a statement of innovation.
🔹 Customer-Centric Approach – The best brands listen. Engaging with audiences, personalizing experiences, and evolving with consumer needs keep a brand relevant.
Want your brand to stand out? Build with purpose, stay authentic, and connect emotionally. The brands that resonate aren’t just seen—they’re felt.

Learn more: https://www.youtube.com/watch?v=sO4te2QNsHY

17/03/2025

Expert Insight of the Day:

“A brand is not built in a day, but its destruction can happen overnight.” — David Aaker

10/03/2025

How Effective Brand Strategy Transforms Businesses – The KitKat Story
KitKat’s success shows how a strong brand strategy can transform a business. Since its launch in 1937, KitKat has remained a favorite chocolate brand. Its famous slogan, “Have a Break, Have a KitKat,” introduced in 1957, made the brand a part of people’s daily lives.
When Nestlé acquired KitKat in 1988, they didn’t change what worked. Instead, they focused on its core strengths—its heritage, consumer connection, and brand message. This helped KitKat grow even stronger worldwide.
The lesson? A well-planned brand strategy, built on consistency and consumer trust, helps businesses grow and stay relevant in competitive markets.
Read Ritson’s Full Article: https://www.marketingweek.com/mark-ritson-brand-strategy-marketing/

03/03/2025

In "There’s One True Measure of Marketing Effectiveness: Marketing(t)," Mark Ritson argues that time is the ultimate test of marketing success. He challenges brands to shift from short-term wins to long-term brand building, much like baseball legend Cal Ripken Jr.'s record-breaking consistency.
Key Insights for Brand Strategy
🔹 Long-Term Over Short-Term – Sustainable growth comes from consistent messaging and positioning, not fleeting promotions.
🔹 Brand Equity Takes Time – Success isn’t about isolated campaigns but cumulative brand-building efforts over years.
🔹 Holistic, Sustained Marketing – Short-term activations should support, not replace, long-term storytelling and customer relationships.
🔹 Avoid Short-Term Traps – Viral trends and discounts may drive instant results but can weaken long-term brand positioning.
Takeaway for Marketers
Brand success isn’t measured by one campaign but by consistent, strategic marketing over time. Prioritize brand equity over quick wins to build lasting growth and loyalty.

Read Ritson’s full article: https://www.marketingweek.com/ritson-measure-marketing-effectiveness/

19/02/2025

Strategic thinking meets creative excellence! CREO and Strategy Central join forces to redefine brand strategy in Nepal—empowering businesses with insights, innovation, and impact. Stay tuned for the future of branding!

19/01/2025

Two of South Asia’s leading names in advertising and brand consulting, CREO (a business vertical of Outreach) and Strategy Central (a brand and strategy consulting unit of ADCOMM Group, Bangladesh), have joined hands to transform brand and business consultancy services in Nepal. The strategic part...

19/01/2025

Mr. Naazim Farhan Choudhury on Redefining Brand Strategy in Nepal & Empowering Start-ups
Happy to share insights from Mr. Naazim Farhan Choudhury, Chairman of Strategy Central Bangladesh and Managing Director of ADCOMM Group, as he spoke to Kantipur TV about the partnership with CREO in Nepal. This partnership aim to elevate brand consulting and strategy services for Nepali businesses, driving innovation and growth for Nepali brands. Mr. Choudhury also shared his incredible journey as one of the Sharks on Shark Tank Bangladesh, where he champions start-ups and empowers the entrepreneurial ecosystem with his visionary approach. Catch the full interview here:

The world is your oyster, expand your horizons with right mentorship | Good Morning Nepal Clip Kan...

19/01/2025

Mr. Naazim Farhan Choudhury on Redefining Brand Strategy in Nepal & Empowering Start-ups
Happy to share insights from Mr. Naazim Farhan Choudhury, Chairman of Strategy Central Bangladesh and Managing Director of ADCOMM Group, as he spoke to News24 about the partnership with CREO in Nepal. This partnership aim to elevate brand consulting and strategy services for Nepali businesses, driving innovation and growth for Nepali brands. Mr. Choudhury also shared his incredible journey as one of the Sharks on Shark Tank Bangladesh, where he champions start-ups and empowers the entrepreneurial ecosystem with his visionary approach. Catch the full interview here:

Shark tank Bangladesh का फरानले नेपाली उद्यमीलाई दिएको सुझाव - CHHA PRASNAGuest: Naazim Farhan ChoudhuryHost: Rohan ShresthaSUBSCRIBE:http://www.youtube.com/...