23/10/2026
What if your 2027 luxury clients aren't asking "how much?" anymore, but "what's it worth?"
More than 3,100 advisors just shaped Virtuoso's 2027 Luxe Report. Multigenerational travel is the No. 1 trend for the third year running. Milestones are the top reason to travel. All-inclusive leads the ultraluxe list. And a new word is everywhere: Fancy-flation, the client who sets the budget first and then asks where it goes furthest.
In my latest article, I explore what that means for river cruise sales, and five ways to turn the report into conversations this week.
In 2027, luxury isn't about spending more. It's about knowing exactly what the budget buys.
Read the article below. ✨
What Virtuoso's 2027 Luxe Report means for travel advisors selling river cruises? More than 3,100 travel advisors just told Virtuoso what their clients want in 2027. Read the 2027 Luxe Report closely and one idea runs through almost every page.