16/07/2026
๐๐๐๐ | Filipino Brand of Service Excellence (FBSE) Seminar Successfully Conducted
The Filipino Brand of Service Excellence (FBSE) Seminar was successfully conducted yesterday, July 15, 2026, at the Multi-Purpose Building, Lasam, Cagayan, through the initiative of the Department of Tourism (DOT) Region 2.
The seminar formally opened with welcome remarks from Hon. Dannah Paula T. Agatep, Municipal Vice Mayor of Lasam, followed by a keynote message from Ms. Jenifer Junio Baquiran, Provincial Tourism Officer, and an inspirational message delivered by Hon. Wilson Constantino, SB Member for Municipal Tourism.
The learning sessions were facilitated by Ms. Eunice M. Tarun, Tourism Operations Officer I of DOT Region 2, and Ms. Fanibeth T. Domingo, Regional FBSE Trainer, who discussed the fundamentals of the Philippine tourism industry, Filipino hospitality, service excellence, the G.U.E.S.T. Steps to Service Excellence, the Mabuhay and Salamat Gestures, the 5As of Local Tourism, and the H.E.A.R.T. Method for effective service recovery.
The activity ended with the closing remarks of Dir. Troy Alexander G. Miano, Regional Director of DOT Region 2, followed by the awarding ceremony.
The activity equipped participants with valuable knowledge and practical skills to deliver exceptional customer service, reinforcing Lasam's commitment to promoting a culture of genuine Filipino hospitality and providing quality service that leaves a lasting impression on every visitor.