27/06/2023
𝗟𝗢𝗩𝗘 𝗧𝗛𝗘 𝗣𝗛𝗜𝗟𝗜𝗣𝗣𝗜𝗡𝗘𝗦 🇵🇭
On the celebration of the golden year of the Department of Tourism (DOT), launched the country’s enhanced tourism campaign “Love the Philippines” as the highlight of the Department’s 50th founding year celebration
“The campaign as a timely, necessary, and innovative brand enhancement aimed at uniting Filipinos in promoting and showcasing the extraordinary beauty, cultural treasures, and other tourism offerings of the country—emerging and yet to be developed—post-pandemic, citing that the enhancement was borne out of intention to highlight the country’s immense wealth of heritage, cultural and natural assets, and the necessity to evolve and innovate considering the changes the COVID-19 pandemic has brought to the travel and tourism industry as a whole.”
- DOT Secretary Christina Garcia Frasco
