11/05/2026
𝗜𝗡𝗦𝗧𝗜𝗧𝗨𝗧𝗜𝗢𝗡𝗔𝗟𝗜𝗭𝗔𝗧𝗜𝗢𝗡 𝗢𝗙 𝗣𝗔𝗚𝗕𝗔𝗧𝗜𝗡𝗚 𝗦𝗔𝗕𝗟𝗔𝗬𝗘Ñ𝗢
The Municipality of Sablayan proudly advances a landmark initiative in strengthening Filipino hospitality and service excellence through the institutionalization of the “𝗣𝗮𝗴𝗯𝗮𝘁𝗶𝗻𝗴 𝗦𝗮𝗯𝗹𝗮𝘆𝗲ñ𝗼,” as part of the Filipino Brand of Service Excellence (FBSE).
Anchored on the values of courtesy, respect, professionalism, and genuine public service, this initiative aims to establish a unified standard of greeting and interaction across all tourism frontliners, tourism service providers, government offices, academic institutions, business establishments, and all personnel serving guests and visitors within the Municipality of Sablayan.
Through the official expression:
“𝗠𝗔𝗕𝗨𝗛𝗔𝗬! 𝗦𝗔𝗕𝗟𝗔𝗬𝗔𝗡, 𝗕𝗔𝗬𝗔𝗡𝗚 𝗠𝗔𝗧𝗜𝗕𝗔𝗬!”
Sablayan strengthens its identity as a welcoming, culturally grounded, and service-oriented municipality where every interaction reflects warmth, dignity, and the true spirit of Sablayeño Filipino hospitality.
This ordinance reflects the collective commitment of the Local Government of Sablayan, headed by Municipal Mayor Walter 'B**g' B. Marquez, together with the Integrated Management System Office and the Municipal Tourism Office, and with the full support of the Sangguniang Bayan of Sablayan headed by Vice Mayor Edwin N. Mintu and Sangguniang Bayan Tourism Committee Chairperson - SB Clarinda A. Lorenzo, who introduced the measure, together with the Members of the Sangguniang Bayan, the Association of Barangay Captains (ABC) President and its Barangay Tourism Councils and Tourism Committee Chairpersons, the Sangguniang Kabataan (SK) Federation President and its SK Committee Chairpersons, LGU offices, and various tourism, culture, arts councils, and service provider associations.
This collaboration highlights a unified effort to promote a consistent culture of excellence in tourism and public service delivery, ensuring that every visitor, guest, and stakeholder experiences not only efficient service but also a sincere and meaningful Sablayeño welcome.
As Sablayan continues to position itself as one of the country’s emerging tourism destinations, this initiative serves as a strategic and cultural reinforcement of its vision: a municipality where service excellence is not only practiced but lived every day.
𝗠𝗔𝗕𝗨𝗛𝗔𝗬! 𝗦𝗔𝗕𝗟𝗔𝗬𝗔𝗡, 𝗕𝗔𝗬𝗔𝗡𝗚 𝗠𝗔𝗧𝗜𝗕𝗔𝗬!
