17/09/2026
๐๐ผ๐ฟ๐ฒ๐ฎ๐ป ๐ง๐ฟ๐ฎ๐๐ฒ๐น ๐ง๐ฟ๐ฎ๐ฑ๐ฒ ๐๐
๐ฝ๐ฒ๐ฟ๐ถ๐ฒ๐ป๐ฐ๐ฒ๐ ๐๐ต๐ฒ ๐๐ฒ๐๐ ๐ผ๐ณ ๐ฅ๐ฒ๐ด๐ถ๐ผ๐ป ๐ญ, ๐ข๐ฝ๐ฒ๐ป๐ ๐๐ผ๐ผ๐ฟ๐ ๐ณ๐ผ๐ฟ ๐ฆ๐๐ฟ๐ผ๐ป๐ด๐ฒ๐ฟ ๐ฃ๐ฎ๐ฟ๐๐ป๐ฒ๐ฟ๐๐ต๐ถ๐ฝ๐
The ๐๐ฒ๐ฝ๐ฎ๐ฟ๐๐บ๐ฒ๐ป๐ ๐ผ๐ณ ๐ง๐ผ๐๐ฟ๐ถ๐๐บ (๐๐ข๐ง) ๐ฅ๐ฒ๐ด๐ถ๐ผ๐ป ๐ญ welcomed members of the ๐๐ผ๐ฟ๐ฒ๐ฎ๐ป ๐๐ฟ๐ฎ๐๐ฒ๐น ๐๐ฟ๐ฎ๐ฑ๐ฒ ๐ณ๐ผ๐ฟ ๐ฎ ๐ณ๐ฎ๐บ๐ถ๐น๐ถ๐ฎ๐ฟ๐ถ๐๐ฎ๐๐ถ๐ผ๐ป ๐๐ผ๐๐ฟ from ๐๐๐ด๐๐๐ ๐ฎ๐ฐ ๐๐ผ ๐ฎ๐ณ, ๐ฎ๐ฌ๐ฎ๐ฒ, providing the delegates with a firsthand experience of the regionโs diverse tourism offerings, rich cultural heritage, culinary traditions, adventure experiences, and warm Ilocano hospitality.
The familiarization tour covered key tourism destinations in ๐๐น๐ผ๐ฐ๐ผ๐ ๐ก๐ผ๐ฟ๐๐ฒ ๐ฎ๐ป๐ฑ ๐๐น๐ผ๐ฐ๐ผ๐ ๐ฆ๐๐ฟ, allowing the delegates to experience the region beyond promotional materials and gain a deeper appreciation of its potential as a destination for the Korean travel market.
Throughout the tour, the delegates explored a mix of natural, cultural, historical, and experiential tourism attractions, including heritage landmarks, scenic landscapes, coastal destinations, museums, traditional crafts, adventure activities, and local culinary experiences. These encounters provided the delegates with a comprehensive perspective of the distinctive tourism products and experiences that Region 1 can offer to international visitors.
The visit also highlighted the regionโs strong culinary identity. The delegates were introduced to authentic Ilocano and Filipino flavors throughout their stay, demonstrating how gastronomy can complement destination experiences and serve as an important component in attracting international travelers.
A significant highlight of the activity was the Networking Dinner hosted by the Department of Tourism Region 1 at La Preciosa Restaurant, which brought together the Korean travel trade delegates and tourism stakeholders from the region.
The gathering provided an avenue for meaningful interaction, networking, and business-to-business engagement between the Korean delegates and local tourism stakeholders. It also created opportunities to discuss potential partnerships, tourism packages, and other initiatives that could strengthen the promotion of Region 1 in the Korean market.
DOT Region 1 Regional Director ๐๐ฒ๐ป๐ท๐ฎ๐บ๐ถ๐ป ๐. ๐ ๐ฎ๐ป๐ฎ๐ต๐ฎ๐ป, ๐๐ฟ. welcomed the delegates and presented the regionโs tourism offerings and potential, emphasizing the diversity of experiences available across the Ilocos Region. From heritage and culture to nature, adventure, gastronomy, wellness, and community-based experiences, Region 1 continues to position itself as a destination capable of catering to varied international travel interests.
The networking dinner concluded with a message from Tourism Attachรฉ ๐๐ฟ. ๐๐ฟ๐๐ถ๐ป ๐๐ฎ๐น๐ฎ๐ป๐ฒ of the Philippine Department of Tourism Korea Office, who expressed his appreciation for the successful gathering and the warm reception extended to the Korean delegation.
The familiarization tour also included interactions with tourism establishments and property inspections, allowing the delegates to gain insights into the regionโs accommodation facilities and tourism services. These engagements are important in helping travel professionals assess the destination and identify opportunities for future travel programs and tour packages.
The visit to Region 1 formed part of the continuing efforts to strengthen tourism relations between the Philippines and the Korean market. By bringing members of the Korean travel trade directly to the destination, the activity provided an opportunity for them to experience firsthand the attractions, hospitality, culture, and tourism products that can be promoted to prospective Korean travelers.
More than a destination familiarization activity, the undertaking served as a bridge between cultures and tourism stakeholders, creating opportunities for stronger industry connections and future collaboration. The meaningful exchanges between the Korean delegates and Region 1 stakeholders demonstrated the importance of partnerships in expanding the regionโs international tourism presence.
The successful conduct of the familiarization tour was made possible through the collective efforts of the Department of Tourism Region 1, the Philippine Department of Tourism Korea Office, provincial and local government units, tourism offices, hotels, restaurants, travel and tour operators, and other tourism stakeholders.
For DOT Region 1, the visit represents another step toward strengthening the regionโs presence in the international tourism market and establishing lasting partnerships with travel trade partners abroad.
With its combination of rich heritage, vibrant culture, breathtaking landscapes, exciting adventures, distinctive gastronomy, quality tourism facilities, and genuine hospitality, Region 1 continues to demonstrate its potential as a competitive and internationally marketable destination.
As the region strengthens its engagement with the Korean travel market, DOT Region 1 remains committed to building meaningful tourism partnerships and creating opportunities for more international travelers to experience the beauty, culture, flavors, and stories of the Ilocos Region.
Through collaboration, genuine hospitality, and shared efforts to promote the Philippines, Region 1 continues to invite travelers to discover more to love in the North.
