Association of Active Tour Guides of La Union, Inc.

Association of Active Tour Guides of La Union, Inc. Welcome to the official page of the AsTG-LU, showcasing the best of La Union and beyond! โค๏ธ๐Ÿ’™

The Association of Active Tour Guides of La Union (AsTG-LU), Inc. is a professional organization composed of DOT-accredited tour guides who are actively engaged in providing guided tours and showcasing the attractions and cultural heritage of the province of La Union. Founded in 2013, the association aims to promote responsible and sustainable tourism practices, preserve the local heritage and environment, and provide high-quality tour services to visitors. Members of the AsTG-LU undergo training and certification to ensure that they have the necessary knowledge, skills, and expertise to offer informative and engaging tours to tourists. They are passionate about sharing the beauty and history of La Union with visitors and are committed to providing memorable experiences that highlight the unique offerings of the province. The association plays a crucial role in promoting La Union as a tourism destination, collaborating with local authorities, businesses, and other stakeholders to enhance the overall tourism experience in the province. Through their work, the members of the association contribute to the economic development of La Union and help raise awareness about the importance of sustainable tourism practices for the benefit of both the local community and visitors.

Be one of us, secure your DOT accreditation! โœ…
13/08/2026

Be one of us, secure your DOT accreditation! โœ…



๐—ก๐—˜๐—ช ๐—ฆ๐—–๐—›๐—˜๐——๐—จ๐—Ÿ๐—˜! | ๐— ๐—ข๐—•๐—œ๐—Ÿ๐—˜ ๐—”๐—–๐—–๐—ฅ๐—˜๐——๐—œ๐—ง๐—”๐—ง๐—œ๐—ข๐—ก ๐—–๐—”๐—ฅ๐—”๐—ฉ๐—”๐—ก ๐Ÿšโœจ

After the recent suspension due to the typhoons and southwest monsoon (habagat), the Feel La Union Mobile Accreditation Caravan is back on the road!

๐Ÿ“… August 17โ€“20, 2026
๐Ÿ“ Various locations across La Union
โฐ 8:00 AMโ€“5:00 PM (see schedule for specific venues and times)

Tourism establishments, this is your chance to get accredited closer to home! ๐Ÿซถ

๐Ÿ“Œ Check the updated schedule and join us at your designated venue.

Feel La Union. Get Accredited. Be Part of the Journey.

Alex Eala, La Union is cheering for you! ๐ŸŒบโœจ Your journey keeps inspiring us. ๐Ÿ’š๐Ÿ† Weโ€™re looking forward to your visit to  ...
07/08/2026

Alex Eala, La Union is cheering for you! ๐ŸŒบโœจ Your journey keeps inspiring us. ๐Ÿ’š๐Ÿ† Weโ€™re looking forward to your visit to and for you to try one of La Unionโ€™s best! ๐Ÿงโœจ

Drop a share, tag her in the comments, and pass this around until it lands on her feed! Letโ€™s show our champion some FEEL La Union style!
Alexandra Eala ๐Ÿฉตโค๏ธ๐Ÿ‡ต๐Ÿ‡ญ

..speaking Ilocano and wearing locally woven La Union silk, so we can bring visitors the culture behind our provinceโ€™ gr...
31/07/2026

..speaking Ilocano and wearing locally woven La Union silk, so we can bring visitors the culture behind our provinceโ€™ growth.. itโ€™s a strong start centered on unity, culture, and community-driven progress. โ™ฅ๏ธ

Speaking Ilocano and wearing La Union silk, Gov. Ortega puts local first

By Frank Cimatu
July 29, 2026

La Union Gov. Mario Eduardo C. Ortega made his first State of the Province Address on Tuesday memorable long before he outlined his administration's accomplishments.

He arrived wearing a silk barong that was unmistakably La Union. The garment, made from locally produced silk thread and woven by artisans in Bacnotan, reflected the province's growing sericulture industry. Ortega wore a similar barong during President Ferdinand Marcos Jr.'s State of the Nation Address in Manila earlier this week.

The fabric was developed through the Sericulture Research and Development Institute of Don Mariano Marcos Memorial State University, highlighting what the governor described as one of his administration's emerging industries.

Ortega also delivered most of his speech in Ilocano, in keeping with the province's Iloko Code under Provincial Ordinance No. 026-2012.

The ordinance recognizes Ilocano as an official provincial language alongside Filipino and English to preserve, promote and expand its use. It made La Union the first province in the country to adopt a comprehensive ordinance for its mother tongue.

Addressing about 600 guests at the Speaker Pro Tempore Francisco I. Convention Center, Ortega anchored his speech on the theme "La Union, Agkaysa" ("La Union, Unite"), describing it as a call for unity and collective action.

He said his administration's development roadmap rests on five pillars: economic, social, infrastructure, environmental and institutional development.

Ortega said the province's progress depends on collaboration among its 20 local government units, congressional and party-list representatives, national government agencies, private sector partners, civil society organizations and local communities.

Agriculture remains one of La Union's key growth drivers, he said, noting that the province continues to be self-sufficient in rice production. He reported that about 20,000 farmers received fertilizers, pesticides and other agricultural inputs, while โ‚ฑ27 million worth of farm machinery was distributed under Republic Act 7171.

The governor also cited gains in trade and enterprise, reporting โ‚ฑ12 million in sales generated through national trade fairs conducted with the Department of Trade and Industry and another โ‚ฑ13 million in sales from the La Union Pasalubong Center, which supports 85 micro, small and medium enterprises.

He highlighted partnerships with the Taiwan Manila Economic and Cultural Office and the city government of San Juan to expand opportunities in education, employment, investment, tourism and trade.

In tourism, Ortega said more than 500,000 visitors traveled to La Union in 2025, generating about โ‚ฑ1 billion in receipts for hotels, restaurants and other tourism-related businesses.

He also outlined major projects, including the La Union Health Hub, the San Fernando International Seaport, the Tarlac-Pangasinan-La Union Expressway extension, the Bungol demonstration farm and new tourism facilities in San Juan, which he said would create jobs, improve connectivity and spur economic growth.

Ortega reaffirmed his commitment to transparency, partnerships with civil society and an open-door policy in governance.

"La Union's development is a shared achievement," Ortega said. "It reflects the collective efforts of government leaders, agencies, legislators, private sector partners, media organizations, local communities and every La Union resident working together toward a stronger, more resilient and progressive province."

๐Ÿ“ท Frank Cimatu

Donโ€™t miss this free virtual forum on tourism fraud prevention! Learn how to protect your business and clients with the ...
23/07/2026

Donโ€™t miss this free virtual forum on tourism fraud prevention! Learn how to protect your business and clients with the NBI and PNP. ๐Ÿ“Œ

๐Ÿ“ข ๐‚๐€๐‹๐‹๐ˆ๐๐† ๐€๐‹๐‹ ๐‘๐„๐†๐ˆ๐Ž๐ ๐Ÿ ๐“๐Ž๐”๐‘๐ˆ๐’๐Œ ๐’๐“๐€๐Š๐„๐‡๐Ž๐‹๐ƒ๐„๐‘๐’! ๐Ÿ“ข

In our continuous effort to ensure a secure and trustworthy tourism environment in the Ilocos Region, the Department of Tourism Region 1, in collaboration with the NBI and PNP, invites you to a crucial virtual forum.

Join us as we tackle the pressing issue of fraud and equip our local enterprises with the knowledge to protect themselves and their clients.

๐Ÿ“†๐ƒ๐š๐ญ๐ž: ๐‰๐ฎ๐ฅ๐ฒ ๐Ÿ๐Ÿ’, ๐Ÿ๐ŸŽ๐Ÿ๐Ÿ” (๐…๐ซ๐ข๐๐š๐ฒ)
๐Ÿ•’ ๐“๐ข๐ฆ๐ž: ๐Ÿ:๐ŸŽ๐ŸŽ ๐๐Œ - ๐Ÿ“:๐ŸŽ๐ŸŽ ๐๐Œ
๐Ÿ“ ๐๐ฅ๐š๐ญ๐Ÿ๐จ๐ซ๐ฆ: ๐•๐ข๐ซ๐ญ๐ฎ๐š๐ฅ ๐“๐ž๐ฅ๐ž๐œ๐จ๐ง๐Ÿ๐ž๐ซ๐ž๐ง๐œ๐ข๐ง๐ 

๐๐€๐‘๐“๐ˆ๐‚๐ˆ๐๐€๐“๐ˆ๐Ž๐ ๐ˆ๐’ ๐…๐‘๐„๐„ ๐Ž๐… ๐‚๐‡๐€๐‘๐†๐„. Please refer to the photo for full details and a list of discussion topics.

Don't miss this opportunity to safeguard your business and contribute to a safer Ilocos tourism industry.

Let's build a more secure digital tourism ecosystem together!


DOT-PGLU Mobile Accreditation Caravan 2026โ• get your business   faster, easier and hassle-free! ๐Ÿ“ŒCheck the schedule near...
20/07/2026

DOT-PGLU Mobile Accreditation Caravan 2026โ• get your business faster, easier and hassle-free! ๐Ÿ“Œ

Check the schedule near you and apply NOW!



Remembering Sir Art Cortez, Jr.๐Ÿชฝ, among the first members and instrumental in forming the Association of Tour Guides in ...
19/07/2026

Remembering Sir Art Cortez, Jr.๐Ÿชฝ, among the first members and instrumental in forming the Association of Tour Guides in La Union. Happy birthday in heaven, ASC!๐Ÿ•ฏ๏ธ๐Ÿ•Š๏ธ

Second Batch of DOT-Accredited Tour Guides in La Union

18/07/2026

SM City La Union ร— Artists Guild of La Union โ€œArt for Everyoneโ€ ๐ŸŽจโœจ

Please support and come out if you can.. this is a great community event! ๐Ÿ’–

Pres Xave Mercado and 1st VP Mark Aquino during the DOT-RO1โ€™s  : A Philippine Palengke Experience Product Development Pr...
18/07/2026

Pres Xave Mercado and 1st VP Mark Aquino during the DOT-RO1โ€™s : A Philippine Palengke Experience Product Development Program ๐Ÿ“Œ



Sign na mag-  ka na! ๐Ÿฅฐ
16/07/2026

Sign na mag- ka na! ๐Ÿฅฐ

๐Ÿฅฐ

Address

Barangay II
San Fernando
2500

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