29/03/2026
STFP joins hands with PTDC to launche National Responsible Tourism Campaign
The Pakistan Tourism Development Corporation under the umbrella of Ministry of IPC proudly launches the Responsible Tourism Campaign - a nationwide movement to protect the natural beauty and cultural heritage of Pakistan.
From clean tourist sites to tree plantation drives and better waste management, this initiative calls on everyone—tourists, communities, and industry stakeholders—to play their part.
The campaign will be implemented in close collaboration with Provincial Tourism Departments, Sustainable Tourism Foundation Pakistan, Pakistan Association of Tour Operators, tourism training institutions and other public and private sector partners to address key environmental and social challenges emerging from increased tourist inflows by encouraging responsible behavior among tourists, tourism service providers, and host communities.
“Tourism is not just about visiting places—it is about respecting the environment, valuing our cultural heritage, and leaving a positive footprint wherever we go. Through this Responsible Tourism Campaign, we are inviting every traveler, every community, and every stakeholder to become a guardian of Pakistan’s natural beauty and cultural richness,” said Aftab ur Rehman Rana, Managing Director of Pakistan Tourism Development Corporation.
✨ “Travel not just to explore, but to preserve.”
Let’s work together to keep Pakistan clean, green, and respectful for generations to come.
