21/06/2021
Nestlé in collaboration with KP Tourism Dept, World Bank and GDA launched the TREK communication campaign in Nathiagali to promote responsible tourism. It includes radio and geo-targeted social media awareness campaigns for tourists and installation of information boards.
An awareness walk was organized to create awareness regarding ecosystem protection, heritage preservation and sustainable tourism. Reusable bags were also handed over to be distributed to local tourists and hotel association. As a continued commitment towards a greener Pakistan, partners planted trees too. TREK is in line with Nestlé’s vision for a waste-free future.