29/04/2026
The Magnificent Punjab Tourism & Investment Expo 2026 was held from April 28–29, 2026, at the Expo Centre Lahore, focusing on promoting Punjab’s heritage, culture, and eco-tourism. Organized by the Tourism Development Corporation of Punjab (TDCP), the event showcased 170+ investment-ready tourism sites, highlighting over 170 investment-ready projects.
Key highlights of the event included:
Focus on Investment: The expo aimed to turn Punjab into a global tourism hub, with a strong emphasis on public-private partnerships, according to The Express Tribune and Pakistan Today.
Cultural Showcase: The event featured live performances, including singer Aima Baig, alongside exhibitions of cultural heritage, archaeological sites, and spiritual routes, as reported by Startup Pakistan and the WCLA.
Government Vision: Punjab Senior Provincial Minister Marriyum Aurangzeb and Socrat Aman Rana of the Tourism Department highlighted the event as a "historic" step towards transforming the tourism landscape of the province, notes The Express Tribune and the event's official Instagram.
Key Themes: The event included discussions on policy, infrastructure development, and tourism innovation to facilitate startups and investors, as highlighted by Startup Pakistan.
Maryam Nawaz Sharif TDCP Sightseeing Lahore Tourism Development Corporation of Punjab Pakistan Tourism Development Corporation (PTDC) FIND A TOUR PARTNER Tourism, Archaeology and Museums Department, Punjab
