Burgopak Poland

Burgopak Poland Purells Innovative operating under Burgopak Poland brand produces patented packaging and pop up cards We strongly believe that it answers every question.

Our vision is: To be No. 1 in quality on the global market! Quality is the foundation on which we have been building our company since 2007. Quality begins from ourselves and the relationship between our team and it translates into the products we deliver. In order to provide the best support, we have our own design office. We look for the most interesting and functional solutions to make our Cus

tomers’ products stand out on the global market. We have a main objective – always fresh and unique design. Thanks to our experience and collaboration with many illustrators, we offer a wide range of solutions. We do our best to offer interesting and functional designs. We make every effort to optimise production, which leads to more affordable packaging. Production is the core of our company. We have always strived to make it modern, efficient and ecological. The production team consists of experienced employees who specialize in complex manual work requiring high precision. Our activities are also focused on the improvement and development of automatic processes so as to be able to increase efficiency and offer optimal solutions while maintaining the highest quality standards.

Consumers have stopped looking at design alone.They’ve started asking questions:Can this packaging be recycled?Did it re...
13/08/2025

Consumers have stopped looking at design alone.
They’ve started asking questions:

Can this packaging be recycled?

Did it really have to be made of plastic?

Is the brand I’m choosing actually doing something for the environment - or just talking about it?

Today, every layer of packaging - from the construction to the label - tells the brand’s story.
And in this story, sustainability isn’t the backdrop. It’s the main plot.

📈 The numbers are clear:

The sustainable packaging market will grow from USD 293 billion (2024) to USD 423 billion (2029).

“Eco” products are growing 2.7x faster than standard ones and have higher margins.
(Sources: Meyers, TheRoundup)

We see it every day, working with beauty, food, and premium brands.
Those that have invested in responsible packaging don’t just attract attention –
they build trust.

Because packaging is no longer just product protection.
It’s a message. A manifesto. Proof.

🧭 If you’re designing packaging today, you’re also designing the way your brand will be remembered.

Use FSC-certified paper.

Eliminate unnecessary plastic.

Create structures that reduce the transport footprint.

Tell your customers directly: “Your choices matter – and so do ours.”

Sustainable packaging doesn’t have to be boring.
But it does have to be honest.
And it’s best if it’s beautiful – because then it works twice as hard.

At Purells Innovative/Burgopak Poland , we take care of the details that are often invisible at first glance - yet build...
13/08/2025

At Purells Innovative/Burgopak Poland , we take care of the details that are often invisible at first glance - yet build your brand’s perceived value:

✅ Labeling - manual and automated, with a focus on precision and aesthetic consistency
✅ Marking - numbering, coding, personalization
✅ Manual work - assembling, inserting, packing, and preparing gift sets or discovery sets

There’s no room for chance here – everything takes place in controlled conditions, under full quality supervision.

If you’re looking for these kinds of services, get in touch with us!

11/08/2025

How do packaging colors influence the perception of cosmetic discovery sets?

In the world of cosmetics, the first impression doesn’t start with the scent or the texture – it begins with the color of the packaging.
Especially when it comes to discovery sets – designed to encourage a first interaction with the brand – color becomes a crucial tool of emotional communication.

📦 Why do colors matter so much?
Color triggers associations, evokes emotions, and influences purchasing decisions. Within seconds, consumers subconsciously assess whether a product fits their lifestyle, values, and aesthetic.
For discovery sets – often intended as gifts – this impact is even stronger.

Here are some examples from the market:

Bottle green + gold – conveys luxury, nature, and depth of experience. Perfect for premium brands combining natural ingredients with refined style.

Powder pink + white – softness, purity, and femininity. Works well for skincare products targeting sensitive skin.

Navy blue + silver – technology, modernity, and precision. Often used in dermocosmetics and unisex product lines.

Pastel contrasts – freshness, lightness, and a youthful vibe. Ideal for brands appealing to Gen Z.

Intense red – sensuality, boldness, and confidence. A choice for brands communicating energy, passion, and strong identity. Red acts as an emotional call to action – it grabs attention and stays in memory.

🎯 In design practice
When creating a discovery set, packaging should be treated as an extension of brand storytelling. Do we want to invite consumers into a world of sensory indulgence or highlight scientific effectiveness? Color will be the first signal guiding that experience.

✨ A well-designed discovery set doesn’t just protect its contents. It tells a story. It seduces. It builds a relationship before the box is even opened.

How to boost full-size product sales in the beauty industry?You know the story well: a customer tests a sample, loves it...
10/08/2025

How to boost full-size product sales in the beauty industry?

You know the story well: a customer tests a sample, loves it… but never comes back for the full-size version.
Why?

Because the sample is just the beginning of the story.
The rest – that’s all about strategy.

Here are 10 proven ways to turn first impressions into actual sales:

1. Use the sample as an invitation - include a discount and plan a follow-up communication.
2. Tell a story, not just features - emotions sell.
3. Limited editions? They always work.
4. Social proof - let your customers speak for you. Authentically.
5. Packaging matters - it’s part of the ritual, not just a container.
6. Educate – show how to use it, what to combine it with.
7. Referral programs - people love sharing what works.
8. Elevate perceived value - present the product as a luxury.
9. Personalize - not every customer needs everything.
10. Build a ritual - beauty products are a daily moment of self-care.

Full-size sales don’t “just happen.”
They happen where design meets emotion, and strategy works hand in hand with customer experience.

Which of these works best for you?

06/08/2025

Today we travel to Japan on our packaging journey.
We present a concept for a perfume discovery set inspired by the lotus flower – a symbol of purity, harmony, and spiritual awakening.

In Japanese culture, the lotus is more than just a plant.
It is a metaphor for the journey of the mind and body – from darkness to light, from the sensual to the spiritual.
It is beauty that rises from the deepest layers of nature.

Isn’t that precisely the essence of a discovery set?

A set that allows you to immerse yourself in the world of fragrances, to find your own path, your own favorite accord.
An experience – individual, personal, sensory – wrapped in a form that tells a story from the very first glance.

Packaging inspired by Japan and the lotus flower is not just a container for products.
It is an invitation to a ritual.
To exploration.
To a journey.

How do you like this interpretation?
Does your brand have its own guiding motif – one that can tell the story of scent without words?

04/08/2025

Is fragrance the new skincare? Everything points to yes.

If we look at the numbers – the answer is clear.

According to Circana’s report, fragrance was the fastest-growing beauty category in 2024 – both in terms of units sold and total sales value. In the prestige segment, the category recorded a +12% increase.
For comparison? Skincare grew by only 2%.

📈 Fragrance market value:
→ 2024: $31.41 billion
→ 2030 (forecast): $49.05 billion

Today, fragrance is no longer just an “accessory” – it has become a daily ritual, a form of self-expression, an emotional touchpoint… and just like skincare – it’s a deeply personal experience.

🧴 And what about packaging?

In a world where fragrance becomes part of a lifestyle, packaging cannot be an afterthought.
Design, delivery format, and the entire sensory experience (including the visual one) determine whether the customer reaches for the fragrance – or simply remembers it from someone’s story.

🎁 Discovery sets, miniatures, refillable formats, “Instagram-friendly” designs, and curated unboxing experiences are no longer “nice extras”. They are now at the core of sales strategy.

Fragrance in 2025 it’s an experience.
And the packaging? It’s the first promise of that experience.

03/08/2025

E-sampling: an intelligent tool to boost full-size product sales

In a world where consumers make purchasing decisions in just a few seconds, the experience matters – quick, safe, and sensory. E-sampling, or digital sample distribution, is no longer just a promotional tactic but a fully-fledged sales tool. When designed strategically, a sampling campaign can directly drive the sales of full-size products.

Why?

🔹 It reduces the purchase barrier – a sample allows consumers to test a cosmetic, perfume, or supplement on their own skin. Their decision is based on a real experience rather than just a description or image.

🔹 It increases conversion – studies show that as many as 1 in 4 people who receive an online sample go on to purchase the full-size product. For premium products, this conversion rate can be even higher when the sample experience is sensory-driven and attractively packaged.

🔹 It builds databases and personalization – online sample request forms collect valuable consumer preference data. This enables brands to send targeted follow-ups (e.g., discount codes, reminders) to recipients with genuine purchase potential.

🔹 It optimizes marketing campaigns – e-sampling delivers real data: how many people requested a sample, how many returned to the website, and how many purchased the full-size product. This insight is invaluable for optimizing campaign budgets.

What determines the success of e-sampling?
– The quality of the sample itself (true to the original product, honest towards the consumer)
– The design and format of the packaging (a well-designed sample increases its perceived value)
– The post-trial purchasing journey: simple, intuitive, with a clear CTA (e.g., “buy the full-size product now with 20% off”)

E-sampling is no longer just an add-on. It has become one of the key touchpoints in the sales funnel – especially in industries where the consumer’s decision relies on sensory experience.

“instagram-friendly” packaging – design that sellsCan a package have a “good profile”? In the era of TikTok and Instagra...
30/07/2025

“instagram-friendly” packaging – design that sells

Can a package have a “good profile”? In the era of TikTok and Instagram – absolutely yes.
Today, packaging is more than just product protection. It’s the first marketing message, and it has to work in a fraction of a second – in stories, reels, influencer hands, on the Sephora shelf, or in the PerfumeTok feed.

Design doesn’t end on the shelf – it starts on the phone.

In the age of social media, purchasing decisions are often made based on a visual impression, long before anyone experiences the scent, formula, or ingredients. If the bottle doesn’t catch the eye, it may never make it to the cart – even a virtual one.

🔥 why does this work?

66% of Gen Z perfume purchases in the US in 2023 were inspired by PerfumeTok content (TikTok & Instagram)

Unique, photogenic bottles – think irregular shapes, pastel glass, or retro atomizers – often go viral faster than their ad campaigns

Younger generations buy with their eyes and through virality – packaging is a statement piece to show off, not just to use

📌 takeaways for brands:

If your product doesn’t look good on Instagram, you’re losing potential customers before the first click. In times when aesthetics are currency, packaging speaks volumes.

Today, packaging is content. And content = sales.

90% of consumers say they are more likely to buy products with eco-friendly packaging.54% actually made such a choice in...
30/07/2025

90% of consumers say they are more likely to buy products with eco-friendly packaging.
54% actually made such a choice in the past six months.

But what does “eco-friendly packaging” really mean?

FSC-certified paper?
Recycled glass?
Mono-material plastic that can be easily recycled?
Or maybe packaging that… simply doesn’t exist?

On one hand, it’s about biodegradability and carbon footprint.
On the other – it’s about the emotions sparked by touch, sound, and first impressions.

📌 What do you consider eco-friendly?

Share your thoughts in the comments.
We might discover that the word “eco” means something completely different to each of us today.

30/07/2025

Why are some packages worth more than the cosmetic itself?

In the world of premium cosmetics, packaging is not just protection.
It is an experience tool that sells before the customer even tests the product.

At Purells Innovative / Burgopak Poland, we prove that form can be a genuine competitive advantage – and that a patented mechanism can elevate a product to a completely different level.

📦 A unique opening system, where the tray and the marketing message slide out simultaneously, engages the customer’s senses and memory.

why does it work?

✨ Motion attracts attention – a microgesture that sparks curiosity
📦 A smooth, surprising mechanism – difficult to replicate
🧠 Strong emotional anchoring – packaging becomes part of the brand story
🔒 Patent – real protection against copying

As a result, packaging stops being just a backdrop – it becomes part of a ritual the customer wants to repeat. And share.

In the era of sensory marketing, form matters.
If you want your customers to remember your brand not only for its fragrance or ingredients – but for the way they discover your product – invest in packaging that stimulates more than one sense.

Rekrutacja to początek dobrej współpracyW naszej firmie wierzymy, że rekrutacja to pierwszy krok do budowania zaufanego,...
29/07/2025

Rekrutacja to początek dobrej współpracy

W naszej firmie wierzymy, że rekrutacja to pierwszy krok do budowania zaufanego, silnego i zgranego zespołu.

Od pierwszego kontaktu jasno informujemy o wszystkich etapach procesu, wymaganiach i terminach.
Nie ma u nas zaskoczeń – jest otwarta komunikacja i wzajemny szacunek.

🗣 Nasze rozmowy kwalifikacyjne to nie tylko ocena kompetencji.
To także okazja, byś poznał/a naszą kulturę organizacyjną, wartości i sposób działania.

Aby pomóc Ci podjąć świadomą decyzję, zapoznamy Cię w praktyce z podstawowymi zadaniami na danym stanowisku. Dzięki temu zobaczysz, jak wygląda praca „od środka” i sam/a ocenisz, czy to środowisko dla Ciebie.

Pracuj z nami – razem tworzymy przyszłość, w której każdy ma swoje miejsce.

Adres

Górzno Gmina

Godziny Otwarcia

Poniedziałek 08:00 - 16:00
Wtorek 08:00 - 16:00
Środa 08:00 - 16:00
Czwartek 08:00 - 16:00
Piątek 08:00 - 16:00

Telefon

+48255065600

Strona Internetowa

Ostrzeżenia

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