ACT Marketing - Arab Centre for Tourism Marketing

Many developing countries that have great tourism potential worth focusing attention have ignored tourism development until only a few decades ago. The main concentration was on the pursuit of conventional economic development especially after the end of Second World War tourism needless to emphasize has an important economic and social impact as it generates the flow of foreign currency from inco

ming tourists, attract foreign investment, job creation, preservation of historical heritage and resources and exchange of culture. This calls for more consideration to promote and market tourism sectors as a result to the ever-increasing interest, importance and growth globally. There is need to focused marketing to provide ample and detailed information of tourist destinations to society on where to spend their vacation. It is here we ARAB CENTRE FOR TOURISM MARKETING (ACT Marketing) undertake the task of marketing and promoting tourist destinations for the Saudi market in particular and Gulf region in general.