J:sonSweden

21/04/2026

The truly great moment is when your analysis is proven right and you trigger the strike. When the water is glass-calm and the rises follow one after another, it’s all about understanding what the fish actually sees.

My recommendation for this exact situation: the J:son Mayfly Emerger. When fish rise this calmly and methodically, they are often picking off emergers trapped in the surface film. An Emerger sits deep, offering an easy meal that the fish simply can't resist.
When you succeed in matching your fly to the local conditions, that’s when you truly crack the code.
J:son Match'n Catch.
//Mikael L

20/04/2026

Från vår J:son ambassadör Mårten Söderström.

"Jag fiskade runt Rossön med guiden Jonas Nordinger, (Wild fish Sweden) och Martin Falklind, (Fiskarnas Rike). igår.
Många fina hugg men bara en upp. Gissa vem som tog den?

From our J:son Ambassador, Mårten Söderström:

"I was out fishing yesterday around Rossön with Jonas Nordigårds (Wild Fish Sweden) and Martin Falklind (Fiskarnas Rike). We had plenty of great strikes, but only managed to land one. Any guesses as to who caught it?"

24/03/2026

GET READY FOR OPENING DAY!
The sea trout are waiting – are you? We have curated a kit with the 5 most important flies for the West Coast premiere. (Or build your own box from more than a hundred different patterns!)

24/03/2026

MISSA INTE PREMIÄRHUGGET!
Öringen väntar – är du redo? Vi har packat asken med de 5 viktigaste flugorna för västkustens premiärfiske den 1 april. (Eller välj fritt på fler än hundra olika öringsmönster)

17/03/2026

10/03/2026

https://jsonsweden.com/collections/vuxen

18/01/2026

Here’s a great description of J:son's most common fishing flies. The only difference is that the hook hasn't been tied in yet! 😂

09/01/2026

January and snow throughout Sweden

22/12/2025

Merry Christmas from all of us at JSON Sweden! 🎄✨

We love staying connected with you here on Facebook, but our newsletter is where we share the stories behind our products, upcoming news, and a bit of extra inspiration. 💌

We would love for you to be a part of our community in the coming year. To join us, simply visit our website and sign up:

👉 jsonsweden.com

Just scroll down to the signup section or look for the newsletter pop-up to stay in the loop.

Wishing you a peaceful and happy holiday season! 🎅✨

22/12/2025

Merry Christmas from all of us at J:SON! 🎄✨

We love staying connected with you here on Facebook, but our newsletter is where we share the stories behind our products, upcoming news, and a bit of extra inspiration. 💌

We would love for you to be a part of our community in the coming year. To join us, simply visit our website and sign up:

👉 jsonsweden.com

Just scroll down to the signup section or look for the newsletter pop-up to stay in the loop.

Wishing you a peaceful and happy holiday season! 🎅✨

19/12/2025

https://jsonsweden.com/collections/small-flies-offer?sort_by=best-selling