Guideline

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Guideline Born in Scandinavia, inspired by water. Over 30 years driven by design, sustainability & the love of fly fishing.

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Guideline is a leading Scandinavian fly fishing tackle brand. We have more than 30 years of experience in designing and developing own products. Guideline have a wide range of products that fits all levels of skills and expectations.

That time of year again… wet, cold, and dark. Shorter days, unpredictable weather, and long hours spent battling the ele...
22/10/2026

That time of year again… wet, cold, and dark. Shorter days, unpredictable weather, and long hours spent battling the elements. Keeping yourself warm and dry, and your gear protected from the elements, makes all the difference between enduring the conditions and actually enjoying them.

Because the fishing season doesn’t end when the weather turns. Explore our winter clothing and waterproof bag collections and stay ready for whatever the elements throw your way.

When autumn settles in and the world turns grey, rainbow trout bring the color back. 🌈Cold mornings, moody skies, and th...
21/10/2026

When autumn settles in and the world turns grey, rainbow trout bring the color back. 🌈

Cold mornings, moody skies, and that unmistakable flash of silver and pink beneath the surface.

Never has the saying “it’s what’s on the inside that counts” been more fitting than with the new Saline reel.Our enginee...
20/10/2026

Never has the saying “it’s what’s on the inside that counts” been more fitting than with the new Saline reel.

Our engineers have developed one of the most advanced drag systems on the market, engineered to perform when it matters most.

A high-torque titanium drag system delivers exceptional stopping power up to 14kg/30lb with precise control, while advanced sealing technology ensures reliable performance in the harshest saltwater conditions.

Built to take on the toughest challenges in saltwater fly fishing.

Last spring, Miren Loops put the new Fario reel through its paces during the final stages of prototype testing.Miren’s f...
19/10/2026

Last spring, Miren Loops put the new Fario reel through its paces during the final stages of prototype testing.

Miren’s fishing revolves around light tackle and sight fishing for some of the wariest trout in the world. In a game where precision and finesse reign supreme, the smallest details can make the difference between a broken tippet and a fish in the net.

And that’s exactly where the new Fario excels.

Few things in fly fishing match the adrenaline of chasing false albacore. Explosive surface feeds, lightning-fast runs, ...
18/10/2026

Few things in fly fishing match the adrenaline of chasing false albacore. Explosive surface feeds, lightning-fast runs, and pure chaos when everything comes together.

Fast fish and fast decisions and moments where every detail of your tackle matters. Accuracy, speed, and absolute confidence in your gear can make all the difference.

Some of the finest experiences the fly fishing world has to offer are built around the simplest pleasures: rising trout,...
17/10/2026

Some of the finest experiences the fly fishing world has to offer are built around the simplest pleasures: rising trout, dry flies, good company, and a mate shared on the riverbank.

Our friends at Bella Sofia Lodge know a thing or two about that. And with another season just around the corner, we can almost feel the Patagonian sun warming the meadows again.

Miguel Blanco Blazquez matching the bronze sparkles of the new Fario reel with the stunning tones of this wild Spanish b...
15/10/2026

Miguel Blanco Blazquez matching the bronze sparkles of the new Fario reel with the stunning tones of this wild Spanish brown trout.

In his own words: “The new Fario is the perfect evolution of the former Fario LW and, by far, the best fly reel for trout fishing.”

At the core of the new Saline fly reels lies an evolved H-Ti5+ and H-Ti7+ titanium drag architecture capable of deliveri...
09/10/2026

At the core of the new Saline fly reels lies an evolved H-Ti5+ and H-Ti7+ titanium drag architecture capable of delivering up to 14 kg / 30 lb of controlled stopping power and engineered to subdue the fastest, strongest, and most unforgiving species in fly fishing.

The new Guideline Saline saltwater fly reels represent the pinnacle of Guideline’s reel engineering. A system designed n...
07/10/2026

The new Guideline Saline saltwater fly reels represent the pinnacle of Guideline’s reel engineering. A system designed not for compromise, but for dominance in the most demanding saltwater environments on the planet. At its core lies the H-Ti5+ and H-Ti7+ titanium drag architecture with up to 14 kgs / 30 lb of drag power, together with an exceptional power-to-weight ratio.

Learn more about the new Saline reels at our website. Link in bio.

Adress

Jonsereds Fabriker
Jonsered
43137

Öppettider

Måndag 08:00 - 17:00
Tisdag 08:00 - 17:00
Onsdag 08:00 - 17:00
Torsdag 08:00 - 17:00
Fredag 08:00 - 17:00

Telefon

+4631923650

Webbplats

Aviseringar

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