Society of Tourist Guides (Singapore)

Society of Tourist Guides (Singapore) Society of Tourist Guides (Singapore) is a non-profit professional body representing SG Tourist Guides

Member of World Federation of Tourist Guides Association (WFTGA)

STGS, in collaboration with the JUMBO Group Singapore, held an engagement session with over 50 of our members on 13 May ...
22/05/2026

STGS, in collaboration with the JUMBO Group Singapore, held an engagement session with over 50 of our members on 13 May 2026 at JUMBO’s flagship outlet located in East Coast. Some highlights of the engagement session included a presentation provided to our members with a comprehensive understanding of the JUMBO Group's diverse portfolio, including an introduction to their various brands and outlets, a detailed overview of their FIT menu offerings, as well as essential booking guidelines for tour groups.

The JUMBO Group also shared their exciting range of Fast-Moving Consumer Goods (FMCG) products to our members. This collaboration reinforces our commitment to providing valuable opportunities for our members to connect with key industry partners and enhance their professional knowledge. We extend our sincere gratitude to the JUMBO Group for their gracious hospitality and informative presentation!

"Having met the members and tourist guides of STGS, I can feel they are very down to earth and are willing to go the extra mile in sharing more about Singapore to tourists. I belive the collaboration and alignment with the tourist guides will be able to empower them to do more for Singapore's tourism sector and we look forward to the synergy with STGS and its members as well as learning from each other!" - Caleb Tan, Business Development Manager, the JUMBO Group

"Having met the team from the JUMBO Group at the engaagement session, I can feel their sincerity and eagerness in wanting to engage and establish a connection with our members directly. It is good to see that our members who usually tend to operate independently are now able to enjoy a more seamless process, in terms of bookings and more, directly with the JUMBO Group."- TG Stefan Choo, STGS Board Member

"A huge thank you to STGS and the JUMBO Group for organizing such a thoughtful and productive engagement session for the guiding community.
​It was fantastic to hear about the new incentive programs JUMBO has rolled out specifically for us and it’s always encouraging to see such strong support for us frontline ambassadors in the tourism industry. ​Thank you to the JUMBO Group once again for the warm hospitality, the valuable updates, and for bringing the guiding community together." - TG Goh Choon Kiat, STGS Member

Curious about the fascinating maritime landscape of our island nation? Join licensed Tourist Guide and ACTA-certified ad...
22/05/2026

Curious about the fascinating maritime landscape of our island nation? Join licensed Tourist Guide and ACTA-certified adult trainer Jack Zhao on Saturday, 13 June, as he delves into the stories behind Singapore's islands, straits, and lighthouses; along with the challenges faced and strategies employed by Singapore in its development.

Course fees are $40 for STGS/AREU members, $50 for non-members, and $50 for members of the public. Non-Tourist Guides welcome.

Find out more, or sign up now: https://www.societyoftouristguides.org.sg/courses/singapore-islands-straits-lighthouses

Telok Ayer holds great cultural significance as the landing ground for early Chinese immigrants to Singapore. On Friday,...
21/05/2026

Telok Ayer holds great cultural significance as the landing ground for early Chinese immigrants to Singapore. On Friday, 5 June, join us to learn about the temples and clan associations of Telok Ayer; beliefs, customs, and culinary traditions of early Chinese dialect communities in Singapore; and how these cultural elements shaped community cohesion and identity. Enhance your storytelling skills when guiding tourists in this area!

Course fees are $40 for STGS/AREU members, $50 for non-members, and $50 for members of the public. Non-Tourist Guides welcome.

Find out more, or sign up now: https://www.societyoftouristguides.org.sg/courses/telok-ayer

STGS organised a talk by Mr Lim Shao Bin, an independent researcher on WWII history in the Pacific theatre with a focus ...
20/05/2026

STGS organised a talk by Mr Lim Shao Bin, an independent researcher on WWII history in the Pacific theatre with a focus on the China front and Malaya, on 11 May 2026 and was attended by over 40 members and non-members. During the talk, Mr Lim shared untold WWII Stories about Yamash*ta’s X+3 plan, British POWs and forced labour, biochemical labs, and Japanese POWs in Singapore.

"During the the talk by Mr Lim Shao Bin, he showed us slides of military maps used by the Japanese Army during the occupation of Singapore. It was especially interesting to learn many details about the preparations for the capture of Singapore, as well as the reasons for its fall. I would recommend this talk to anyone interested in gaining a deeper understanding of the military operations. After the talk, we also had the opportunity to ask Mr. Lim further questions about his research and stories as well!" - TG Svetlana

"Having attended the talk by Mr Lim Shao Bin, I could feel the impact of the stories and the research he has done based off the experience of his Grandparents and Parents during the Japanese occupation. Mr Lim's time in Japan, his Stories and research also stemmed from his fluency with the Japanese Language. Overall I found the session both enriching and intiguing" - TG Suurijiyit

Say goodbye to guesswork, and hello to objective research and insights, for all your Tourist Guiding endeavours. Sign up...
20/05/2026

Say goodbye to guesswork, and hello to objective research and insights, for all your Tourist Guiding endeavours. Sign up for the Wednesday, 3 June session of our "Gen AI for Market Research & Marketing - TA & TG Focus" LEARN course with licensed Tourist Guide & ACLP-certified digital skills trainer John Lim. Learn about using Gen AI to analyse competitors, reviews, and trends; generate guest personas and segments; as well ethically apply AI insights to shape marketing messages.

Course fees are $40 for STGS/AREU members, $50 for non-members, and $50 for members of the public. Non-Tourist Guides welcome.

Find out more, or sign up now: https://www.societyoftouristguides.org.sg/courses/gen-ai-for-market-research-marketing

How do we ensure that Singapore remains vivid, delightful, and viable for generations to come, all while embracing and n...
15/05/2026

How do we ensure that Singapore remains vivid, delightful, and viable for generations to come, all while embracing and nurturing our booming tourism of today? On Saturday, 30 May, join licensed Tourist Guide & ACLP-certified adult trainer Edwin Lim for our "Sustainable Tourism - Getting Prepared for the Future of Tourism" LEARN course and learn about sustainable tourism, sustainable development in Singapore, as well as how to customise tours that highlight Singapore's sustainable development.

Course fees are $40 for STGS/AREU members, $50 for non-members, and $50 for members of the public. Non-Tourist Guides welcome.

Find out more, or sign up now: https://www.societyoftouristguides.org.sg/courses/sustainable-tourism

Due to its geography and location, Singapore is particularly susceptible to the impact of climate change. All aspects of...
13/05/2026

Due to its geography and location, Singapore is particularly susceptible to the impact of climate change. All aspects of life are affected by this troubling phenomenon, and tourism is no exception. On Tuesday, 26 May, join licensed Tourist Guide and ACTA-certified adult trainer Jimmy Chin as he discusses the causes of climate change and its impact on Singapore, the impact of climate change on tourism in particular and necessary strategic adjustments, as well as the sustainability-related characteristics of various tourist attractions in Singapore.

Course fees are $40 for STGS/AREU members, $50 for non-members, and $50 for members of the public. Non-Tourist Guides welcome.

Find out more, or sign up now: https://www.societyoftouristguides.org.sg/courses/climate-change-impact-tourism

Our "Kranji War Cemetery & Memorial - Silent Stones, Powerful Stories" LEARN course returns this month on Monday, 25 May...
11/05/2026

Our "Kranji War Cemetery & Memorial - Silent Stones, Powerful Stories" LEARN course returns this month on Monday, 25 May. Join licensed Tourist Guide and ACTA-certified adult trainer George Goh as he delves into the events and organisations behind, the physical artefacts, as well as how to plan a tour with detailed storytelling.

Course fees are $40 for STGS/AREU members, $50 for non-members, and $50 for members of the public. Non-Tourist Guides welcome.

Find out more, or sign up now: https://www.societyoftouristguides.org.sg/courses/kranji-war-cemetery-memorial

As the landing ground for early Chinese immigrants to Singapore, Telok Ayer is an area of great significance. Join us on...
09/05/2026

As the landing ground for early Chinese immigrants to Singapore, Telok Ayer is an area of great significance. Join us on Saturday, 23 May to learn about the temples and clan associations of Telok Ayer; beliefs, customs, and culinary traditions of early Chinese dialect communities in Singapore; and how these cultural elements shaped community cohesion and identity.

Course fees are $40 for STGS/AREU members, $50 for non-members, and $50 for members of the public. Non-Tourist Guides welcome.

Find out more, or sign up now: https://www.societyoftouristguides.org.sg/courses/telok-ayer

How much do you know about Singapore's islands, straits, and lighthouses? Come Friday, 22 May, join licensed Tourist Gui...
08/05/2026

How much do you know about Singapore's islands, straits, and lighthouses? Come Friday, 22 May, join licensed Tourist Guide and ACTA-certified adult trainer Jack Zhao as he delves into the topic, along with the challenges faced and strategies employed by Singapore in its development.

Course fees are $40 for STGS/AREU members, $50 for non-members, and $50 for members of the public. Non-Tourist Guides welcome.

Find out more, or sign up now: https://www.societyoftouristguides.org.sg/courses/singapore-islands-straits-lighthouses

Address

73 Dunlop Street, #03/01
Singapore
209401

Opening Hours

Monday 10:00 - 18:00
Tuesday 10:00 - 18:00
Wednesday 10:00 - 18:00
Thursday 10:00 - 18:00
Friday 10:00 - 18:00

Telephone

+6563388659

Website

https://www.linkedin.com/company/society-of-tourist-guides-singapore-/?viewA

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