
11/07/2025
One of the standout moments from Day 3 of the Halal in Travel Global Summit 2025 was the finale of the HalalTrip Content Creator Tank , a platform created to empower emerging Muslim creators and connect them with global destinations.
After weeks of preparation and live pitching on June 11, three creators were selected by our destination partners to bring their travel ideas to life. Each pitch showcased a unique voice, creative vision, and a passion for purposeful, Muslim-friendly travel.
🌿 Sarawak – Nurul Amira Binte Rahmat ()
A travel creator and cabin crew member, Amira is known for her honest storytelling and practical halal travel guides. Her Sarawak pitch highlighted the state's rich culture and natural beauty through a heartfelt Muslim-friendly lens.
🇪🇸 Spain – Siti Nur Sabrina Binte Yusri ()
Based in Singapore, Sabrina is a lifestyle and travel creator known for her warm, relatable storytelling. With a strong media background, she pitched a journey through Spain that reflected cultural curiosity, everyday moments, and faith-conscious exploration.
🌆 Hong Kong – Zakky Hirza Aulia ()
An Indonesian creator with a passion for history and heritage, Zakky’s content invites audiences to connect deeply with local stories, people, and culture. His Hong Kong pitch blended thoughtful observation with immersive storytelling.
We extend our sincere thanks to our destination judges — Putrie Rozana, Deputy CEO of the Sarawak Trade and Tourism Office Singapore (STATOS); Celest Quek, Director of Marketing for Southeast Asia at the Hong Kong Tourism Board; and Irene Valencia, Market Analyst for Southeast Asia, Australia, and New Zealand at the Spain Tourism Board , for their valuable time, insights, and thoughtful engagement throughout the HalalTrip Content Creator Tank. Their guidance played a vital role in shaping a meaningful and inspiring experience for all participating creators.
Special thanks to our hotel partners, Aloft Singapore Novena and Royal Plaza on Scotts, for supporting this initiative. We’re excited to see these stories come to life and continue elevating diverse Muslim voices in travel.