No Average Joe

No Average Joe Hybrid Content Creators Mmhmm… we’re proper barmy. But big names or not, we bring the same energy to all sorts of content. Still indie. Still scrappy.

A curious beast by nature, No Average Joe specialises in brand films, social content, and motion design, bringing a documentary-led approach to corporate and commercial storytelling… with the occasional long-form feature when we momentarily forget how much work they are. That same curiosity has led us down some unexpected paths​ - designing art installations for animal welfare, curating retro gami

ng experiences to feed nostalgia, and even developing video games about rogue clients. Founded in 2004, with roots in Singapore, some know us for our high-profile sports and gaming content, spanning industries, platforms, and continents, somehow finding ourselves working with icons like Michael Schumacher and Daigo Umehara along the way. Still the perpetual David among Goliaths.

We don't say this lightly. Own Time Own Target has been selected for BitSummit PUNCH 2026. Kyoto, here we come!
01/05/2026

We don't say this lightly. Own Time Own Target has been selected for BitSummit PUNCH 2026. Kyoto, here we come!

𝗪𝗲'𝘃𝗲 𝗸𝗻𝗼𝘄𝗻 𝗳𝗼𝗿 𝗮 𝘄𝗵𝗶𝗹𝗲. 𝗪𝗲 𝗷𝘂𝘀𝘁 𝗰𝗼𝘂𝗹𝗱𝗻'𝘁 𝘀𝗮𝘆 𝗮𝗻𝘆𝘁𝗵𝗶𝗻𝗴.

𝗢𝘄𝗻 𝗧𝗶𝗺𝗲 𝗢𝘄𝗻 𝗧𝗮𝗿𝗴𝗲𝘁 (𝗢𝗧𝗢𝗧) 𝗵𝗮𝘀 𝗯𝗲𝗲𝗻 𝗼𝗳𝗳𝗶𝗰𝗶𝗮𝗹𝗹𝘆 𝘀𝗲𝗹𝗲𝗰𝘁𝗲𝗱 𝗳𝗼𝗿 𝗕𝗶𝘁𝗦𝘂𝗺𝗺𝗶𝘁 𝗣𝗨𝗡𝗖𝗛 𝟮𝟬𝟮𝟲 𝗶𝗻 𝗞𝘆𝗼𝘁𝗼 𝘁𝗵𝗶𝘀 𝗠𝗮𝘆, and honestly, we're still a little stunned. BitSummit is one of the most respected indie game festivals in the world, and being chosen as an international exhibitor up against a field that naturally favours Japanese developers is not something we took for granted for even a second.

OTOT is a 2D 1v1 arcade shooter set in the ruins of a future Singapore. Eight fighters, four arenas, instant rematches. Easy to pick up between friends or strangers, impossible to put down.

We've had more near misses and false starts than we care to admit. But here we are. Turns out the world has a lot of love for small games with big personalities right now, and we'll take it.

Come find us at Miyakomesse, Booth 3F-D59, 22 to 24 May. We'll be there with a playable build and a lot of feelings.

More news to come.

https://tinyurl.com/OTOT-steam
https://tinyurl.com/OTOT-Discord

OTOT is alive & well. More news to follow. 😊
28/04/2026

OTOT is alive & well. More news to follow. 😊

We're back. And we cleaned up nicely.

𝗢𝘄𝗻 𝗧𝗶𝗺𝗲 𝗢𝘄𝗻 𝗧𝗮𝗿𝗴𝗲𝘁 is a 2D 1v1 arcade shooter set in the ruins of a future Singapore, and it has been cooking behind the scenes. Here's our brand new look for the first time. Come find us at Doujin Market this 9-10 May. More news coming very soon.

https://tinyurl.com/OTOT-steam
https://tinyurl.com/OTOT-Discord

It's a bird... it's a plane... No wait... it's 2026. 😬Let's deal with it together in January.Happy Holidays from No Aver...
24/12/2025

It's a bird... it's a plane...
No wait... it's 2026. 😬

Let's deal with it together in January.
Happy Holidays from No Average Joe.

𝑺𝒐... 𝒕𝒉𝒊𝒔 𝒊𝒔 𝒂𝒘𝒌𝒘𝒂𝒓𝒅.A couple of nights ago, we went to the Asian Academy Creative Awards fully expecting to clap polit...
07/12/2025

𝑺𝒐... 𝒕𝒉𝒊𝒔 𝒊𝒔 𝒂𝒘𝒌𝒘𝒂𝒓𝒅.

A couple of nights ago, we went to the Asian Academy Creative Awards fully expecting to clap politely for the real contenders… and somehow walked out with the Grand Final Award for Best Short Form (Non-Scripted) for Diablo: Father Antonio - Beyond The Veil.

We're a tiny indie. The other nominees were, you know… actual international networks. We didn't prepare a speech because why would we.

Our stunned faces from the live broadcast will explain the rest.

For those unfamiliar, AACA is one of Asia-Pac's top creative awards… think of it as the region's own Emmy. The trophy is made by Society Awards in New York - the same people who produce the actual Emmy statuette - which explains why it weighs roughly the same as a small child.

Huge thanks to the AACA showrunners, the wonderful folks at Blizzard, and of course Father Antonio, whose honesty and conviction carried this story.

Announcement clip coming soon. Brace yourselves for some award-winning bewilderment.

Our Big Chief is stepping out from behind the monitors this week to join the Short Form Masters panel at the Asian Acade...
01/12/2025

Our Big Chief is stepping out from behind the monitors this week to join the Short Form Masters panel at the Asian Academy Creative Awards National Winners Conference.

It’s a gathering of national winners and broadcast heavy-hitters across Asia Pacific. We’re quietly chuffed to see our little outfit in the same conversation.

If you spot him, feel free to say hello. He responds well to beef rendang.

28/11/2025

Awards aren’t everything… and yet they kinda are lol. Proper chuffed that Diablo: Father Antonio – Beyond the Veil picked up Best Short Form (Unscripted) at the Asian Academy Creative Awards.

This one was special. A real priest who spends his days fighting the devil, then logs on at night to fight him again in Diablo? You can’t make this stuff up. We just had the privilege of telling his story.

Huge thanks to Blizzard for trusting us with this series, and to Father Antonio for being an absolute legend both IRL and in-game. Grateful for the nod on a project we truly loved.

 We're bringing Retro City back for one day only! Swing by Sole Superior SG this Saturday for toys, games & all manner o...
24/11/2025

We're bringing Retro City back for one day only! Swing by Sole Superior SG this Saturday for toys, games & all manner of collectibles. Cheap as chips, proper pucker prizes to be won, and your Christmas shopping sorted! (pssst... it's free entry this year)

🎮 𝗩𝗜𝗗𝗘𝗢 𝗚𝗔𝗠𝗘 𝗡𝗔𝗧𝗜𝗢𝗡From bedroom prototypes to studio launches, this eight-part micro-documentary series follows the jour...
09/11/2025

🎮 𝗩𝗜𝗗𝗘𝗢 𝗚𝗔𝗠𝗘 𝗡𝗔𝗧𝗜𝗢𝗡
From bedroom prototypes to studio launches, this eight-part micro-documentary series follows the journeys of Singapore’s game makers, tracing the risks, resilience, and remarkable ideas shaping a homegrown creative industry quietly finding its place on the world stage.

📺 𝘉𝘳𝘪𝘦𝘧 𝘴𝘺𝘯𝘰𝘱𝘴𝘪𝘴 & 𝘦𝘱𝘪𝘴𝘰𝘥𝘦 𝘭𝘪𝘯𝘬𝘴 𝘪𝘯 𝘵𝘩𝘦 𝘪𝘮𝘢𝘨𝘦 𝘤𝘢𝘱𝘵𝘪𝘰𝘯𝘴.
𝘞𝘢𝘵𝘤𝘩, 𝘴𝘩𝘢𝘳𝘦, 𝘢𝘯𝘥 𝘩𝘦𝘭𝘱 𝘴𝘱𝘳𝘦𝘢𝘥 𝘵𝘩𝘦 𝘸𝘰𝘳𝘥 𝘢𝘣𝘰𝘶𝘵 𝘵𝘩𝘦𝘴𝘦 𝘶𝘯𝘥𝘦𝘳𝘥𝘰𝘨𝘴 𝘰𝘧 𝘨𝘢𝘮𝘪𝘯𝘨.

https://www.tiktok.com/.sg

07/11/2025

𝗙𝗿𝗼𝗺 𝗱𝘂𝗻𝗴𝗲𝗼𝗻 𝗱𝗲𝘃𝗲𝗹𝗼𝗽𝗲𝗿𝘀 𝘁𝗼 𝗴𝗿𝘂𝗯 𝗴𝗿𝗶𝗻𝗱𝗲𝗿𝘀, 𝗦𝗶𝗻𝗴𝗮𝗽𝗼𝗿𝗲’𝘀 𝗴𝗮𝗺𝗲 𝗺𝗮𝗸𝗲𝗿𝘀 𝗮𝗿𝗲 𝗹𝗲𝘃𝗲𝗹𝗹𝗶𝗻𝗴 𝘂𝗽. Video Game Nation is our new docu-series for .sg, dropping this weekend on TikTok.

𝙀𝙞𝙜𝙝𝙩 𝙚𝙥𝙞𝙨𝙤𝙙𝙚𝙨. 𝙀𝙞𝙜𝙝𝙩 𝙨𝙩𝙪𝙙𝙞𝙤𝙨. 𝙊𝙣𝙚 𝙨𝙢𝙖𝙡𝙡 𝙞𝙨𝙡𝙖𝙣𝙙 𝙬𝙞𝙩𝙝 𝙖 𝙗𝙞𝙜 𝙥𝙡𝙖𝙮 𝙚𝙩𝙝𝙞𝙘. 🎮

Watch it here → https://www.tiktok.com/.sg

𝘗𝘳𝘰𝘥𝘶𝘤𝘦𝘥 𝘣𝘺 𝘕𝘰 𝘈𝘷𝘦𝘳𝘢𝘨𝘦 𝘑𝘰𝘦, 𝘴𝘩𝘰𝘵 𝘦𝘹𝘤𝘭𝘶𝘴𝘪𝘷𝘦𝘭𝘺 𝘰𝘯 𝘵𝘩𝘦 𝘊𝘢𝘯𝘰𝘯 𝘗𝘰𝘸𝘦𝘳𝘚𝘩𝘰𝘵 𝘝1.

𝗦𝗪𝗘𝗘𝗧 𝟭𝟲... 🎂 (well, technically 21, but we were knee-deep in chaos and forgot our own “Founder’s Day” back in August… c...
26/09/2025

𝗦𝗪𝗘𝗘𝗧 𝟭𝟲... 🎂
(well, technically 21, but we were knee-deep in chaos and forgot our own “Founder’s Day” back in August… classic NAJ.)

In October 2009, 𝗡𝗼 𝗔𝘃𝗲𝗿𝗮𝗴𝗲 𝗝𝗼𝗲 officially became a registered business in Singapore. Before that, we were just a bunch of pretenders winging it. Sixteen years on… still here, somehow. 🙏

Coincidentally, just this past fortnight, we popped up as surprise guests at Singapore Design Week, as part of its “Reinvention” showcase at the gorgeous new Geneo in Science Park. We told our story as a larger-than-life comic book: stumbling from documentaries into gaming, never quite leaving our roots, and somehow making games of our own along the way.

Speaking of which, last weekend our long-suffering game, 𝗢𝘄𝗻 𝗧𝗶𝗺𝗲 𝗢𝘄𝗻 𝗧𝗮𝗿𝗴𝗲𝘁 (𝗢𝗧𝗢𝗧), clawed its way out of development hell for a public showcase at the National Library. Turns out… people still love it, so the patient isn’t dead just yet.

Looking ahead to what’s left of the year (it’s flown by again, hasn’t it?), two projects close to our hearts are in the works:

𝟵 𝗟𝗶𝘃𝗲𝘀: 𝗧𝗮𝗶𝗹𝘀 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝗟𝗶𝗼𝗻 𝗖𝗶𝘁𝘆 🐈‍⬛ An anthology film about how our feline friends shape our lives. From families stumbling into fostering, to game designers turning cats into digital heroes, and everything in between. Each story told in a different vein - slice-of-life, parody, music video, even animation. It’s part-funded by Canon to showcase the power of their new compact PowerShot V1 (which we’re shooting it with), and we’re planning a physical screening before it finds a digital home.

𝗩𝗶𝗱𝗲𝗼 𝗚𝗮𝗺𝗲 𝗡𝗮𝘁𝗶𝗼𝗻 🎮 One of only 30 stories selected for SG60 under IMDA’s first-ever indie fund (via AIPRO). It explores Singapore’s footprint on games that went global. And yes, for once, we find ourselves in front of the camera... awkwardness coming soon to TikTok & IG.

So yeah, 16 years (or 21, depending on how you count). Disruption, reinvention, cats, and questionable life choices. We’re grateful to still be here, mostly punching above our weight... and occasionally below the belt.

Here’s to surviving long enough to forget the next milestone! 🖖

𝘗/𝘚 - 𝘞𝘦 𝘬𝘯𝘰𝘸 𝘸𝘦’𝘷𝘦 𝘣𝘦𝘦𝘯 𝘲𝘶𝘪𝘦𝘵 𝘰𝘯 𝘴𝘰𝘤𝘪𝘢𝘭𝘴 (𝘯𝘰𝘵 𝘥𝘦𝘢𝘥, 𝘱𝘳𝘰𝘮𝘪𝘴𝘦). 𝘛𝘩𝘦 𝘧𝘪𝘳𝘴𝘵 𝘩𝘢𝘭𝘧 𝘰𝘧 𝘵𝘩𝘦 𝘺𝘦𝘢𝘳 𝘸𝘢𝘴 𝘦𝘢𝘵𝘦𝘯 𝘶𝘱 𝘮𝘰𝘷𝘪𝘯𝘨 𝘪𝘯𝘵𝘰 𝘛𝘩𝘦 𝘉𝘳𝘰𝘰𝘮 𝘊𝘶𝘱𝘣𝘰𝘢𝘳𝘥 (v6.0), 𝘰𝘶𝘳 𝘯𝘦𝘸 𝘩𝘰𝘮𝘦. 𝘈 𝘧𝘦𝘸 𝘰𝘧 𝘶𝘴 𝘢𝘭𝘴𝘰 𝘮𝘰𝘰𝘯𝘭𝘪𝘨𝘩𝘵𝘦𝘥 𝘥𝘶𝘳𝘪𝘯𝘨 𝘵𝘩𝘦 𝘎𝘦𝘯𝘦𝘳𝘢𝘭 𝘌𝘭𝘦𝘤𝘵𝘪𝘰𝘯𝘴. 𝘈𝘯𝘥 𝘯𝘰𝘸? 𝘐𝘵’𝘴 F1 𝘢𝘯𝘥 𝘤𝘳𝘺𝘱𝘵𝘰 𝘴𝘦𝘢𝘴𝘰𝘯 𝘬𝘦𝘦𝘱𝘪𝘯𝘨 𝘶𝘴 𝘱𝘭𝘦𝘯𝘵𝘺 𝘣𝘶𝘴𝘺. 𝘉𝘶𝘵 𝘸𝘦’𝘭𝘭 𝘵𝘳𝘺 𝘵𝘰 𝘣𝘦 𝘭𝘦𝘴𝘴 𝘳𝘶𝘣𝘣𝘪𝘴𝘩 𝘰𝘯 𝘴𝘰𝘤𝘪𝘢𝘭𝘴.

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Retro City, 19 Kim Keat Road, #04-01 Fu Tsu Building
Toa Payoh New Town
320108

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