African Tourism Board

13/07/2025

The African Tourism Board is proud to be a key participant at the Diplomatic Investment Summit in Mozambique. This gathering represents a strategic convergence of political, economic, and diplomatic forces committed to advancing Africa's prosperity.

This summit is more than a dialogue; it is a platform for decisive action. We are here to forge critical alliances, promote regional solidarity, and secure sustainable investment that will transform our continent's economic landscape, with tourism as a central pillar of this new era.
As Dr. Cuthbert Simphiwe Ncube, Executive Chairman of the African Tourism Board, has stated, "The transformative power of Travel and Tourism, when well managed and utilized, is a cornerstone in establishing world peace and in turn a better world, for people and planet."

Our presence underscores a firm commitment: to unite African nations and position our continent not just as a destination, but as a globally recognized powerhouse. We are building a future where Africa's tourism sector is both competitive and a source of collective strength.

10/07/2025

The Africa Diplomatic Tourism and Investment Forum (ADTIF) 2025 is a crucial platform for those committed to shaping the continent's future. It's more than just a conference—it's a strategic hub for progress.

By attending ADTIF 2025, you will gain:
1. Actionable Opportunities: Engage in curated B2B (business-to-business) and B2G (business-to-government) networking sessions designed for deal-making and partnerships.

2. Strategic Insights: Participate in high-level panels and discussions focused on key areas like economic diplomacy, digital transformation, and infrastructure.

3. Direct Engagement: Showcase your national tourism priorities and investment opportunities through a diplomatic and business exhibition.

4. Experience & Education: Explore new investment opportunities in eco-tourism and conservation with an Investor Fam Trip to Maputo National Park.

Join us to turn dialogue into action and contribute to a prosperous Africa.

For more information visit the official website: Africa Diplomatic Tourism and Investment Forum.
To register https://africadiplomaticforum.com/registration

02/07/2025

Join the African Tourism Board at the 5th Cameroon International Tourism Fair!

The African Tourism Board (ATB) fully supports the 5th Edition of the Cameroon International Tourism Fair (HWEJEELI FAIR). This vital event runs from November 20th to 22nd, 2025, at the Limbe Botanic Gardens, aiming to boost tourism and foster economic development across Africa.

Organized by Flora Travel and Tours Co. Ltd, in partnership with Limbe City Council, and under the patronage of the Ministry of Tourism and Leisure, the fair aligns with the Continental Free Trade Area Agreement (AFCFTA) to enhance intra-African travel.

The fair's theme is "Tourism, Culture and Trade Synergies: Discover how cultural treasures, tourism and gastronomy contribute to trade and economic development". It's crucial for increasing the visibility of West and Central Africa as a tourist region.

We invite partners for physical presence, exhibiting (Culture, Gastronomy, Music, Ecotourism, Arts, etc.), advertising, and sponsorship. Benefits include strategic brand positioning and sales opportunities.

Contact Flora Travel and Tours Co. Ltd:
📧 Email: [email protected]
📞 Phone: +237 678 55 39 13 / +237 677 68 00 68
Let's promote Tourism in Africa together!

26/06/2025

🎉 Eswatini is Rising! A New Dawn for African Heritage and Investment! 🎉

The Kingdom of Eswatini is thrilled to announce a truly groundbreaking event that will redefine our nation's role on the continent and propel Africa's tourism and investment landscape forward! Get ready for the African Heritage & Independence Carnival – Eswatini, set to electrify Ezulwini on August 29, 2025, marking the grand opening of the Eswatini International Trade Fair (EITF)!

This isn't just an event; it's a powerful statement of our shared vision and commitment to African prosperity. In a monumental collaboration, the African Tourism Board (ATB), Allied*Africa Initiative, the Eswatini Investment Promotion Authority (EIPA), and the Ezulwini Municipality are uniting to bring this transformative carnival to life. It’s a dynamic prelude to the much-anticipated Allied Africa Tourism Investment Summit & Festival (AATISF), showcasing Eswatini's growing leadership as the very heartbeat of Africa's tourism renaissance.

25/06/2025

Historic Collaboration for Tourism and Investment!
We are thrilled to announce the successful signing of a Memorandum of Understanding (MoU) between the African Tourism Board and the North West Provincial Government, Department of Economic Development, Environment, Conservation, and Tourism (DEDECT) of South Africa during the prestigious 5th Let’s Travel International Tourism Forum.
This milestone agreement sets a solid foundation for cooperation in tourism and investment, marking a significant step forward in fostering economic growth and cultural exchange.
Together, we aim to unlock unparalleled opportunities in tourism and investment, bridging continents and building lasting partnerships.

21/06/2025

A journey worth pursuing in appreciation of God's Grace that has brought me this far.

20/06/2025

https://www.facebook.com/share/p/15RSh8nSad/?mibextid=qi2Omg

A massive congratulations from the entire African Tourism Board to our Executive Chairman, Dr. Cuthbert Ncube , on completing His Master of Science degree!

This outstanding achievement reflects a deep dedication to continuous learning and professional advancement. The refined strategic, analytical, and leadership skills acquired during this journey will be instrumental in navigating the complexities and capitalizing on the vast opportunities within Africa's tourism landscape.

We are excited about the future as your enhanced expertise will undoubtedly contribute to unlocking even greater potential for our continent's tourism growth. Well done, Mr. Chairman!

20/06/2025

A massive congratulations from the entire African Tourism Board to our Executive Chairman, Dr. Cuthbert Ncube , on completing His Master of Science degree!

This outstanding achievement reflects a deep dedication to continuous learning and professional advancement. The refined strategic, analytical, and leadership skills acquired during this journey will be instrumental in navigating the complexities and capitalizing on the vast opportunities within Africa's tourism landscape.

We are excited about the future as your enhanced expertise will undoubtedly contribute to unlocking even greater potential for our continent's tourism growth. Well done, Mr. Chairman!

12/06/2025

Key Insights from Africa Green Building Summit 2025

The Africa Green Building Summit 2025 is in full swing in Gaborone, Botswana! Yesterday, Mr. Cuthbert Ncube, Chairperson of the African Tourism Board, delivered a compelling keynote address, setting the tone for a "critical strategic dialogue."

His message was clear: "The vision for tourism on this continent is inextricably linked to the vitality and sustainability of its environment." He urged leaders to construct climate-resilient infrastructure, calling it a "fundamental pillar of a just transition for every single citizen."
The summit emphasizes revolutionary commitment to energy efficiency, embracing retrofitting, and pioneering low-carbon innovations. A crucial focus is also on a "just transition," ensuring no one is left behind in this monumental shift.

08/06/2025

Join Us at the Russia-Africa Tourism and Investment Forum!
The African Tourism Board is proud to announce its active participation in the 5th Let’s Travel! International Tourism Forum, taking place at the All-Russian Exhibition Centre, Moscow, from June 10–15, 2025.
Our highlight session, the Russia-Africa Tourism and Investment Forum, will be held on:
📅 Date: June 10, 2025
🕔 Time: 17:00 – 18:30
📍 Venue: VDNH, Pavilion 55, Plenary Hall
This pivotal session, organized by the African Tourism Board, will showcase opportunities and synergies in tourism and investment between Russia and Africa. It is scheduled on the main day of the forum, which will also feature high-level attendance, including Deputy Prime Minister of the Russian Federation, Dmitry Nikolaevich Chernyshenko.
Don't miss this opportunity to engage with distinguished ambassadors, industry leaders, and policymakers driving the future of tourism and investment collaboration.
Stay tuned for updates and join us in shaping a prosperous future for tourism and investment partnerships!

29/05/2025

Africa is setting its strategic course!

The African Tourism Board is proud to announce the Africa Diplomatic Tourism and Investment Forum (ADTIF) 2025, happening in Maputo, Mozambique, from August 20-22, 2025!

Under the powerful theme "Unlocking Africa Tourism Potential Through Diplomacy and Investment," ADTIF 2025 is not just an event—it's a critical convergence of leaders, investors, and policymakers dedicated to elevating Africa's economic sovereignty and global standing through tourism.

Join us as we forge new pathways for investment, strengthen continental partnerships, and unleash Africa’s immense tourism potential! This is a pivotal moment for our continent's future.