izi.TRAVEL - Australia

30/09/2016

izi.TRAVEL is connecting with Asia this week, meeting with tourism representatives from across the region at an industry convention in Thailand

This week Strategic Artistry is in Thailand as a delegate to IT&CM Asia, a convention where asian regions and venues are showcasing their destinations for business travel (conferences, incentive trip, events)

25/08/2016

Audio guide training in Sydney tomorrow, where you'll be hands on building your content for digital storytelling, exhibitions and trails! Register for catering purposes (morning tea provided) Presenting Chloe Beevers https://audioguidetraining-sydney.eventbrite.com.au/

For Museums, Galleries, Councils, artists, tourism, heritage and public art trails! Do you want to enhance the visitor experience through mobile storytelling and also attract more visitors? Audio guides enrich the experience of visitors, sharing stories of the exhibits and places. Traditionally it w...

11/08/2016

The audio guide production training in Port Macquarie today included an induction session in how to use the local library's fully equipped recording/editing studio and sound booth! Locals creating audio guides have free access to the professional suite

27/07/2016

We have delivered training in Audio Guide Production with participants from across Victoria and NSW. The session was delivered as part of the 'Keeping it Real conference in Albury.

25/07/2016

izi.TRAVEL is presented as part of the 'Keeping it Real' conference in Albury this week

Create your own audio guide Studio, Educational Suite, MAMA 546 Dean Street, Albury by Chloe Beavers Do you want to enhance the visitor experience through mobile storytelling and also...

05/07/2016

izi.TRAVEL was featured at VIVID ideas, as part of a forum on Digital Strategies for Cultural Tourism

Strategic Artistry presented two events as part of Vivid Ideas in 2016, held at the Museum of Contemporary Art:
- Connecting Creatives, Councils and Communities
- Digital Strategies for Cultural Tourism

Photography credit: Pablo Hernandez

08/06/2016

Let’s celebrate! 2 Million downloads and 1 million stories played in one month!

We are happy to announce 2 more important milestones. Our mobile app has just hit 2 million users! This officially makes izi.TRAVEL the most popular audio guide app in the world! Equally important is that in May we also hit the outstanding record of 1 million stories played by our users.

This shows travellers are relying more and more on the content you provide them with your tours to explore new places and museums. Well done to all of you! This success is mostly due to your efforts and investment in producing the type of content that will really enrich the travel experience!

Do you want to know how your content contributed in reaching this milestone? We would like to remind you that with the new CMS statistics, you can easily check the performance level of your tours. Don’t forget to regularly take a look at those figures to improve your tours and increase the usage of your content.

07/06/2016

Our venue for the 'Digital Strategies for Cultural Tourism' forum at Vivid this Thursday, the penthouse Harbourside Room at the Museum of Contemporary Art, with views of the harbour - that's the bridge in the background! Have you registered yet? http://www.vividsydney.com/event/ideas/digital-strategies-cultural-tourism

04/06/2016

Excited for the next Game of Thrones episode?! Explore the film locations in Dubrovnik, Croatia by listening to this special Game of Thrones audio tour - available on web or the izi.TRAVEL phone app! Check out local audio tours and trails on the app too. Its free to create your own audio guides on the platform, we can show you how!
https://izi.travel/nl/8840-game-of-thrones-king-s-landing-dubrovnik/en

26/05/2016

Unlock a darker side of Maitland Gaol this Friday night. Wandering through Maitland Gaol it is hard to escape the history concealed within its towering sandstone walls. After the sun sets and lights come on, its history becomes even more palpable. Stories of criminals and their crimes are animated by the shifting shadows, and tales of discipline and hardship become more intimate standing in a dark corner of the old cell blocks.

For a limited time Maitland Gaol will be open at night. To help you explore the Gaol, there are three self guided audio tours to choose from, each providing a different perspective of life behind the bars. This special experience will be available on Friday 27 May, 24 June and 22 July from 6.30pm until 9.30pm (last entry at 8.00pm). To pre-book visit www.maitlandgaol.com.au, or you can also just turn up on the night.

25/05/2016

Storytelling: bringing art to life

In a digital age where people are reached by all sorts of information, how can museums and heritage institutions capture the attention of potential visitors? Creating engaging & appealing stories for diverse audiences while maintaining the integrity of the exhibition can be quite the challenge.

How can you develop engaging stories that spark interest in potential visitors?

Traditional approaches to describing art and cultural heritage can be quite factual and ‘boring’—consisting of dozens of dates that will quickly be forgotten. In order for your stories to have a long lasting effect, they must connect with the visitor on a deeper level; you must grasp the attention of the listener.

But how do you do that? The answer is simple: tell stories that trigger the emotions of your visitors. When people are emotionally connected, they will remember the value of your message and automatically get more involved.

# 1 Know your visitors—who are you telling your stories to? Storytelling is more than telling stories; it’s about listening to stories of others.

# 2 Creating relatable stories is key! When your audience relates to your stories, they identify and engage.

# 3 Spend time investigating current developments, trends and technology to build the most immersive experience. Be relevant. The information is available to everyone, but it’s how you deliver it that matters.

The combination of education and entertainment can create a brand new and exciting user experience!