04/02/2026
🚀 Applications Now Open!
🩵 Hug Mae Hackathon
"Inheriting the Queen’s Legacy for the Community Economy"
We invite undergraduate students from all universities to submit innovative ideas for Thai community development. This project aims to adapt the royal initiatives and duties of Her Majesty Queen Sirikit, the Queen Mother, through innovation, technology, and creativity, to deliver sustainable benefits to society and the public.
🔎 Key Themes (Choose 1)
1.) Society & Environment: Community, environment, and quality of life.
2.) Creativity: Culture, local wisdom, and the creative economy.
3.) Urban Living: Urban society, lifestyle, and sustainable development.
👩🎓 Applicant Qualifications
1.) Undergraduate students from any university (all years welcome).
2.) Apply in teams of 5 from the same university.
📝 How to Apply
1.) Assign one team representative to fill out the application form.
2.) Attach a Project Concept Presentation (PDF, maximum 10 pages) aligned with one of the three themes.
📌 Applications open from February 2 – 28, 2026 (until 11:59 PM).
🏆 Selection Criteria (For the Top 20 Teams)
a. Technology & Innovation: 30%
b. Business & Marketing Potential: 30%
c. Operational Strategy: 25%
d. Presentation Style & Suitability: 15%
📅 Project Timeline
a. Application Period: February 2–28, 2026
b. Top 20 Teams Announcement (via Social Media): March 20, 2026
c. Bootcamp & Pitching: April 3–5, 2026 (at Krungthai Bank Training Center, Khao Yai)
d. Final Coaching & Prototype Review (Online): June 2026 (Date TBC)
e. Demo Day & Award Ceremony: July 2026 (at Krungthai Bank Head Office - Date TBC)
f. Final 3 Teams Announcement: July 24–25, 2026
g. Award Presentation: August 5–9, 2026 (at MHESI Fair 2026)
🎁 Participant Benefits
🏆 Win prizes totaling over 1,000,000 THB.
✈️ The Final 3 Teams will receive an exclusive study trip to Huawei in Shenzhen, China.
📣 Join us in transforming your ideas into a creative and sustainable force for Thai communities!
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