19/09/2025
🚨 Report launch!
The hashtag is the world’s most visited sea basin, attracting nearly 360 million international tourist arrivals in 2024, projected to reach 635 million by 2025, but it is also placing unprecedented pressure on fragile marine ecosystems 🌊
Today, we proudly launch the report Sustainable Blue Tourism in the Mediterranean: Trends, Challenges, and Policy Pathways. Produced by the IUCN Centre for Mediterranean Cooperation, with the support of Instituto Andaluz de Investigación e Innovación en Turismo IATUR, IDDRI, and eco-union, and enriched by the insights of 20+ reviewers across the region.
👉 Explore trends, data, and policy solutions for a sustainable sector.
🔗 Report link: https://shorturl.at/f1quX
This report reviews the state of play of blue tourism in the Mediterranean, including trends, challenges, and its current policy and governance landscape. It proposes policy opportunities and potential directions to foster a more enabling environment for the sustainability of the sector.