24/05/2026
We have signed a historic strategic partnership with Rixos Hotels Egypt.
We are proud to announce our multi-year strategic partnership with Rixos Hotels Egypt. We would like to thank our strategic partner, the Rixos Hotels Egypt family, for their trust throughout this journey. This is not a marketing agreement; this is an architecture of category leadership.
Now, with all of its strength and unique advantages, we will position Rixos Hotels Egypt among the strongest global forces in the world of MICE, weddings and events across 5 continents and dozens of countries.
The agreement covers MICE, weddings, congresses and all special group events. It includes exclusive roadshows, workshops, exhibitions and forums, fam trips, special promotional events, cinematic and digital campaigns, and long-term positioning services across the EU, UK, USA, CIS, Middle East and Indian markets. A highly exciting, next-generation global positioning model.
Through this collaboration, Rixos Radamis will be positioned globally as a “Global Event City,” while Rixos Magawish will become one of the most recognized luxury segment hotels in the world.
In addition, we will stand beside them down to the finest details of the infrastructure — both to help generate greater demand and group business, and to ensure they can deliver operational excellence at the highest level for this demand. We will also build bridges for strategic tour operator partnerships. We will grow and evolve together.
So where is Inventum Global today, and how are we achieving all of this?
Inventum Global has long evolved beyond being simply a DMC managing groups. It is a global Destination Demand & Market-Making Ecosystem that brings together destinations, hotels, airlines, local tourism authorities, and the world’s strongest premium MICE, wedding and event agency networks within one strategic system.
And this system works as follows:
We continuously expand both our source markets and destination portfolio. We open new source markets and activate new destinations. This is the core of growth.
We strengthen the infrastructure of the destinations we enter through the strongest local partnerships. We build that infrastructure into a competitive and operationally seamless ecosystem where our agency partners can work flawlessly on the ground.
Then we drive demand to those destinations from two directions: we elevate both the quality and volume of demand from markets already sending business there, while simultaneously opening entirely new markets that the destination has never previously reached.
The difference is this: an agency works within a destination for a certain period once its client decides to go there. We prepare that destination 365 days a year — long before everyone else.
That is why, within this model, everyone wins simultaneously. Destinations become more recognized in the most premium segments, strengthen their infrastructure and receive demand from new markets. Hotels gain access to a ready-made flow of demand across new continents. Agencies find destinations more prepared in advance for their clients — allowing them to operate with less risk and at a higher level. Local partners, hotels, airlines and local industry suppliers grow. And the client gains access to the strongest experiences in the safest possible way.
Promotion, positioning, infrastructure development, demand creation and business generation… all within one ecosystem.
Inventum Global — A Global Destination Demand & Market-Making Ecosystem.
And this is only the core. This system is powered by the unique global strength of IMWF. And with the upcoming launch of our new products — our premium digital media platform IMWF Insider, IMWF Awards, IMWF Certification and Inventum Global Academy — we are taking this engine into an even stronger global layer.
This journey is not a coincidence.
And we are only just beginning.
