25/04/2026
About Jackpot Safaris Ltd.
Jackpot Safaris Ltd. is an award-winning East African safari tour operator based in Arusha, Tanzania. Founded by myself, Andrew and my wonderful wife Esther. Our three talented daughters Helen, Queen and America have also been on board for several years. With Jackpot Safaris we offer unique and sustainable safari experiences. As an owner-managed family business, we place great emphasis on authenticity, sustainability and working closely with local communities.
Our history
The passion for tourism runs in my family. My father *Naftal Thairu Njuguna* of Kenyan origin was a tour guide for Kuoni, one of the largest travel companies in Europe, back in the 70s and 80s. From him I inherited my host genes, which inspired me to start our own safari company. In 2004, full of enthusiasm and supported by my wife Esther, Jackpot Safaris Ltd. was born.
Our vision and values
Our aim at Jackpot Safaris is to provide unforgettable safari adventures that deeply connect our guests with the nature and culture of Tanzania, while supporting the local community and protecting the environment. Our core values are:
- Authenticity and integrity: we offer our guests genuine and unforgettable experiences that are deeply rooted in the culture and nature of Tanzania.
- Sustainability and conservation: We are actively committed to protecting the environment and promoting sustainable practices.
- Community and collaboration: We work closely with local communities to build a better future together.
Running a safari business comes with many challenges, but through hard work and passion we have managed to overcome these and grow in the process. One of the biggest challenges has been to incorporate sustainable practices and ensure that our safaris are not only beneficial to our guests, but also to the environment and local communities.
Authentic experiences and cultural exchange
Our guests have the unique opportunity to experience the daily life and culture of local communities first-hand. From homestay programmes and shared safari guides to workshops and courses, we ensure that every safari is an authentic and enriching experience.
A particular highlight is our "A Day in the Life of a Real Bushman" programme, where our guests spend a full day with a Hadzabe family, learning about and actively participating in their daily activities, rituals and hunting traditions.
Future plans
At Jackpot Safaris, we have big plans for the future. We want to continue to expand our sustainable practices, initiate new community projects and continue to provide unforgettable safari experiences. With the support of my family and our passionate staff, we are confident that we will achieve these goals.