Matoke Tours Africa

27/06/2025

🏆 We are proud to announce that the Adventure Tourism Uganda project — of which Matoke Tours Africa is a founding partner — has won the ATTA®️ Collaborative Impact Award!

This international recognition celebrates the strength of collaboration and the power of aligned missions to create meaningful change. The award was presented to , our lead training and development partner, on behalf of the entire consortium of Ugandan and Dutch tourism pioneers who co-developed this trailblazing initiative between 2020 and 2023.

As the lead partner for Tour Guide Training, Matoke Tours Africa played a central role in building capacity for Uganda’s adventure tourism sector. Together with six other organisations, each contributing their niche expertise — from cycling and hiking to cultural and motorbike tourism — we collectively shaped a more inclusive, resilient, and responsible tourism landscape.

The jury described the project as “inspiring and refreshing… a powerful example of values-driven impact” — with special praise for the project’s efforts to support women and youth entering the tourism industry.

✨ Congratulations to the entire Adventure Tourism Uganda community, and especially our partners EyeOpenerWorks, Bergwandelen.com Red Dirt Uganda, Kara-Tunga & bongers!

ATTA - African Travel & Tourism Association

16/06/2025

As a tour operator, you care deeply about delivering meaningful travel experiences. You want your trips to be more than just beautiful routes and bucket-list highlights. You want them to leave a positive footprint behind.

But how do you ensure that the good intentions behind your itineraries truly translate into impact on the ground?

That is where a trusted DMC partner makes all the difference!

At Matoke Tours Africa, we act as your voice on the ground in Uganda and Rwanda. We know the communities, the hidden gems, the local changemakers, and we work closely with them to ensure your tours benefit both people and planet. Whether it is through responsible supplier selection, community-based experiences, or low-impact logistics, we help you deliver tours that reflect your values.

Let us turn your vision into reality. One itinerary at a time. 💛

📩 Get in touch to explore how we can build responsible travel together.

02/06/2025

Why Uganda should be on your Travel Portfolio radar 🌍

Uganda is in a unique sweet spot — a destination still relatively undiscovered, yet firmly established for tourism and developing rapidly. Here, travelers find a land of extraordinary diversity: from lush rainforests teeming with primates to wide savanna plains, majestic waterfalls, glacier-topped mountains, and over 45 vibrant cultures.

Unlike more crowded safari destinations, Uganda offers an authentic and intimate experience; wildlife without the traffic jams, communities without the crowds. It is still a place where travelers can encounter nature and culture with genuine warmth and space to breathe.

As global travel trends move toward meaningful, less crowded journeys, Uganda offers a rare opportunity to get ahead of the curve. And now is the time, before the rest of the world catches on.

At Matoke Tours Africa, we combine local expertise with a deep understanding of the global market, helping you craft itineraries that deliver unforgettable, responsible travel experiences.

📩 Message us today to schedule a no-strings-attached introduction call and discover how Uganda could be the perfect addition to your portfolio.

12/05/2025

We are excited to be attending the Pearl of Africa Tourism Expo (POATE) next week! POATE is Uganda’s flagship tourism trade show, where local and international industry players gather to connect, collaborate, and shape the future of tourism in the region.

📍From May 23rd to 25th, you can find us at Stand P-49 at Speke Resort, Munyonyo, Kampala, Uganda

This year, Matoke Tours Africa is proudly represented by our travel consultants Jacob and Jesca. If you are seeking a DMC that delivers not only quality and reliability, but also purpose-driven and immersive travel, we invite you to stop by. Let us show you how we turn East Africa adventures into stories that truly matter.

28/04/2025

We are excited to share that Matoke Tours Africa has been featured in a CBI article on the impact of AI in the tourism industry! This recognition highlights how AI can enhance personalized travel experiences and streamline operations.

As we continue to innovate, we are committed to leveraging AI to offer more tailored services, improve decision-making, and stay ahead in the ever-evolving tourism landscape.

Read more about how tourism businesses, including ours, embrace AI for the future: https://www.cbi.eu/market-information/tourism/tourism-business-and-ai

How to enhance a tourism business with AI. AI offers opportunities to operations and customer experience but it also presents challenges in implementation.

03/04/2025

Partnering with Matoke Tours means more than just adding Uganda and Rwanda to your portfolio—it is about building a lasting, successful collaboration with a DMC that truly understands your needs.

From our first conversation to ongoing support, we provide everything you need to confidently sell and promote Uganda and Rwanda. Read here how we set you up for success: https://matoketours.com/partner-with-us/

01/04/2025

A Taste of Rwanda ; Let your Rwanda offerings be as rich in flavor as it is in discovery.

Travel is not just about the places you see—it is about the people you meet and the stories you bring home. In Rwanda, food is an invitation to connect with the culture in one of the most authentic ways.

Imagine enhancing your Rwanda offerings by giving your travelers the opportunity to learn how to cook traditional dishes with the women of Nyamirambo in Kigali, to uncover the secrets of Rwanda’s world-class coffee on a farm trek, or to indulge them in high end Afro-fusion fine dining at Meza Malonga. Let's craft itineraries that go beyond sightseeing — let's immerse your travelers in the destination.



Photo: Courtesy of Dieuveil Malonga Group

27/03/2025

Seamless Onboarding, Lasting Success 🚀

Partnering with Matoke Tours is more than just a collaboration—it is a long-term investment in quality travel experiences for your clients. From the first call to ongoing support, we ensure you have everything you need to confidently sell Uganda and Rwanda.

Here is what you can expect from our step-by-step onboarding:

Step 1 : Every successful collaboration starts with a conversation. Through our onboarding call, we take the time to understand your business, your audience, and what you envision for your Uganda and/or Rwanda offerings.

Step 2 : Collaboration is key. Your dedicated travel consultant will work with you to develop a first example itinerary, ensuring it aligns perfectly with your client base and travel philosophy.

Step 3 : We will make it official. To establish a strong and transparent partnership, we formalize our collaboration with a Memorandum of Understanding (MoU), outlining our shared commitments and expectations.

Step 4 : We equip you with everything you need to confidently sell Uganda and Rwanda. This includes access to destination training, marketing material, and exclusive access to our Matoke Academy for self-paced learning.

Step 5 : Our partnership does not end at onboarding. We will continuously support you with tailored services, expert insights, and innovative solutions to help you strengthen your brand presence and grow your success in East Africa.

Let’s build something great together! Reach out to start the conversation or visit our website to learn more; www.matoketours.com/partner-with-us

25/03/2025

Looking to add Uganda to your portfolio? As your DMC we will take your clients beyond the ordinary, unveiling the country’s hidden gems—from beautiful trails led by reformed poachers in Bwindi, to the peaks of Mt. Kadam. With our expert travel consultants and experienced guides, we craft immersive journeys that showcase the best of Uganda while ensuring seamless ex*****on for you.

Which unique destination would your clients love to explore? Let us help you create unforgettable experiences!

21/03/2025

From the heart of East Africa: Where local expertise meets global expectations 🌍

At Matoke Tours, we are proud to call Kampala, Uganda our home. Being based in the heart of the destinations that we offer allows us to do more than just plan itineraries—we experience, explore, and refine every journey we create.

We personally vet the best accommodations to ensure comfort, authenticity, and quality, while seeking out the most thrilling adventures, from breathtaking safaris to hidden gems off the beaten path. Beyond that, we ensure travelers will have meaningful cultural encounters that connect them with the heart and soul of Uganda and Rwanda, creating experiences that are immersive and unforgettable, with care and respect for the destination and its people.

What sets us apart is our ability to bridge local expertise with global travel expectations. We understand what your travelers seek. When you work with Matoke Tours, you are not just getting a DMC—you are getting a team that lives and breathes East Africa, crafting journeys with true insider knowledge.

04/03/2025

What an inspiring start to ITB Berlin! Anna, Sven, and Evelyn had a packed schedule, meeting with partners old and new, exchanging ideas, and diving into exciting opportunities for responsible tourism in Uganda and Rwanda.

Our travel consultant Evelyn, who traveled from Uganda to represent Matoke Tours Africa at ITB for the first time, shared: “It is incredible to see the global travel industry come together in one place. Meeting our partners in person and sharing what makes Uganda and Rwanda so special is truly exciting! I look forward to experience what the remaining two days shall bring!”

If you are attending ITB, come meet us in Hall 20, Stand 106—let’s explore how we can work together to craft exceptional travel experiences.

27/02/2025

Matoke Tours Africa is taking a stand for gender equality in tourism! 🌍

At ITB Berlin, we are proud to announce that Matoke Tours Africa will officially endorse the Women's Empowerment Principles (WEPs)—a global commitment initiative by UN Women and the United Nations Global Compact to advance gender equality in the tourism sector and beyond.

At Matoke Tours Africa, we believe that empowering women in tourism is not just about equity—it is about unlocking the full potential of our industry. Travel is a catalyst for human connection and a driver of positive change, but a thriving tourism sector is only possible when women are equally included. Supporting women is not only the right thing to do; it is also good for business. A diverse and inclusive industry fosters innovation, enhances the traveler experience, and strengthens the communities that make tourism possible.

By signing the WEPs, we commit to raising awareness about the barriers women face in tourism careers and to actively working toward dismantling them. We pledge to amplify women’s voices as tour guides, experts, and leaders and to foster safe, inclusive workplaces across our operations. As a company rooted in sustainability and positive social impact, we are proud to join this global movement.

💡 Join us at ITB where our Managing Director, Anna, will take the stage as industry leader to share why this pledge matters to us and to unveil our upcoming initiatives for Women in Tourism in Uganda.

📍 Hall 7.1b Blue Stage
📅 Wednesday, March 5, 2025
⏰ 14:00 - 14:45

For more about the Women's Empowerment Principles that we are committing to, visit https://www.weps.org/. Stay tuned for more updates as we take meaningful steps toward a more equitable future in tourism!