02/01/2023
MY NEW YEAR'S MESSAGE
Greetings,
The year 2022 was a year of ups and downs for the tourism sector in Uganda, coming from two years lockdown due to the Covid pandemic.
The launch of "Explore Uganda", the new destination brand for Uganda was a great way to start the year. The change experienced with the launch has been significant, a clear indication that the time was ripe for this change. For instance on the domestic tourism front, there was an increased interest among Ugandans to Explore their own country and experience the unique tourism products it has to offer.
The tourism sector continues to grapple with a number of challenges but ones which shall strive to successfully navigate through.
As we continue with the great job of marketing Uganda, we can't fail to look at what the future looks like for us. From paying more attention to accessible travel to having more women in leadership positions in the travel sector.
From paying attention to Uganda's gastronomy scene that continues to be largely unexplored to rethinking tourism & recognising the power of local travellers to keep the sector's economic recovery going. Of importance this year will also be focus on improving standards and quality of services offered, attracting more investments in the sector and growth of MICE tourism.
Even as we continue to explore ways of expanding to more International markets, we shall continue being intentional about growing the domestic tourism numbers because we believe charity begins at home.
As we begin the new year, I would like to thank everyone from the government and stakeholders in the tourism sector to individual travelers who continue to support Tourism in Uganda. It's good to say Tourism is in safe hands.
Wishing you and your families a Happy New and Prosperous 2023.
We Do Tourism!
