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Interimarketing All the Benefits of a Full-Time Marketing Department, at a Fraction of the Cost. Borrow Our Experience

"People don’t buy what you do, they buy why you do it." https://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_...
01/26/2017

"People don’t buy what you do, they buy why you do it." https://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action -348800

Simon Sinek has a simple but powerful model for inspirational leadership -- starting with a golden circle and the question "Why?" His examples include Apple, Martin Luther King, and the Wright brothers ...

08/03/2010

If your sales force is having trouble closing sales, provide them with a diagnostic. http://www.ocmarketing.com/wordpress/?p=67

Is your sales force begging you for additional marketing support because sales just aren’t where they should be? Don’t worry, the problem may not lie within your marketing program. It could be that your company's prospects just don’t think they have a problem that needs solving or they are not in en...

08/03/2010

Don't Blame the Messenger http://www.ocmarketing.com/wordpress/?p=60

In a recent post on BNET, Donna Fenn, an international author and journalist, calls-out PRprofessionals on spamming, poor writing, poor research, pitches that go too long and more. The Seven Deadly Sins of PR is a great reminder for all of us about the dos and don'ts of pitching to reporters. Howeve...

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