License to Cruise

License to Cruise Held the last Friday in September License to Cruise® is an event of the Fox Cities Chamber and is held on the last Friday of September. First come, first served.

License to Cruise kicks off Appleton's Octoberfest™celebration, which is held the following day. The family-friendly non-alcoholic event is enjoyed by 75,000+ people and features 400+ classic and show vehicles, live music, and great food. Interested in displaying your car during the show? There are a couple requirements that must be met. Click the following link for more details: https://octoberf

estonline.org/license-to-cruise/. If your car meets the requirements, a $10.00 fee will be collected prior to entrance onto the Avenue. We begin the procession onto the Avenue at 1:30 p.m.

The City of Appleton Government helps us put on a great License to Cruise event every single year! Thank you to everyone...
10/03/2025

The City of Appleton Government helps us put on a great License to Cruise event every single year! Thank you to everyone, and every department, who takes the time to ensure we have a safe and fun night.

License to Cruise wouldn't be possible every year without the generosity of our sponsors - thank you to ALL who sponsore...
09/30/2025

License to Cruise wouldn't be possible every year without the generosity of our sponsors - thank you to ALL who sponsored this year's event:

Presenting - Capital Credit Union
Specialty Car - Club Car Wash & Fox Cities Convention & Visitors Bureau
Stage - TDS Telecommunications LLC
Avenue - Action Painting & Epoxy Coatings
Dash - Meineke Car Care
The Expo - Wash Monkey Car Wash
Rev Zone - Appleton Harley-Davidson
In-Kind - City of Appleton Government, Appleton Downtown, Carew Golf Cars, Lamers Bus Lines, Village of Little Chute, Menasha Corporation, Perfect Hydration
Media Partners - 1280 WNAM, 103.9 WVBO, Star 98

Thank you to all of the incredible volunteers who helped make this annual car show a success - we could not make any of ...
09/30/2025

Thank you to all of the incredible volunteers who helped make this annual car show a success - we could not make any of it happen without every single one of you! 💛

09/28/2025
We kicked off the weekend with another amazing License to Cruise event! Thank you to everyone who brought out their clas...
09/27/2025

We kicked off the weekend with another amazing License to Cruise event! Thank you to everyone who brought out their classic cars - and those who came to admire them. We hope you all enjoyed the Ave full of cars, live music, delicious food and beer, and our wonderful community.

Round of applause to Boogie and the Yo-yoz for putting on a great show - we hope you all had a fantastic night!

Check out photos from the annual event here: https://bit.ly/4nXyzFz

The countdown is on - only 1️ more day until License to Cruise! We'll see you all on the Ave from 3 - 9 PM tomorrow, Sep...
09/25/2025

The countdown is on - only 1️ more day until License to Cruise! We'll see you all on the Ave from 3 - 9 PM tomorrow, September 26 🚨

Are you interested in displaying your vehicle that's 2005 or older? Here's what you need to know for bringing your car t...
09/23/2025

Are you interested in displaying your vehicle that's 2005 or older? Here's what you need to know for bringing your car to License to Cruise:

🛞 It is $10 to park on the avenue
🛞 Cars will be let onto the Ave at 1:30 PM (check the map for where to line up)
🛞 At 3 PM no more entries will be allowed and License to Cruise officially starts!

View the map and a full schedule of the event here: https://octoberfestonline.org/license-to-cruise/

Thank you to all of our generous sponsors who help make our annual event a success 👏 Presenting - Capital Credit Union S...
09/23/2025

Thank you to all of our generous sponsors who help make our annual event a success 👏

Presenting - Capital Credit Union
Specialty Car - Club Car Wash & Fox Cities Convention & Visitors Bureau
Avenue - Action Painting & Epoxy Coatings
Stage - TDS Telecommunications LLC
Dash - Meineke Car Care
The Expo - Wash Monkey Car Wash
Rev Zone - Appleton Harley-Davidson
Media Partners - 1280 WNAM , 103.9 WVBO , Star 98
In-Kind - City of Appleton Government , Appleton Downtown , Carew Golf Cars , Lamers Bus Lines , Village of Little Chute , Menasha Corporation , Perfect Hydration

Only 1 week until License to Cruise is back! 🚗💨 Prepare and plan your day - all event info can be found here: https://bi...
09/19/2025

Only 1 week until License to Cruise is back! 🚗💨

Prepare and plan your day - all event info can be found here: https://bit.ly/44xZkWK

09/17/2025

We've got so many delicious food vendors lined up for this year's Octoberfest! 🥨 Check out the full list here: https://bit.ly/3WN11hw

Check it out! We've got a full food court from Superior St to Morrison St at this year's event 🍔 Get a taste of who will...
09/17/2025

Check it out! We've got a full food court from Superior St to Morrison St at this year's event 🍔 Get a taste of who will be there: https://bit.ly/44xZkWK

Address

125 N Superior Street
Appleton, WI
54911

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Our Story

License to Cruise Car Show on Friday, Sept. 25, 2020 is a pre-event for Appleton's Octoberfest on Saturday, Sept. 26, 2020 in downtown Appleton. http://octoberfestonline.org/index.cfm Each year, 75,000+ people come to License to Cruise to walk the Avenue and enjoy the 400+ classic and show vehicles, live music and great food from local restaurants. You'll find this year's feature vehicle to be Chevrolet, in front of City Center Plaza and inside the Fox Cities Performing Arts Center. Live music from the Doo W*p Daddies (in Houdini Plaza ... corner of College Ave. & Appleton St.) starts at 6:00 p.m., and street corner performers throughout the Avenue. http://octoberfestonline.org/index.cfm?action=music This is a non-alcoholic, pet-free and family-friendly event. Interested in displaying your car during the show? There are a couple requirements that must be met. Click the following link for more details: http://octoberfestonline.org/index.cfm?action=activity.license_to_cruise. If your car meets the requirements, a $5 fee will be collected prior to entrance onto the Avenue. We begin the procession onto the Avenue at 4 p.m. First come, first served.