11/14/2025
The Adidas Symposium 2025 | Juventus
Coaches from across North America came together for an immersive event focused on collaboration, innovation, and coaching development.
All clubs in attendance took part in the adidas Symposium Day which involved sharing club details, discussing in an open forum and looking at long-term ideas for the growth of their clubs, particularly in light of the upcoming World Cup.
The symposium offered a deep dive into the philosophy and methodology of one of the world’s most iconic clubs, featuring seminars led by Juventus Academy leadership, technical directors, and performance experts. Italian football legend Giorgio Chiellini made a special appearance, setting the tone for an inspiring program of learning and networking.
Coaches were given behind-the-scenes access to observe training sessions at the impressive Vinovo facility and enjoyed a rare opportunity to tour the Continassa first-team complex. They also experienced the Juventus vs Torino derby, explored the stadium and museum, and concluded the trip with an authentic Italian dinner at Pizzeria Amici Miei.
Thank you to all attendees, adidas and Juventus for making this such a special trip!
Interested in coach education trips for 2026? Enquire now for more information.
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