06/13/2026
Some places are more than businesses—they're part of a city's identity.
In Buffalo, New Era Cap Company is one of those places.
Just as Niagara Falls is synonymous with Western New York and Buffalo wings are known around the world, New Era has become a cultural icon that represents Buffalo on a global stage. What started here grew into a brand recognized by sports fans, musicians, artists, and communities everywhere.
But for me, this visit was personal.
Long before Rue La La Day Tours and Excursions, I worked at New Era in the early 1990s. Walking through the flagship store brought back memories of a different chapter in my life—one I never imagined would eventually lead me to become a tourism entrepreneur introducing visitors to the places and stories that shape a destination.
As Rue La La Day Tours and Excursions explores Buffalo and develops new experiences for our guests, we're seeking out the places that tell the authentic story of the city—and New Era is certainly one of them.
At the end of this reel, you'll see me trade my Atlanta cap for a Buffalo cap.
It's a small gesture, but it represents something bigger.
Atlanta will always be home. But Buffalo is where my story began.
And soon, Rue La La Day Tours and Excursions will be bringing our signature style of cultural storytelling, local connections, and immersive experiences to the Queen City.
Buffalo, we're coming home.
💜 Now I want to hear from you: What place, business, landmark, or memory is uniquely Buffalo to you? Share it in the comments. Your suggestion may become part of a future Rue La La Day Tours and Excursions experience.
And if you'd like to be among the first to hear when Buffalo experiences launch, follow, share, and tag a friend who loves Buffalo as much as you do.
