11/13/2026
PSA: greater reach doesn't always equate to deeper connections ⚠️
AI is changing how brands find and engage with audiences, but there's something technology can't replace: the power of a genuine human experience.
In his latest feature with The Drum, GPJ EMEAI's Jorge Narváez-Arango shares why the most meaningful brand relationships go beyond the screen—and how AI can help make those real-world moments even more valuable.
The best connections don't end when the experience does. ✨ Read Jorge's full perspective here: https://www.thedrum.com/industry-insight/ai-can-create-the-reach-experience-creates-the-relationship