09/06/2026
Hot take: Most cvnnvbis events are expensive ways to collect dust on swag bags.
But NECANN? Different.
Last time we were there (shoutout Maryland), we watched real connections happen. The kind where six months later, people are still in each other's DMs talking business, not just double-tapping stories.
Now we're heading to New Jersey to break down exactly how that happens — and why most events miss the mark completely.
I'm sitting down with the Blunt Brunch crew for "Beyond the Booth," where we're dissecting how live experiences become actual growth channels instead of one-and-done activations that look good on Instagram but do nothing for your bottom line.
We're covering everything from how ticketing strategy affects who shows up (and whether they're actually your people), to building sponsor relationships that don't feel transactional, to creating regional communities that keep showing up long after the event ends.
This is for the folks who are done throwing money at "visibility" and ready to build something that compounds.
Be honest — how many business cards from your last event are still sitting in your bag right now?
