08/18/2025
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What weāve always known to be true is now official š Boone is officially Americaās Best Small Mountain Town, according to Travel + Leisureš And we couldnāt describe Boone better than Travel + Leisureās article, so weāll just let it speak for itself:
āRising from the devastation caused by Hurricane Helene, Boone (population 19,811) hums with a renewed spirit.... Long summer days invite you to chase sun-dappled hiking trails, while autumn ignites the mountains in fiery reds and golds, the air rich with the scent of woodsmoke and earth.ā Andy Long, a long-time small business owner of Over Yonder says it best. āI love the size of it, small enough to know your neighbors, big enough to have a vibrant dining and music scene. When you talk to people here, it feels like youāve known them forever.ā.
Just last month, Boone was featured in Our State Magazine as the Top Coolest Mountain Town to Visit in NC This Summer ā°ļø Now, weāve gone national!
You may be wondering, why the push to come to Boone? Last year, almost a month to the day, we were rocked by Hurricane Helene. Effectively shutting our doors to the world for over a month to recover, Boone and the surrounding communities lost key revenue normally generated by āLeaf Seasonā, a season in which many of our small businesses rely on to stay afloat during the harsh winters that prevent people from coming up to our mountain community. Our small business community is still struggling to recoup that revenue almost a year later. Seeing how our partners both the State of North Carolina AND nationwide are highlighting Boone this year warms our hearts. So, as the š of the High Country, we want to encourage yāall to make a trip up the mountain and come make precious mountain memories with us this fall! To read the full article, visit the link in our bio entitled āAmericaās Best Small Mountain Town Has a Thriving Local Art Scene, Cozy Boutique Hotels, and Stunning Natural Beautyā.