10/15/2026
Is the private listing debate really about innovation, or is it about controlling the real estate market?
I believe sellers should have the freedom to choose how their homes are marketed. Office exclusives and Coming Soon listings absolutely have their place, but there need to be guardrails.
If a listing is private, keep it private. If it’s public, the entire market should have fair access.
And let’s not confuse brokerage recruiting strategies with real innovation. The future of real estate should be about transparency, efficiency, and putting consumers first.
I shared my thoughts on Compass, Zillow, seller choice, and where I believe the industry should be headed.
Read the full article:
https://falaya.com/private-listings-and-the-illusion-of-innovation/