TBG Powermarketing

03/01/2024

Our new episode of The Starfish Storytellers has been released on Bedford Community Access Television 's YouTube channel!

👉Check it out here: https://www.youtube.com/watch?v=O8iPjfTKAeU.

Storytelling in content marketing transforms marketing collateral into effective brand tools. It allows businesses to engage emotionally with their target audience by creating a more memorable customer experience.

In this episode, we welcomed Becki Harrington-Davis, Brand Storyteller, Executive Ghostwriter, and Corporate Comms Professional, who outlines for us the ways that content marketing boosts all types of campaigns. We chat about the power of customer testimonials, why video production is a critical skill for marketers, the best ways to bring storytelling into the typical case study, and how she incorporates AI responsibly into her work.

02/16/2021

Using this tool for editing MP4 webcasts makes the process so much simpler.

05/21/2019

Stay tuned...something big is coming!

05/14/2019

Do not put your core business at risk by over-estimating what your capabilities are when considering brand diversification. Yes, to grow, one must be a forefront player in the "new" market but to thrive it is critical to ensure honest self-awareness of what you can deliver. Keep it simple; smart growth means starting small and ensuring your foundation is solid before adding on too much too fast.

Most brands seek growth – and diversification is often cited for that growth. However, most diversification initiatives fail. Here is how to succeed.

05/10/2019

Friday thoughts for the new small business owner...

05/09/2019

Do you know your website's purpose?What does your website need to do? What features do you prefer? How do you differentiate from your competitors?

These are questions I've asked clients when designing their websites. Knowing your brand is critical and having a well laid out website takes your buyer on a journey to your products and services.

To consider other important questions when mapping out your websitedesign, read Emilia O'Hrtmann's blog on this key branding topic...

Exactly a year ago I wrote a super important blog post for my clients and also for everyone who wants to design their own website, even if it’s only a simple one to start with. I wrote about all the things you need to know and ask yourself before you design a website. A website is actually not don...

04/29/2019

Having a competent workforce means meeting business growth targets. However, are you taking care of your employees? How do you find the best talent to also fit into your corporate culture?

Some go the route of hiring staffing and recruitment agencies. Are they delivering qualified candidates? More importantly, are they delivering happy candidates?

Recruiters have lost their candidate focus and are treating candidates like objects vs. People.

This infographic from Qualigence International calls out those who have moved away from best practices like being friendly and asking for feedback.

C'mon recruiters - put down the cattle prod, wake up and show some respect!

04/25/2019

04/24/2019

Technology plays a critical role in the marketing landscape, transforming the way teams communicate, collaborate, and perform. Automation has changed the skill sets necessary for the growth of businesses.

Employers are changing their organizational structures and the skills they’re looking for in their marketers. The workplace of today looks dramatically different to that of a few years ago and by 2020, the skills marketing organizations need to be successful are increasingly dominated by artificial intelligence.

To get a sense of what these skills are and to prepare for the future of digital marketing, check out marketproinc.com’s infographic, “8 Work Skills Marketers Should Have by 2020”

04/10/2019

Digital marketing tactics should ALWAYS result in conversions. You certainly know them all already. Which are most effective...and where do you start?

Good news is you have many options available to you. At www.ronsela.com, they list the most common tactics and share tips on how best to use them.

04/09/2019

Podcasts are a great way to promote your business and grow your audience. Kevan Lee from Busines 2 Community asks, "Have you thought about starting your own?" If so, here’s what he recommends.

Read on to learn the ABCs of podcasting for beginners.
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Content marketing comes in many different shapes and sizes. Creators like you have a lot of options: blog posts, social……