04/30/2026
74 years ago today (April 30, 1952), Mr Potato Head became the first toy advertised on television. It was the first time that advertisers, in this case Hasbro, targeted their ads to children, not adults. It helped Hasbro sell more than one million units the first year, making their innovative campaign a roaring success. By the way, Mr Potato Head was invented by George Lerner in Brooklyn in 1949. He would often take potatoes from his mother's garden and, using various fruits and vegetables as facial features, he'd make dolls for his younger sisters to play with. He sold his creation to Hasbro, and the rest is history. And just like George's creation, the first version of Mr Potato Head by Hasbro only featured the body parts. Kids needed to use a real potato for the body.