Direct Travel

Direct Travel is a leading corporate travel management company in the U.S. We deliver flexible services, innovative technologies and reduced travel costs.

Direct Travel, Inc. is a leading provider of corporate travel management services, established with the goal to create a best-in-class TMC. The company has been providing travel management services for over 40 years; working with clients to develop highly customized travel programs. By leveraging both the expertise of its people and innovative solutions, Direct Travel enables clients to derive the

greatest value from their travel program in terms of superior service, progressive technologies, and significant cost savings. Direct Travel has offices throughout the US and the UK, and is currently ranked 9th on the Travel Weekly Power List. For more information about Direct Travel, please visit www.dt.com. Additionally, Direct Travel offers full-service performance improvement solutions, including meeting and event management, group incentive travel and individual recognition solutions through its wholly-owned subsidiary Creative Group, Inc. For more information, please visit www.creativegroupinc.com.

06/01/2026

Great conversations, fresh perspectives, and plenty of opportunities to connect. 🤝

The Direct Travel team is enjoying a fantastic day one at ProcureCon Travel, sharing insights with procurement professionals and contributing to discussions shaping the future of managed travel.

Special thanks to all who joined the “Data, Preference, Policy” session today, where our VP of Product Marketing Ken Pfaffmann shared his take alongside fellow expert panelists on how organizations can optimize data within their travel policy.

If you’re here in Denver, be sure to stop by booth #400 + #402 to say hello!

05/28/2026

Travel program transitions can feel overwhelming, especially when existing solutions are deeply embedded across teams and regions. But modernizing doesn’t have to come at the expense of stability.

A strong implementation strategy should reduce friction, support travelers throughout the process, and create a more connected experience across booking, servicing, and reporting.

In our latest blog, we explore what successful change management looks like for today’s travel programs: https://bit.ly/43xtZ8y

05/27/2026

New Global Business Travel Association - GBTA research supported by Direct Travel, Marriott Hotels, and Spotnana shows strong interest in how AI can improve the business travel experience.

🔷 95% want AI-driven policy recommendations
🔷 89% want automated disruption management
🔷 85% want AI-powered traveler support

But adoption is still in the early stages. Why?

Because AI is only as effective as the infrastructure behind it. Connected systems, reliable data, and consistent workflows all play a critical role.

The tech is advancing quickly. The opportunity now is building the foundation that allows travel programs to benefit from it.

Explore the full research report to learn how travel buyers are thinking about AI, global programs, and the future of managed travel: https://bit.ly/4dvQ5Ns

05/26/2026

Guest travel shouldn’t feel disconnected from the rest of your travel program.

Whether it’s candidates, consultants, board members, or customers, guest travel often operates outside traditional processes — creating gaps in visibility, compliance, and traveler experience.

Join Direct Travel and our partners at on June 10 for a new BTN Group 'In the Know' webinar. We'll explore how organizations can modernize guest travel and expense without adding complexity, including through:

🔷 Reducing manual coordination through smarter workflows
🔷 Improving visibility into spend, risk + compliance
🔷 Delivering a more connected guest traveler experience

🔗 Register here: https://bit.ly/432dfpU

05/22/2026

Our Personalized Experiences team had a memorable time at , the 46th Australia Tourism Exchange. 🦘

More than 2,700 attendees from 32 countries came together with 1,400 tourism representatives, showcasing the strength and diversity of Australia’s tourism industry.

It was a fantastic opportunity to reconnect with valued partners, strengthen industry relationships, and discover the latest experiences from across the region.

Thank you to Australia.com and the South Australian Tourism Commission for hosting an exceptional event in Adelaide, South Australia!

05/21/2026

This week, Global Business Travel Association - GBTA released new research supported by Direct Travel, Marriott Hotels, and Spotnana, highlighting the growing complexities facing modern travel programs.

One of the clearest signals from the report? Travel managers are not looking for more disconnected tools. They’re asking for:

✔️ Simpler experiences
✔️ Better visibility
✔️ More connected servicing
✔️ Faster disruption response
✔️ More intelligent support

In her latest blog, Chief Product Officer Sarah Kuberry Martino shares how the industry must bring these pieces together through connected infrastructure, unified data, and human-centered service. 🤝

Read her insights to see where business travel is headed next: https://bit.ly/4uoWXTV

05/20/2026

Our team is looking forward to joining fellow travel & procurement leaders at ProcureCon Travel 2026 next month, will we see you there?

We’re ready for a few days of great conversations, fresh perspectives, and collaboration with the broader community. If you’re attending too, stop by our booth to learn how you can build a more connected global travel program through modern infrastructure, unified data, and an integrated servicing model.

See you in Denver! ✈️

05/19/2026

As AI adoption accelerates and traveler expectations rise, business travel is rapidly evolving to keep pace. Yet many travel programs are still struggling with disconnected systems, inconsistent experiences, and limited visibility across regions.

To determine what is needed to help close the gap, Direct Travel joined up with Marriott Hotels and Spotnana to support new Global Business Travel Association - GBTA research surveying more than 250 travel buyers across Europe and North America.

🔷 61% of global travel buyers say managing travel globally is a challenge
🔷 Only 12% have a single consolidated view of their program
🔷 58% say AI has had little or no impact on their program so far

These findings point to a clear opportunity: building more connected global travel experiences that bring together visibility, consistency, and smarter decision-making across regions. Explore the full report: https://bit.ly/4dvQ5Ns

05/18/2026

Border policies, airspace disruptions, and geopolitical tension continue to reshape the realities of global travel. That’s why organizations increasingly need travel programs built around responsiveness with trusted worldwide support.

This recent article from Business Travel Executive explores how the industry is adapting to a more unpredictable travel landscape: https://bit.ly/4uZR6EI

05/15/2026

In the latest newsletter, we share:

🔸 Smarter ways to manage travel content
🔸 How to have more consistent experiences throughout the travel journey
🔸 Why your program should have global consistency & local flexibility
🔸 How connected infrastructure supports faster decisions

Did you miss this edition? Subscribe here to stay informed on Avenir updates: https://bit.ly/4rMumHb

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7430 East Caley Avenue, Suite 320E
Centennial, CO
80111

Website

https://www.dt.com/, https://www.dt.com/about-us/careers/, https://www.dt.com/avenir/

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