06/17/2026
A Beautiful Midnight Discovery
During our tour earlier in the day, I kept noticing so many people walking around carrying fresh flowers. It piqued my curiosity, so I asked our guide, Anastassia, about it.
She explained that Estonia has a deeply rooted, everyday flower culture. Giving flowers isn't just saved for major milestones here, it is a constant gesture of connection, appreciation, and a way to share a little beauty with each other. In fact, she told us that the main flower markets by the historic city walls are open 24/7, 365 days a year.
To be honest, it sounded a bit hard to believe, open all night, even in the dead of winter?
But sure enough, as we were wandering the streets after our late dinner, we stumbled upon the famous Viru Gate flower market. It was past 11:00 PM, and every single stall was open, beautifully lit, and filled with vibrant, fresh blooms glowing against the old stone towers. It was absolutely magical to see in person.
Anyone who knows me knows how much I love flowers, so seeing a community that places such a high value on connecting with each other through something so simple and beautiful really touched my heart. It is a tradition I would love to see us bring home and do a lot more of in America.