07/27/2026
Festival season is in full swing — and Legacy is in the thick of it. 🎪🎶
- 61% of attendees say they’re more inclined to purchase after attending a brand event.
- 91% of attendees say they’d feel more optimistic about a brand’s product or service after actively participating in a brand activation.
- 75% of participants felt more connected to a brand after an in-person experiential event.
Last week, we were on the ground at the . This week? We’re coming home for a local favorite — , right here in Chicago. 🏙️
From music and food to wine and beyond, Legacy has activated for brands at every kind of festival — and we know how to make your brand the one people remember long after the last song plays. Let’s chat!
*Source: Cvent compiled industry stats