The Gettys Group

The Gettys Group Hospitality Consulting | Brand Experience | Interior Design | Procurement

Virgo is the sign of service, the one that notices what everyone else missed. A Virgo hotel is exact. Monolithic moments...
09/04/2026

Virgo is the sign of service, the one that notices what everyone else missed.
 
A Virgo hotel is exact. Monolithic moments do the heavy lifting, like a single slab of travertine where another room would need three materials and a seam. The lighting is integrated into the curve. The millwork is built in, not added on. The café is a real place to work. The outlet is where your laptop already is.
 
Guests won’t name a single one of these choices. They’ll just say the place was easy.

♍️ Virgo, interpreted by our team

How can a single design concept capture a place as unique as Sedona?For the latest Outbound hotel, our team drew inspira...
09/01/2026

How can a single design concept capture a place as unique as Sedona?

For the latest Outbound hotel, our team drew inspiration from three core influences: the region’s Modern Pueblo architecture, the retrofuturism of mid-century road travel, and the generations of Sunset Seekers drawn west by Sedona’s good energy.

Layered together, these influences created a design grounded in natural materials and organic forms, then energized through expressive color and unexpected moments. A healthy dose of nostalgia runs throughout, bringing in the playful charm of Mod Americana and the freedom of the open road.

The result is an interiors story that feels deeply connected to Sedona, yet unmistakably Outbound.

Explore the full case study here: https://gettys.com/work/

First impressions happen fast. Good design makes them last.For Hilton New York Times Square, the front desk transforms a...
08/31/2026

First impressions happen fast. Good design makes them last.

For Hilton New York Times Square, the front desk transforms a necessary arrival moment into something memorable through warm materials, dramatic lighting, and a detail-rich backdrop.

A first look at what’s taking shape at The Delle, Apartments by Marriott Bonvoy in Nashville. For the model room, our te...
08/28/2026

A first look at what’s taking shape at The Delle, Apartments by Marriott Bonvoy in Nashville.
 
For the model room, our team drew inspiration from Nashville’s historical, cultural, and environmental “currents,” positioning the property at the intersection of natural tranquility and urban energy. The design pairs natural warmth with a refined sensibility, layering thoughtful materials, residential comfort, and subtle contrast to create a space that feels elevated yet effortless.
 
It’s an early glimpse of a concept shaped around how extended-stay guests actually live, with spaces designed to feel comfortable, flexible, and distinctly connected to place.
 
More from The Delle coming soon.
https://gettys.com/work/the-delle-at-the-bend/
 

How do you introduce a personality-filled brand into a market of earth-toned calm?Bringing Outbound to Sedona meant desi...
08/27/2026

How do you introduce a personality-filled brand into a market of earth-toned calm?

Bringing Outbound to Sedona meant designing for the modern sunset seeker and leaning into the destination’s eccentricities. Artist communities, vortex culture, and a touch of retrofuturism shaped a brand concept that feels vibrant and unexpected, yet completely at home among the red rocks.

The tagline, “Where Energy Rocks,” captures that spirit, while the Spiny Lizard mascot gives the property a memorable personality all its own.
 
Explore the case study here: https://gettys.com/work/ or the link in our bio

08/26/2026

How do you bring a century-old landmark into its next chapter without losing what made it special in the first place?
 
At Courtyard Philadelphia Downtown, our Prototypical Studio worked with the building, not around it, adapting Courtyard standards to the realities of a historic former YMCA while preserving the Georgian Revival architecture, original woodwork, archways, and soaring skylit atrium.
 
The result balances historic character with a modern urban edge. Guestrooms were thoughtfully adjusted to fit the existing structure, while public spaces were reprogrammed for the way guests move, work, gather, dine, and relax today.
 
At the heart of it all, the 75-foot atrium was reactivated as a true part of the guest experience, proof that adaptive reuse can preserve a building’s identity while creating new value for what comes next.
 
Rooted in Philadelphia. True to the brand. Designed for today.
 
Explore the full case study on our website: https://gettys.com/work/courtyard-philadelphia-downtown/ or the 🔗 link in our bio.
 

08/25/2026

This desert hotspot just got even more magnetic.

For Outbound Sedona, our team created a story about good energy, painted skies, and one sun-loving local character who helps bring it all together.

More from Outbound Sedona coming soon.

Read the case study at the 🔗 link in our bio

How do you create a restaurant identity that feels unmistakably of its place? For Golden Catch at World of W**e, the ans...
08/24/2026

How do you create a restaurant identity that feels unmistakably of its place? For Golden Catch at World of W**e, the answer started with Porto’s relationship to the Douro River.
 
Our Brand Experience team built the concept around that connection, from a name inspired by the golden light reflected across the water to a visual identity informed by the city’s fishing culture. Our Interiors team then carried that story into the physical experience through ocean blues, golden scale motifs, netting references, and oyster-shell textures.
 
The strategy was to go beyond a generic maritime aesthetic. Every layer needed to reinforce a specific sense of place while giving Golden Catch a distinct identity within the larger World of W**e destination.
 
When brand and interiors are developed from the same story, the result feels more cohesive, memorable, and intentional.
 
Have a hospitality concept that needs a stronger connection between story, brand, and space? Explore how our studios work together at https://gettys.com/services/ 🔗link in bio
 
**e Porto

Do you know what w**emakers call the portion of w**e that naturally evaporates during barrel aging? The Angel’s Share, a...
08/20/2026

Do you know what w**emakers call the portion of w**e that naturally evaporates during barrel aging? The Angel’s Share, a poetic idea that became the perfect name for the bar we developed at World of W**e in Porto. 

More than a name, the concept became a shared strategic foundation for both brand and interiors. Our Brand Experience team brought it to life through Art Nouveau-inspired typography and a haloed w**e-glass mark, while our Interiors team carried the story into the space through rich w**e tones, barrel-inspired shelving, stained glass, and sweeping views of Porto. 

By grounding both the identity and the environment in the same narrative, Angel’s Share becomes something guests can understand and feel before they ever order a glass. 

Have a hospitality concept that needs a stronger story from brand through space? Explore how our studios work together to create cohesive guest experiences: https://gettys.com/services/ 🔗 link in bio

**ebardesign **eporto

This month on Gettys On The Road, our teams covered a lot of ground.📍 Kapalua Bay, Hawaii — Immersing in the market, pro...
08/19/2026

This month on Gettys On The Road, our teams covered a lot of ground.

📍 Kapalua Bay, Hawaii — Immersing in the market, property, culture, and history to build a deeper understanding of the destination and inform future recommendations.

📍 Austin, Texas — On the ground for research and a pitch, gathering firsthand market and destination context to inform our approach and celebrating Ryan’s birthday along the way.
 
📍 Sardinia, Italy — Kicking off a new project with an immersion into the destination, building an understanding of place, culture, and context that will help shape the work from the start.
 
📍 Lansdowne, Virginia — Walking an existing property to understand what’s working, identify opportunities, and explore what a renovation could unlock for the guest experience.

📍 Muncie, Indiana — Checking in on construction progress at The Cantio, Tapestry Collection by Hilton, reviewing the details and coordination that are critical to bringing the design intent through construction.
 
As Melissa put it, some of the most important work is the work no one will ever see once the drywall goes up. From immersing ourselves in a destination to solving details on the job site, being there gives us a deeper understanding of what it takes to move a project forward.
 
And sometimes, there are birthday celebrations and free cupcakes along the way.

Have a project? We’ll meet you there. See how our integrated hospitality expertise can help move it forward at https://gettys.com/services/ 🔗link in bio
 

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