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The Gettys Group Hospitality Consulting | Brand Experience | Interior Design | Procurement

What does a classic beach getaway look like through a fresh lens?For The Shelby in Myrtle Beach, our team created a bran...
10/08/2026

What does a classic beach getaway look like through a fresh lens?

For The Shelby in Myrtle Beach, our team created a brand identity rooted in the destination’s nostalgia, color, and easygoing charm. The idea, “Get Out of Your Shell,” invites guests to embrace new experiences with a comfortable place to return to.

Drawing on Myrtle Beach’s mid-century signage and generations of beach culture, a relaxed script wordmark, playful palm tree icon, and coastal palette capture that spirit. Across guest materials, signage, and merchandise, the identity brings a shared personality to everyday moments—balancing the comfort of a familiar beach vacation with the excitement of making new memories.

Explore the story behind The Shelby: gettys.com/work/voco-myrtle-beach/

 
HotelBranding BrandExperience

10/07/2026

What can every business learn from hospitality?
 
Start with how people feel. Whether you’re shaping a hotel, workplace, retail experience, or senior living community, thoughtful environments and meaningful service can create a lasting connection.
 
Our CEO, Ron Swidler, joined John Holcombe on the JH Leadership & Strategy, Inc. Monetizing Innovation podcast to discuss how hospitality principles can inspire innovation across industries.
 
Listen at the 🔗 link in our bio
 

Introducing Overheard at Gettys: things actually said around the office, presented without context.  Some are about desi...
10/06/2026

Introducing Overheard at Gettys: things actually said around the office, presented without context. 
 
Some are about design. 
Some are about hospitality. 
Some probably require further explanation.
We will not be providing it.
 

First impressions, with a little movement.At Hyatt Centric Chicago O’Hare, a custom reception desk brings soft curves an...
10/05/2026

First impressions, with a little movement.

At Hyatt Centric Chicago O’Hare, a custom reception desk brings soft curves and a sculptural edge to the arrival experience, while lighting by Bluebird Lighting adds rhythm, glow, and just the right amount of drama.

InteriorDesign

A beach getaway should feel like a change of pace from the moment you step inside. For The Shelby in Myrtle Beach, our P...
10/01/2026

A beach getaway should feel like a change of pace from the moment you step inside.
 
For The Shelby in Myrtle Beach, our Prototypical Interiors team drew on the destination’s colorful history and easygoing charm to create a contemporary coastal experience with a familiar vacation spirit.
 
Warm sand tones, greens, coral, and blush connect the interiors to the surrounding coast, while brass details add warmth. We developed the interiors alongside our branding team, considering materials, colors, and architectural details together to give the hotel a cohesive sense of place.
 
Our approach balances the playful energy of Myrtle Beach with the comfort of having somewhere to unwind. Room to reset, reconnect, and settle into vacation mode.
 
Explore our work at The Shelby: gettys.com/work/voco-myrtle-beach/
 

A memorable hotel brand has to do more than look good. It should give guests something to connect with, remember, and ul...
09/30/2026

A memorable hotel brand has to do more than look good. It should give guests something to connect with, remember, and ultimately come back to.

See how we approach branding as equal parts strategy and storytelling.

🔗 Read the full article on gettys.com or the link in our bio

Times Square moves fast. A hotel lobby should give guests a moment to arrive. For Hilton New York Times Square, we reima...
09/29/2026

Times Square moves fast. A hotel lobby should give guests a moment to arrive.
 
For Hilton New York Times Square, we reimagined the public spaces as a retreat above the city’s energy. Drawing on New York’s Gilded Age, our design carries guests from a welcoming ground floor lobby to a 25th-floor sky lobby with views of the Manhattan skyline.
 
Modern light installations, warm metallic finishes, and custom furnishings connect the spaces. The renovation also introduces three distinct dining experiences, giving guests more ways to gather, linger, or grab something on the go.
 
It’s a new chapter for Hilton New York Times Square, rooted in the character of New York and shaped around how people experience the hotel today.
 
Explore more of our work at gettys.com/work.
 

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55 W Wacker Drive
Chicago, IL
60601

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Tuesday 8:30am - 5:30pm
Wednesday 8:30am - 5:30pm
Thursday 8:30am - 5:30pm
Friday 8:30am - 5:30pm

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