Sandy Alexander

Sandy Alexander Pushing boundaries & cultivating new ways to bring your brand universe to life beyond limits. We are a brand experience company.
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On a mission to help our partners create new levels of real-life consumer connection. Commercial Print – Direct Mail – Wide Format – Visual Experience – Fulfillment – Technology

Using the following four guiding principles, we have built lasting relationships with our clients:

● One Source: We pride ourselves on providing a single contact point for all development, production, fulfillment and del

ivery, essentially handling any project from start-to- finish.

● Color Science: Our world-class color scientists are able to go beyond the G7 certification, printing across all substrates and platforms while continually providing color consistency in every project.

● Marketing Technology: By providing advanced marketing technologies, we utilize data driven marketing and marketing automation strategies to reach multi-channel marketing solutions that yield record-breaking response rates.

● Sustainable Intelligence: Leading and inspiring our industry in sustainable practices, we run on 100% wind power energy and have been ISO 14001 and Sustainable Green Printer (SGP) certified, as well as tri-certified for chain-of- custody sustainable paper (FSC, SFI, and PEFC). Certifications:

● ISO 9001

● ISO 14001

● G7 Master Qualification

● FSC Mix and FSC Recycled Materials

● PEFC Chain of Custody of Forest Based Products

● SFI Chain of Custody

● Low Carbon IT Campaign Certified

● Sustainable Green Printing (SGP) for Wide & Grand Printing Format

Compliance:

● SOC 1

● SOC 2

● HIPAA

07/31/2025

🎙️ Colorbar Episode 15: Reinventing the In-Store Experience with Logitech & Response Marketing

In this episode of Color Bar, Carolyn Walker, CEO of Response Marketing, and Irma Sandoval, Head of Channel Marketing at Logitech, take us behind the scenes of a decade-long transformation in retail, highlighting how Best Buy’s in-store experience evolved into a powerful brand moment.

From Logitech’s three guiding pillars—Invite, Inspire, Irresistible—to the strategies driving lines out the door at Micro Center, this conversation is packed with insights for channel marketers and brand teams looking to push creative and strategic boundaries in retail.

🎥 Watch Now: https://youtu.be/09IYHeOMNHQ?si=N9yZ48psmAsA-7ve
🎧 Listen Now: https://www.buzzsprout.com/2466196/episodes/17586948
🟣 Apple: https://podcasts.apple.com/us/podcast/retail-glow-up-reinventing-the-in-store-experience/id1805914051?i=1000720101246
🟢 Spotify: https://open.spotify.com/episode/3eLTg1On807SIy9bARMh3w?si=be3ef856dc94430f

07/16/2025

Retail is on a wild ride—and the brands leading the way aren’t just holding on; they’re steering the future. 🎢

Join us for Glimpse: Strategy to Storefront, a fast-moving conversation with the creative and marketing minds shaping the next era of in-store experiences.

Meet the Minds Behind the Ride:
- Carolyn Walker – Response
- Sean Sager – Set + Stage Creative
- Kat Tushim – AMP Agency
- Melanie Bishop, PMP Bishop – Pet Supermarket

From sustainability to tech-fueled storytelling, it’s a must-watch convo full of twists, turns, and takeaways.

📅 July 24 | 🕐 1 PM ET | 📍 Virtual
🎟️ Register now: https://events.ringcentral.com/events/glimpse-from-strategy-to-storefront/registration

07/15/2025

Colorbar Ep. 13 🛍️: “Shaping Space: The Art of In-Store Creativity” ft. Sean Sager of Set + Stage Creative

What makes an in-store experience truly unforgettable? In this episode, we sit down with Sean Sager, Principal and Creative Director at Set + Stage Creative, to talk oversized props, subtle cues, and the strategy behind 3D retail storytelling.

Sean dives into:
- How creativity and commerce collide in physical builds
- The growing role of sustainability and material repurposing
- The tools and tech reshaping retail without breaking the budget
- How to push creative boundaries and stay on-brand

🎥 Watch Now: https://www.youtube.com/watch?v=athyTkl-lNg
🎧 Listen Now: https://www.buzzsprout.com/2466196/episodes/17509615
🟣 Apple: https://podcasts.apple.com/us/podcast/shaping-space-the-art-of-in-store-creativity-with/id1805914051?i=1000717413022
🟢 Spotify: https://open.spotify.com/episode/7tLvCqNbuJkbW06BsTXPJL?si=f4f2e17d0c924f7a&nd=1&dlsi=2157cd3f13dd4ecc

🎟️ Plus—Sean will join us as a panelist for our next GLIMPSE virtual event on July 24th. Register Now: https://events.ringcentral.com/events/glimpse-from-strategy-to-storefront/registration

07/10/2025

🎢 Buckle Up—Retail’s Getting a Redesign.
GLIMPSE 2025: Strategy to Storefront is coming in hot. From immersive store design to AI-powered personalization, we're unpacking how brands are turning foot traffic into fandom.

Featuring fearless thinkers from Set + Stage, Response Agency, AMP, and Pet Supermarket—this is one ride you don’t want to miss.

📅 July 24 | ⏰ 1–2 PM EST

Register Now—let’s reimagine the storefront together: https://events.ringcentral.com/events/glimpse-from-strategy-to-storefront/registration

07/03/2025

GLIMPSE is BACK: Strategy to Storefront – Join us for the Ride! 🎢

Get ready for a high-impact virtual event hosted by Sandy Alexander, where top brand leaders dive into how physical spaces are evolving into immersive brand experiences.

🗓️ Thursday, July 24th
⏰ 1–2 PM EST
💻 Location: Virtual

Panelists:
Sean Sager - Principal & Creative Director, Set + Stage Creative
Carolyn Walker - CEO, Response Agency
Kat Tushim - Executive Creative Director, AMP Agency
Melanie Bishop, PMP - Marketing Director of Planning and Store Environment, Pet Supermarket

👉 Don’t miss this ride — Register Now: https://events.ringcentral.com/events/glimpse-from-strategy-to-storefront/registration

06/23/2025

🎙️ ColorBar Ep. 11: Built From Scratch: The Union Story
What does it really take to build a brand from the ground up?

We sat down with Jennifer & Brian Keita , the powerhouse duo behind Union Cycle & Strength, to unpack how a logo turned into a full-blown movement. From custom scents and lighting to apparel that markets itself, they built a space—and a brand—that feels like home. 🏡🔥

Tune in to hear:
✔️ The emotional + strategic journey of launching a brand
✔️ How to create buzz on a budget
✔️ Why your merch is your message
✔️ The hardest part: getting people in the door

🎥 Watch Now: https://youtu.be/WHpnXXz8EUs
🎧 Listen Now: https://www.buzzsprout.com/2466196/episodes/17370191
🟣 Apple: https://podcasts.apple.com/us/podcast/building-the-brand-how-union-cycle-turned-identity/id1805914051?i=1000714076731
🟢 Spotify: https://open.spotify.com/episode/6mM2xbFjevIHjZPZsUhI53?si=1d4fc16ddd4a4356

We are in full swing at the Women Leading Travel & Hospitality Summit with powerful inspiration and impactful connection...
06/11/2025

We are in full swing at the Women Leading Travel & Hospitality Summit with powerful inspiration and impactful connections. 🌟 🏬

Our CMO Betsy Davis and CRO Patsy Koepke are soaking in every moment—from hearing J'Aimeka "Jai" Ferrell CEO of Girl Scouts of Greater America speak on “How to Be a Rainbow in Someone’s Cloud” to connecting with Jennifer DiPasquale, President & Co-Founder of Women in Retail, Women Leading Travel & Hospitality

(Stay tuned—she’ll be featured in an upcoming episode of our Color Bar Podcast!) 🎙️ ✨

Join us at the Women Leading Travel & Hospitality Summit, June 9–11 at the InterContinental Buckhead in Atlanta! 🏙️ Our ...
05/27/2025

Join us at the Women Leading Travel & Hospitality Summit, June 9–11 at the InterContinental Buckhead in Atlanta! 🏙️

Our CMO Betsy Davis and CRO Patsy Koepke are proud to sponsor and attend this powerful event—designed to connect, inspire, and empower women leaders in the travel and hospitality space.✨

Let’s talk leadership, innovation, and the future of our industry together.

Don’t miss out on three days of impactful conversations, bold ideas, and brilliant minds. Register Here: https://web.cvent.com/event/dc42ef17-d8bb-4c53-9057-8b310b31b2b2/regPage:1749b039-3e9c-4e3d-8589-0ef5ec5721b0

Sandy Alexander in ATL! 🏙️ Our Chief Revenue Officer, Patsy Koepke, and Account Executive, Jim Sherrill, were recently i...
05/20/2025

Sandy Alexander in ATL! 🏙️

Our Chief Revenue Officer, Patsy Koepke, and Account Executive, Jim Sherrill, were recently inspired while attending the AMA Atlanta event, "The Rebirth of Brand." The event featured insights from Jeff Jenkins, EVP of Marketing at Carters Inc., Inc., and Jorge Hernandez, Founding Partner + CMO at Majority.

Insightful takeaways from the event centered around the significance of forging emotional and human connections through compelling storytelling and creating culturally relevant moments that resonate with people's interests.

Several key points resonated strongly with our team and the engaging audience of marketing leaders and attendees. One memorable quote from the event was, "There is no traffic if you make your own lane." 🚘 ✨

05/12/2025

🎙️ Episode 6 is LIVE: Behind the Menu with Dinetec's Kim Opdyke

This week on Colorbar, we're flipping the script with Kim Opdyke—normally your co-host, now your guest! As COO of DineTec, Kim dishes out the secrets behind smarter, data-driven menus, loyalty strategies, and how restaurants are filling seats through next-level in-store engagement. 🍽️🔥

Pull up a chair—this is one flavorful convo you don’t want to miss!

🎥 Watch Now: https://www.youtube.com/watch?v=POnB1kuzMBY
🎧 Listen Now: https://www.buzzsprout.com/2466196/episodes/17123286
🟢 Spotify: https://open.spotify.com/episode/1aMlhP0ChDoaT60cLPDCRe?si=8g9Ou1NwRhyQw-YvuqXRqA
🟣 Apple: https://podcasts.apple.com/us/podcast/behind-the-menu-with-dinetecs-kim-opdyke/id1805914051?i=1000706851199

With new tariffs on overseas products such as packaging and print marketing collateral taking effect, now is the perfect...
05/02/2025

With new tariffs on overseas products such as packaging and print marketing collateral taking effect, now is the perfect time to rethink your supply chain. 💭

Sandy Alexander is your one-stop shop for packaging and marketing solutions! Here’s why we are the reliable partner you need:

✔️As the cost gap narrows, domestic print providers like us become a more competitive and reliable option. This is especially true when considering faster turnaround times, higher quality assurance, and smoother communication.
✔️Companies are now re-evaluating their supply chains to source domestically. We offer everything from catalogs, brochures, packaged products and inserts to direct mail, large-format signage, commercial printing and more—all under one roof.
✔️ We’ve invested in automation, sustainability, and diversification to support your brand with consistent, accountable, and scalable solutions.

Your brand deserves a partner who delivers timely products with flexibility, consistency, reliability, and accountability. Let Sandy Alexander help you step up, fill the gap, and build long-term brand loyalty. ✨

Contact Us Today: https://sandyalexander.com/contact-us/

04/10/2025

🎙️ Color Bar Episode 2 is LIVE!

Inside Glimpse: Hyper-Personalization, AI, and Creating a Virtual Experience
In this episode, Kim and Betsy take you behind the scenes of Sandy Alexander’s first-ever virtual Glimpse event—where AI, data, and creativity collide.

From green screens and sound booths to a panel of marketing powerhouses, this wasn’t your average webinar. We’re diving into:
🔹 How we brought AI into our own marketing
🔹 The “creep factor” in personalization
🔹 What Glimpse really means for the future of our industry

🎧 Listen Now: https://www.buzzsprout.com/2466196/episodes/16940791-inside-glimpse-hyper-personalization-ai-and-creating-a-virtual-experience.mp3?download=true

Address

200 Entin Road
Clifton, NJ
07014

Opening Hours

Monday 8am - 6pm
Tuesday 8am - 6pm
Wednesday 8am - 6pm
Thursday 8am - 6pm
Friday 8am - 6pm

Telephone

+19734708100

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