The CTA program serves to inspire employees, tourism partners, volunteers, and Columbia citizens to turn every visitors encounter into a positive experience. When visitors have a positive experience, they are more likely to return in the future and also share their experience with others. Becoming a CTA means ensuring you understand your role in increasing tourism – the program will increase your
knowledge of the region, provide answers to a variety of questions received from visitors, and will give you the chance to meet others and learn from their experiences. The CTA program is not just training, it’s a certification. Completing the program means receiving a credential and accompanying initials that can be used behind your name – go ahead, try it out (e.g., Jim Smith, CTA). The Columbia Convention and Visitors Bureau presents the official CTA designation on behalf of the Tourism Ambassador Institute, the national oversight body for the certification program.
