06/04/2026
If this summer keeps pace with the last, officials expect that 4.8 million people will visit the state, bringing in an estimated $2.6 billion in tourism spending.
This year, they’ll have a sweet new attraction: New Hampshire’s Ice Cream Trail.
Michelle Cruz, director of the Division of Travel and Tourism Development, cited the visitor figures at Richardson Farm in Boscawen, a stop on the newly expanded trail where owner Jim Richardson and his staff craft handmade ice cream from locally-sourced dairy.
Various economic barriers face the state’s tourism industry: concerns over inflation, high gas prices and declining travel from New Hampshire’s northern neighbor, Canada. But Cruz remained optimistic that initiatives like the ice cream trail, which last year included 50 stops and, now, features nearly 70 “must-visit” shops, will attract new visitors to the Granite State.
If this summer keeps pace with the last, officials expect that 4.8 million people will visit the state, bringing in an estimated $2.6 billion in tourism spending.