10/14/2026
Gen Z has plenty of ways to find travel inspiration, but that doesn't mean planning a trip is always easy.
We're looking at how travel advisors can meet younger travelers where they are and turn those ideas into trips worth taking.
1. Show up where they're already looking
2. Make your expertise part of the story
3. Focus on the trip, not just the booking
4. Make the planning process easy to understand
5. Don't underestimate the power of word of mouth
Save this for your clients next trip!